Sélima Ben Mrad

449 total citations
20 papers, 325 citations indexed

About

Sélima Ben Mrad is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Sélima Ben Mrad has authored 20 papers receiving a total of 325 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 9 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Sélima Ben Mrad's work include Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (7 papers). Sélima Ben Mrad is often cited by papers focused on Customer Service Quality and Loyalty (9 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Digital Marketing and Social Media (7 papers). Sélima Ben Mrad collaborates with scholars based in United States, France and Romania. Sélima Ben Mrad's co-authors include Souheila Kaabachi, Maria Petrescu, Kathleen O’Leary, Tamara F. Mangleburg, Michael R. Mullen, Philip J. Kitchen, Patricia M. Doney and Jose Ribamar Siqueira and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Psychology and Marketing.

In The Last Decade

Sélima Ben Mrad

18 papers receiving 311 citations

Peers

Sélima Ben Mrad

SPS

MARKE

ISM

OBHRM

Costas Assimakopoulos Greece

Kleopatra Κonstantoulaki United Kingdom

Chunyu Li China

Bikramjit Rishi India

Mousa Albashrawi Saudi Arabia

Nawras M. Nusairat Jordan

Nupur Arora India

Yonathan Dri Handarkho Indonesia

Alisha Horky United States

Kashif Farhat Pakistan

Costas Assimakopoulos Greece

Sélima Ben Mrad

216 ×1.1

SPS

126 ×0.9

MARKE

206 ×1.6

ISM

111 ×1.4

OBHRM

30 ×0.5

Citations per year, relative to Sélima Ben Mrad Sélima Ben Mrad (= 1×) peers Costas Assimakopoulos

Countries citing papers authored by Sélima Ben Mrad

Since Specialization

Citations

This map shows the geographic impact of Sélima Ben Mrad's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sélima Ben Mrad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sélima Ben Mrad more than expected).

Fields of papers citing papers by Sélima Ben Mrad

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sélima Ben Mrad. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sélima Ben Mrad. The network helps show where Sélima Ben Mrad may publish in the future.

Co-authorship network of co-authors of Sélima Ben Mrad

This figure shows the co-authorship network connecting the top 25 collaborators of Sélima Ben Mrad. A scholar is included among the top collaborators of Sélima Ben Mrad based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sélima Ben Mrad. Sélima Ben Mrad is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Kaabachi, Souheila, et al.. (2025). Overcoming obstacles: the future of French Gen-Z in the metaverse. Does familiarity with current metaverse platforms play a key role?. Journal of Marketing Analytics. 13(3). 846–872.

Petrescu, Maria, et al.. (2025). Brand value co-creation and transaction costs in private label relationships. Marketing Intelligence & Planning. 43(7). 1253–1273.

Mrad, Sélima Ben, et al.. (2024). Mindful marketing: a study of the effect of impulse buying on mindfulness and the mediating effect of trait antecedents. Journal of Marketing Analytics. 13(2). 483–498. 2 indexed citations

Petrescu, Maria, et al.. (2024). Social comparison and self‐determination in luxury consumption motivations. Psychology and Marketing. 42(2). 292–310. 7 indexed citations

Kaabachi, Souheila, et al.. (2024). Drivers and consequences of consumer alienation in the French retail banking sector. Journal of Marketing Analytics. 12(4). 888–908. 2 indexed citations

Kaabachi, Souheila, et al.. (2022). Reshaping the bank experience for GEN Z in France. Journal of Marketing Analytics. 10(3). 219–231. 17 indexed citations

Petrescu, Maria, et al.. (2022). Innocent until proven guilty: suspicion of deception in online reviews. European Journal of Marketing. 56(4). 1184–1209. 19 indexed citations

Kaabachi, Souheila, et al.. (2019). The moderating effect of e-bank structure on French consumers’ trust. International Journal of Bank Marketing. 38(2). 501–528. 38 indexed citations

Kaabachi, Souheila, et al.. (2019). Consumer’s initial trust formation in IOB’s acceptance. International Journal of Bank Marketing. 37(2). 507–530. 42 indexed citations

10.

Petrescu, Maria, Tamara F. Mangleburg, Sélima Ben Mrad, & Kathleen O’Leary. (2018). Reciprocal influences and effects of viral NWOM campaigns in social media. Journal of Marketing Communications. 26(7). 685–702. 13 indexed citations

11.

Mrad, Sélima Ben, et al.. (2017). Are brand benefits perceived differently in less developed economies? A scale development and validation. Journal of Marketing Analytics. 5(3-4). 111–120. 12 indexed citations

12.

Petrescu, Maria, et al.. (2017). Incentivized reviews: Promising the moon for a few stars. Journal of Retailing and Consumer Services. 41. 288–295. 75 indexed citations

13.

Kaabachi, Souheila, Sélima Ben Mrad, & Maria Petrescu. (2017). Consumer initial trust toward internet-only banks in France. International Journal of Bank Marketing. 35(6). 903–924. 51 indexed citations

14.

Mrad, Sélima Ben, et al.. (2014). Are Middle Eastern Consumers Different? A Profile of Ethnocentric and Animus Consumers in Lebanon and Tunisia. 8(2). 19–29. 1 indexed citations

15.

Mrad, Sélima Ben, Tamara F. Mangleburg, & Michael R. Mullen. (2014). Do Consumers Forgive? A Study of Animosity in the MENA Region. Journal of International Consumer Marketing. 26(2). 153–166. 18 indexed citations

16.

Mrad, Sélima Ben, et al.. (2014). A Financial Profile of Those Firms That Maintained or Increased Market Value during a Period of Economic Recession and Financial Market Turmoil. 41(1). 1–13. 1 indexed citations

17.

Mrad, Sélima Ben, et al.. (2013). Student-Led Consulting Projects Succeed as Experimental Learning Tool in MBA Marketing Strategy. 5(2). 75–85. 3 indexed citations

18.

Mrad, Sélima Ben, et al.. (2013). Do Rumblings Lead to Real Action? A Case of Animosity and Boycott in China. 3(2). 35–48. 12 indexed citations

19.

Mrad, Sélima Ben, Michael R. Mullen, & Tamara F. Mangleburg. (2011). Consumer Ethnocentrism in the Middle East: Measurement Properties of the CETSCALE in Tunisia and Lebanon. 6(3). 3 indexed citations

20.

Mullen, Michael R., et al.. (2009). Effects of International Trade and Economic Development on Quality of Life. Journal of Macromarketing. 29(3). 244–258. 9 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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