Erin Cho
- Sociology and Political Science top 2%
- Marketing top 1%
- Information Systems and Management top 1%
- Organizational Behavior and Human Resource Management top 2%
- Strategy and Management top 5%
- Co-authors
- Jinkook LeeYoun‐Kyung KimJikyeong KangHaiyan HuChung‐Wha KiShipra GuptaJung Eun LeeChristina Soyoung Song
- Topics
- Consumer Behavior in Brand Consumption and Identification (14 papers)Digital Marketing and Social Media (14 papers)Technology Adoption and User Behaviour (11 papers)
- Cited by
- MarketingInformation Systems and ManagementOrganizational Behavior and Human Resource Management
- Partner nations
- United StatesSouth KoreaHong Kong
In The Last Decade
Erin Cho
37 papers receiving 1.5k citations
Peers
Comparison fields: 5 of 100
- Sociology and Political Science 735
- Marketing 633
- Information Systems and Management 441
- Organizational Behavior and Human Resource Management 404
- Strategy and Management 234
Countries citing papers authored by Erin Cho
This map shows the geographic impact of Erin Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erin Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erin Cho more than expected).
Fields of papers citing papers by Erin Cho
This network shows the impact of papers produced by Erin Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erin Cho. The network helps show where Erin Cho may publish in the future.
Co-authorship network of co-authors of Erin Cho
This figure shows the co-authorship network connecting the top 25 collaborators of Erin Cho. A scholar is included among the top collaborators of Erin Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Erin Cho. Erin Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 1 | |
| 3 | 1 | |
| 4 | 0 | |
| 5 | 2 | |
| 6 | 4 | |
| 7 | 25 | |
| 8 | 3 | |
| 9 | 34 | |
| 10 | 23 | |
| 11 | 90 | |
| 12 | 7 | |
| 13 | 60 | |
| 14 | Trust Inducing Factors of Generation Y Blog-Users | 10 |
| 15 | 6 | |
| 16 | 57 | |
| 17 | The Effects of Website Designs, Self-Congruity, and Flow on Behavioral Intention | 21 |
| 18 | Brave New World of Market Design | 1 |
| 19 | 4 | |
| 20 | 82 |
About Erin Cho
Erin Cho is a scholar working on Marketing, Information Systems and Management and Organizational Behavior and Human Resource Management, having authored 40 papers that have together received 1.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Technology Adoption and User Behaviour (11 papers). The work is most often cited by research in Marketing (633 citations), Information Systems and Management (441 citations) and Organizational Behavior and Human Resource Management (404 citations). Erin Cho has collaborated with scholars based in United States, South Korea and Hong Kong. Frequent co-authors include Jinkook Lee, Youn‐Kyung Kim, Jikyeong Kang, Haiyan Hu, Chung‐Wha Ki, Shipra Gupta, Jung Eun Lee, Christina Soyoung Song, Sze Man Chong and Yuri Lee. Their work appears in journals such as PLoS ONE, Journal of Business Research and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.