Eric Haley

1.5k total citations
55 papers, 1.1k citations indexed

About

Eric Haley is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Eric Haley has authored 55 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 29 papers in Marketing, 24 papers in Sociology and Political Science and 7 papers in Management of Technology and Innovation. Recurrent topics in Eric Haley's work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (17 papers) and Management and Marketing Education (7 papers). Eric Haley is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (17 papers) and Management and Marketing Education (7 papers). Eric Haley collaborates with scholars based in United States, Australia and South Korea. Eric Haley's co-authors include Ronald E. Taylor, Yoon-Joo Lee, Margaret Morrison, Sora Kim, Mariea Grubbs Hoy, Gi-Yong Koo, Kiseol Yang, Matthew Pittman, Kim Bartel Sheehan and Huan Chen and has published in prestigious journals such as Journal of Advertising, Journal of Services Marketing and Journal of Advertising Research.

In The Last Decade

Eric Haley

52 papers receiving 969 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Eric Haley United States 20 584 487 174 118 113 55 1.1k
Neeru Paharia United States 13 708 1.2× 583 1.2× 207 1.2× 60 0.5× 248 2.2× 28 1.3k
Sandra Diehl Austria 15 423 0.7× 386 0.8× 243 1.4× 79 0.7× 175 1.5× 45 1.0k
Carrie La Ferle United States 20 761 1.3× 779 1.6× 93 0.5× 100 0.8× 146 1.3× 50 1.3k
Andrea J. S. Stanaland United States 15 546 0.9× 594 1.2× 298 1.7× 133 1.1× 83 0.7× 21 1.2k
Angeline G. Close United States 16 735 1.3× 574 1.2× 105 0.6× 42 0.4× 55 0.5× 26 1.1k
Herbert Jack Rotfeld United States 18 543 0.9× 422 0.9× 111 0.6× 141 1.2× 111 1.0× 87 1.2k
Ronald A. Clark United States 19 1.0k 1.8× 729 1.5× 126 0.7× 56 0.5× 173 1.5× 27 1.6k
Elaine Wallace Ireland 21 1.0k 1.8× 1.1k 2.3× 176 1.0× 104 0.9× 110 1.0× 36 1.7k
Jeremy J. Sierra United States 22 871 1.5× 757 1.6× 99 0.6× 55 0.5× 260 2.3× 50 1.5k
Carolyn J. Simmons United States 10 1.0k 1.7× 571 1.2× 289 1.7× 40 0.3× 126 1.1× 14 1.3k

Countries citing papers authored by Eric Haley

Since Specialization
Citations

This map shows the geographic impact of Eric Haley's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Haley with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Haley more than expected).

Fields of papers citing papers by Eric Haley

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eric Haley. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eric Haley. The network helps show where Eric Haley may publish in the future.

Co-authorship network of co-authors of Eric Haley

This figure shows the co-authorship network connecting the top 25 collaborators of Eric Haley. A scholar is included among the top collaborators of Eric Haley based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eric Haley. Eric Haley is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Haley, Eric, et al.. (2024). Are My Photos Worth a Thousand Ads? Gen Z Consumers’ Perspectives on Personalized Myselfie Advertising and Its Implication for AI Algorithms. Journal of Current Issues & Research in Advertising. 1–30. 1 indexed citations
2.
Wolburg, Joyce M. & Eric Haley. (2023). Communicating with College Student Nondrinkers: Using the Six-Segment Message Strategy Wheel to Create Advertising Messages That Resonate. Journal of Current Issues & Research in Advertising. 45(1). 22–42. 2 indexed citations
3.
Pittman, Matthew, et al.. (2023). Using the FCB grid to understand privacy concerns in social media advertising. International Journal of Advertising. 43(3). 405–433. 4 indexed citations
4.
Lee, Yoon-Joo, Huan Chen, & Eric Haley. (2023). Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China. Journal of Current Issues & Research in Advertising. 44(4). 517–541. 1 indexed citations
5.
Haley, Eric, et al.. (2022). Green consumer segmentation: consumer motivations for purchasing pro-environmental products. International Journal of Advertising. 41(8). 1477–1501. 31 indexed citations
6.
Haley, Eric, et al.. (2021). How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World. Journal of Current Issues & Research in Advertising. 42(4). 372–390. 20 indexed citations
7.
Nelson, Michelle R., et al.. (2021). How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising. 21(3). 225–242. 9 indexed citations
8.
Haley, Eric. (2020). Consumer Sense Making of Political Front Group Messages. Journal of Current Issues & Research in Advertising. 41(2). 160–170. 6 indexed citations
9.
Childers, Courtney Carpenter, Eric Haley, & Sally J. McMillan. (2018). Achieving Strategic Digital Integration: Views From Experienced New York City Advertising Agency Professionals. Journal of Current Issues & Research in Advertising. 39(3). 244–265. 11 indexed citations
10.
Kim, Sora & Eric Haley. (2017). Propaganda strategies of Korean war-era leaflets. International Journal of Advertising. 37(6). 937–957. 2 indexed citations
11.
Lee, Taejun, et al.. (2013). Effects of mutual fund advertising disclosures on investor information processing and decision-making. Journal of Services Marketing. 27(2). 104–117. 3 indexed citations
12.
Lee, Yoon-Joo, Eric Haley, & Aimee Y. Mark. (2012). The Effects of Corporate Social Responsibility Orientation on the Consumer's Perception of Advertisers' Intention. Journal of Current Issues & Research in Advertising. 33(2). 192–209. 16 indexed citations
13.
Haley, Eric, et al.. (2012). The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs. 46(2). 260–287. 19 indexed citations
14.
Haley, Eric, et al.. (2011). US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues. Journal of Consumer Affairs. 45(3). 391–418. 11 indexed citations
15.
16.
Haley, Eric, et al.. (2008). The influence of advertising context on perceptions of offense. Journal of Marketing Communications. 14(4). 271–291. 20 indexed citations
17.
Haley, Eric, et al.. (2008). Lessons from Ad Educators’ Experiences with Guest Speakers. Journal of Advertising Education. 12(2). 25–30. 4 indexed citations
18.
Haley, Eric, et al.. (2003). Readers' Perspectives on Advertising's Influence in Women's Magazines: Thoughts on Two Practices. Mass Communication & Society. 6(2). 175–190. 4 indexed citations
19.
Taylor, Ronald E., Mariea Grubbs Hoy, & Eric Haley. (1996). How French Advertising Professionals Develop Creative Strategy. Journal of Advertising. 25(1). 1–14. 89 indexed citations
20.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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