John L. Swasy
- Marketing top 1%
- Sociology and Political Science top 5%
- Social Psychology top 10%
- Organizational Behavior and Human Resource Management top 5%
- Literature and Literary Theory top 5%
- Co-authors
- Gary T. FordDarlene Brannigan SmithJames M. MunchArno J. RethansLawrence J. MarksMichael B. MazisLouis A. MorrisRichard J. Lutz
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Safety Warnings and Signage (3 papers)Aesthetic Perception and Analysis (2 papers)
- Partner nations
- United StatesThailand
In The Last Decade
John L. Swasy
18 papers receiving 969 citations
Peers
Comparison fields: 5 of 92
- Marketing 670
- Sociology and Political Science 537
- Social Psychology 132
- Organizational Behavior and Human Resource Management 128
- Literature and Literary Theory 127
Countries citing papers authored by John L. Swasy
This map shows the geographic impact of John L. Swasy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John L. Swasy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John L. Swasy more than expected).
Fields of papers citing papers by John L. Swasy
This network shows the impact of papers produced by John L. Swasy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John L. Swasy. The network helps show where John L. Swasy may publish in the future.
Co-authorship network of co-authors of John L. Swasy
This figure shows the co-authorship network connecting the top 25 collaborators of John L. Swasy. A scholar is included among the top collaborators of John L. Swasy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John L. Swasy. John L. Swasy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 31 | |
| 2 | 28 | |
| 3 | 15 | |
| 4 | 25 | |
| 5 | 42 | |
| 6 | 76 | |
| 7 | Conceptualizing Argument Quality Via Argument Structure | 18 |
| 8 | 376 | |
| 9 | An Empirical Test of the Search, Experience and Credence Attributes Framework | 111 |
| 10 | 62 | |
| 11 | The Impact of Comparative Advertising on Perception Formation in New Product Introductions | 25 |
| 12 | 17 | |
| 13 | 58 | |
| 14 | 127 | |
| 15 | 72 | |
| 16 | A Conceptual View of Questions and Questioning in Marketing Communications | 8 |
| 17 | Measuring the Bases of Social Power | 25 |
| 18 | Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications Effects | 32 |
About John L. Swasy
John L. Swasy is a scholar working on Marketing, General Decision Sciences and Social Psychology, having authored 18 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Safety Warnings and Signage (3 papers) and Aesthetic Perception and Analysis (2 papers). The work is most often cited by research in Marketing (670 citations), Applied Psychology (114 citations) and General Decision Sciences (32 citations). John L. Swasy has collaborated with scholars based in United States and Thailand. Frequent co-authors include Gary T. Ford, Darlene Brannigan Smith, James M. Munch, Arno J. Rethans, Lawrence J. Marks, Michael B. Mazis, Louis A. Morris, Richard J. Lutz, Cristel Antonia Russell and Beth Ann Walker. Their work appears in journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.