Melissa S. Burnett

2.1k total citations · 1 hit paper
14 papers, 1.5k citations indexed

About

Melissa S. Burnett is a scholar working on Information Systems and Management, Education and Social Psychology. According to data from OpenAlex, Melissa S. Burnett has authored 14 papers receiving a total of 1.5k indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Information Systems and Management, 4 papers in Education and 3 papers in Social Psychology. Recurrent topics in Melissa S. Burnett's work include Ethics in Business and Education (4 papers), Management and Marketing Education (3 papers) and Emotions and Moral Behavior (2 papers). Melissa S. Burnett is often cited by papers focused on Ethics in Business and Education (4 papers), Management and Marketing Education (3 papers) and Emotions and Moral Behavior (2 papers). Melissa S. Burnett collaborates with scholars based in United States. Melissa S. Burnett's co-authors include Richard H. Kolbe, Dale A. Lunsford, Charles E. Pettijohn, Allen D. Schaefer, James W. Gentry, Joshua L. Wiener, Linda S. Pettijohn and R. Stephen Parker and has published in prestigious journals such as SHILAP Revista de lepidopterología, Journal of Consumer Research and Journal of Business Ethics.

In The Last Decade

Melissa S. Burnett

13 papers receiving 1.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

1991 1.1k citations Richard H. Kolbe, Melissa S. Burnett Journal of Consumer Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Melissa S. Burnett United States	8	604	477	272	205	175	14	1.5k
Ronald F. Bush United States	17	785 1.3×	472 1.0×	423 1.6×	196 1.0×	147 0.8×	33	1.5k
William K. Darley United States	21	1.1k 1.7×	822 1.7×	419 1.5×	182 0.9×	255 1.5×	48	1.9k
Michael S. Minor United States	19	850 1.4×	721 1.5×	430 1.6×	212 1.0×	304 1.7×	61	2.0k
Raj Mehta United States	12	675 1.1×	728 1.5×	355 1.3×	319 1.6×	323 1.8×	16	1.6k
Shaun McQuitty United States	16	712 1.2×	590 1.2×	524 1.9×	170 0.8×	223 1.3×	32	1.6k
Robert B. Settle United States	16	530 0.9×	520 1.1×	246 0.9×	177 0.9×	223 1.3×	32	1.5k
Bruce L. Stern United States	14	872 1.4×	457 1.0×	233 0.9×	151 0.7×	124 0.7×	25	1.4k
Natalia Vila López Spain	20	828 1.4×	511 1.1×	262 1.0×	302 1.5×	147 0.8×	154	1.7k
Petra Wilczynski Germany	4	310 0.5×	380 0.8×	291 1.1×	305 1.5×	142 0.8×	4	1.4k
Thomas W. Whipple United States	18	502 0.8×	280 0.6×	302 1.1×	191 0.9×	241 1.4×	43	1.4k

Countries citing papers authored by Melissa S. Burnett

Since Specialization

Citations

This map shows the geographic impact of Melissa S. Burnett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Melissa S. Burnett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Melissa S. Burnett more than expected).

Fields of papers citing papers by Melissa S. Burnett

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Melissa S. Burnett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Melissa S. Burnett. The network helps show where Melissa S. Burnett may publish in the future.

Co-authorship network of co-authors of Melissa S. Burnett

This figure shows the co-authorship network connecting the top 25 collaborators of Melissa S. Burnett. A scholar is included among the top collaborators of Melissa S. Burnett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Melissa S. Burnett. Melissa S. Burnett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Burnett, Melissa S. & Charles E. Pettijohn. (2015). Investigating the Efficacy of Mind-Body Therapies and Emotional Intelligence on Worker Stress in an Organizational Setting: An Experimental Approach. Journal of organizational culture, communication and conflict. 19(1). 146. 10 indexed citations

Pettijohn, Charles E., Allen D. Schaefer, & Melissa S. Burnett. (2014). Salesperson Performance: Exploring the Roles of Role Ambiguity, Autonomy and Self-Efficacy. Academy of Marketing Studies journal. 18(1). 99. 10 indexed citations

Pettijohn, Charles E., et al.. (2011). Managerial and Peer Influence on Ethical Behavioral Intentions in a Personal Selling Context. Journal of Promotion Management. 17(2). 133–147. 6 indexed citations

Pettijohn, Charles E., et al.. (2008). Ethics in Advertising: Differences in Industry Values and Student Perceptions. Academy of Marketing Studies journal. 12(2). 81. 8 indexed citations

Burnett, Melissa S., et al.. (2005). A Comparison of Professor and Student View Points Regarding Attendance and Excused Absences. SHILAP Revista de lepidopterología. 7(1). 4 indexed citations

Pettijohn, Charles E., et al.. (2003). An Empirical Evaluation of the Effect of Peer and Managerial Ethical Behaviors and the Ethical Predispositions of Prospective Advertising Employees. Journal of Business Ethics. 48(3). 251–265. 39 indexed citations

Burnett, Melissa S., et al.. (2003). An Empirical Analysis of Factors Influencing Student Reactions to Ethical Advertising Dilemmas: Educational Experiencel Work Experience, Ethical Philosophy, and Demographics. Marketing Education Review. 13(1). 33–46. 22 indexed citations

Burnett, Melissa S. & Charles E. Pettijohn. (1999). Improving Student Performance through Student Mentorships: Practices, Prescriptions and Policies for Enhanced Learning. Marketing Education Review. 9(1). 61–70. 5 indexed citations

Burnett, Melissa S. & Dale A. Lunsford. (1994). Conceptualizing Guilt in the Consumer Decision‐making Process. Journal of Consumer Marketing. 11(3). 33–43. 172 indexed citations

10.

Lunsford, Dale A. & Melissa S. Burnett. (1992). Marketing Product Innovations to the Elderly: Understanding the Barriers to Adoption. Journal of Consumer Marketing. 9(4). 53–62. 56 indexed citations

11.

Kolbe, Richard H. & Melissa S. Burnett. (1991). Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity. Journal of Consumer Research. 18(2). 243–243. 1125 indexed citations breakdown →

12.

Pettijohn, Charles E., Linda S. Pettijohn, R. Stephen Parker, & Melissa S. Burnett. (1990). An Experimental Analysis of the Effectiveness of Student Role-Playing in Sales Training. Developments in Business Simulation and Experiential Learning: Proceedings of the Annual ABSEL conference. 17.

13.

Burnett, Melissa S.. (1988). Guilt as an individual difference variable : scale development and predictive validity assessment. SHAREOK (University of Oklahoma). 2 indexed citations

14.

Gentry, James W., Joshua L. Wiener, & Melissa S. Burnett. (1987). The Story, the Frame, and the Choice. ACR North American Advances. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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