John L. Swasy

1.4k total citations
18 papers, 1.1k citations indexed

About

John L. Swasy is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, John L. Swasy has authored 18 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Social Psychology and 4 papers in Sociology and Political Science. Recurrent topics in John L. Swasy's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Safety Warnings and Signage (3 papers) and Aesthetic Perception and Analysis (2 papers). John L. Swasy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Safety Warnings and Signage (3 papers) and Aesthetic Perception and Analysis (2 papers). John L. Swasy collaborates with scholars based in United States and Thailand. John L. Swasy's co-authors include Darlene Brannigan Smith, Gary T. Ford, James M. Munch, Arno J. Rethans, Lawrence J. Marks, Louis A. Morris, Michael B. Mazis, Richard J. Lutz, Cristel Antonia Russell and Dale W. Russell and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Advertising.

In The Last Decade

John L. Swasy

18 papers receiving 969 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
John L. Swasy United States	16	670	537	132	128	127	18	1.1k
Herbert Jack Rotfeld United States	18	543 0.8×	422 0.8×	111 0.8×	86 0.7×	98 0.8×	87	1.2k
Prashant Malaviya United States	15	585 0.9×	517 1.0×	121 0.9×	122 1.0×	119 0.9×	20	930
Gabriel Biehal United States	14	860 1.3×	490 0.9×	172 1.3×	226 1.8×	62 0.5×	21	1.3k
Karen Whitehill King United States	21	733 1.1×	745 1.4×	93 0.7×	172 1.3×	142 1.1×	47	1.4k
Agnès Nairn United Kingdom	19	749 1.1×	558 1.0×	190 1.4×	135 1.1×	117 0.9×	53	1.3k
Dean Μ. Krugman United States	19	366 0.5×	464 0.9×	114 0.9×	108 0.8×	191 1.5×	48	1.3k
Martin P. Block United States	14	672 1.0×	592 1.1×	45 0.3×	116 0.9×	135 1.1×	51	1.1k
Elnora W. Stuart United States	10	422 0.6×	326 0.6×	169 1.3×	99 0.8×	67 0.5×	23	813
Maria L. Cronley United States	16	748 1.1×	429 0.8×	209 1.6×	188 1.5×	51 0.4×	34	1.2k
James M. Munch United States	15	505 0.8×	382 0.7×	174 1.3×	172 1.3×	168 1.3×	26	852

Countries citing papers authored by John L. Swasy

Since Specialization

Citations

This map shows the geographic impact of John L. Swasy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John L. Swasy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John L. Swasy more than expected).

Fields of papers citing papers by John L. Swasy

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John L. Swasy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John L. Swasy. The network helps show where John L. Swasy may publish in the future.

Co-authorship network of co-authors of John L. Swasy

This figure shows the co-authorship network connecting the top 25 collaborators of John L. Swasy. A scholar is included among the top collaborators of John L. Swasy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John L. Swasy. John L. Swasy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

1.

Russell, Cristel Antonia, John L. Swasy, Dale W. Russell, & L.N. Engel. (2016). Eye-tracking evidence that happy faces impair verbal message comprehension: the case of health warnings in direct-to-consumer pharmaceutical television commercials. International Journal of Advertising. 36(1). 82–106. 31 indexed citations

2.

Aikin, Kathryn J., Amie C. O’Donoghue, John L. Swasy, & Helen W. Sullivan. (2011). Randomized Trial of Risk Information Formats in Direct-to-Consumer Prescription Drug Advertisements. Medical Decision Making. 31(6). E23–E33. 28 indexed citations

3.

Mazis, Michael B., Louis A. Morris, & John L. Swasy. (1996). Longitudinal study of awareness, recall, and acceptance of alcohol warning labels. 4(2). 111–120. 15 indexed citations

4.

Morris, Louis A., John L. Swasy, & Michael B. Mazis. (1994). Accepted Risk and Alcohol Use During Pregnancy. Journal of Consumer Research. 21(1). 135–135. 25 indexed citations

5.

Munch, James M., et al.. (1993). The Effects of Argument Structure and Affective Tagging on Product Attitude Formation. Journal of Consumer Research. 20(2). 294–294. 42 indexed citations

6.

Mazis, Michael B., Louis A. Morris, & John L. Swasy. (1991). An Evaluation of the Alcohol Warning Label: Initial Survey Results. Journal of Public Policy & Marketing. 10(1). 229–241. 76 indexed citations

7.

Swasy, John L., et al.. (1990). Conceptualizing Argument Quality Via Argument Structure. ACR North American Advances. 18 indexed citations

8.

Ford, Gary T., Darlene Brannigan Smith, & John L. Swasy. (1990). Consumer Skepticism of Advertising Claims: Testing Hypotheses from Economics of Information. Journal of Consumer Research. 16(4). 433–433. 376 indexed citations

9.

Ford, Gary T., Darlene Brannigan Smith, & John L. Swasy. (1988). An Empirical Test of the Search, Experience and Credence Attributes Framework. ACR North American Advances. 111 indexed citations

10.

Munch, James M. & John L. Swasy. (1988). Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall. Journal of Consumer Research. 15(1). 69–69. 62 indexed citations

11.

Walker, Beth Ann, John L. Swasy, & Arno J. Rethans. (1986). The Impact of Comparative Advertising on Perception Formation in New Product Introductions. ACR North American Advances. 25 indexed citations

12.

Swasy, John L. & Arno J. Rethans. (1986). Knowledge Effects on Curiosity and New Product Advertising. Journal of Advertising. 15(4). 28–34. 17 indexed citations

13.

Rethans, Arno J., John L. Swasy, & Lawrence J. Marks. (1986). Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model. Journal of Marketing Research. 23(1). 50–61. 58 indexed citations

14.

Rethans, Arno J., John L. Swasy, & Lawrence J. Marks. (1986). Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model. Journal of Marketing Research. 23(1). 50–50. 127 indexed citations

15.

Swasy, John L. & James M. Munch. (1985). Examining the Target of Receiver Elaborations: Rhetorical Question Effects on Source Processing and Persuasion. Journal of Consumer Research. 11(4). 877–877. 72 indexed citations

16.

Munch, James M. & John L. Swasy. (1983). A Conceptual View of Questions and Questioning in Marketing Communications. ACR North American Advances. 8 indexed citations

17.

Swasy, John L.. (1979). Measuring the Bases of Social Power. ACR North American Advances. 25 indexed citations

18.

Lutz, Richard J. & John L. Swasy. (1977). Integrating Cognitive Structure and Cognitive Response Approaches to Monitoring Communications Effects. ACR North American Advances. 32 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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