Erin Cho

2.3k total citations
40 papers, 1.6k citations indexed

About

Erin Cho is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Erin Cho has authored 40 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 17 papers in Sociology and Political Science and 12 papers in Information Systems and Management. Recurrent topics in Erin Cho's work include Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Technology Adoption and User Behaviour (11 papers). Erin Cho is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Digital Marketing and Social Media (14 papers) and Technology Adoption and User Behaviour (11 papers). Erin Cho collaborates with scholars based in United States, South Korea and Hong Kong. Erin Cho's co-authors include Jinkook Lee, Youn‐Kyung Kim, Jikyeong Kang, Haiyan Hu, Chung‐Wha Ki, Shipra Gupta, Jung Eun Lee, Christina Soyoung Song, Sze Man Chong and Yuri Lee and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Computers in Human Behavior.

In The Last Decade

Erin Cho

37 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Erin Cho United States 17 735 633 441 404 234 40 1.6k
Henry Boateng Ghana 22 831 1.1× 596 0.9× 502 1.1× 456 1.1× 199 0.9× 67 1.6k
Wafa Hammedi Belgium 21 809 1.1× 556 0.9× 398 0.9× 331 0.8× 256 1.1× 32 1.6k
Antonis C. Simintiras United Kingdom 19 574 0.8× 579 0.9× 574 1.3× 517 1.3× 264 1.1× 44 1.7k
Talai Osmonbekov United States 17 1.0k 1.4× 719 1.1× 482 1.1× 648 1.6× 278 1.2× 28 1.8k
Cláudio Hoffmann Sampaio Brazil 19 711 1.0× 648 1.0× 486 1.1× 530 1.3× 291 1.2× 95 1.6k
Kathy Ning Shen United Arab Emirates 18 783 1.1× 431 0.7× 676 1.5× 264 0.7× 247 1.1× 61 1.7k
Shavneet Sharma Fiji 21 691 0.9× 572 0.9× 420 1.0× 283 0.7× 142 0.6× 48 1.5k
Valter Afonso Vieira Brazil 23 613 0.8× 1.0k 1.6× 397 0.9× 679 1.7× 286 1.2× 117 1.9k
Siew Imm Ng Malaysia 25 1.1k 1.5× 800 1.3× 329 0.7× 556 1.4× 451 1.9× 99 2.2k
Ardion Beldad Netherlands 19 993 1.4× 442 0.7× 702 1.6× 285 0.7× 176 0.8× 42 1.8k

Countries citing papers authored by Erin Cho

Since Specialization
Citations

This map shows the geographic impact of Erin Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Erin Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Erin Cho more than expected).

Fields of papers citing papers by Erin Cho

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Erin Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Erin Cho. The network helps show where Erin Cho may publish in the future.

Co-authorship network of co-authors of Erin Cho

This figure shows the co-authorship network connecting the top 25 collaborators of Erin Cho. A scholar is included among the top collaborators of Erin Cho based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Erin Cho. Erin Cho is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Lee, Yuri, et al.. (2025). Virtual influencer in Fantasyland or everyday life? A serial mediation model of influencer type, source credibility, fanship, and brand attachment. Journal of Global Fashion Marketing. 16(3). 404–422. 1 indexed citations
2.
Kim, Kyung Hoon, et al.. (2025). Consumption of digital virtual fashion goods in metaverse. Journal of Global Fashion Marketing. 16(2). 196–211. 1 indexed citations
3.
Youn, Chorong, et al.. (2025). When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions. Journal of Retailing and Consumer Services. 87. 104426–104426. 1 indexed citations
4.
5.
Cho, Erin, et al.. (2025). The hidden signals of luxury: Investigating inconspicuous consumption and the mediating role of social connectedness. Journal of Retailing and Consumer Services. 87. 104398–104398. 2 indexed citations
6.
Cho, Erin, et al.. (2024). The social assumption in service redefined by AI-mediated zero-social-touch services. Service Industries Journal. 45(13-14). 1133–1156. 4 indexed citations
7.
Ki, Chung‐Wha, et al.. (2024). Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research. Journal of Business Research. 174. 114504–114504. 25 indexed citations
8.
Cho, Erin, et al.. (2024). Neural processing of prototypicality and simplicity of product design in forming design preferences. PLoS ONE. 19(1). e0297148–e0297148. 3 indexed citations
9.
10.
Lee, Yuri, et al.. (2020). Digital atmosphere of fashion retail stores. Fashion and Textiles. 7(1). 23 indexed citations
11.
Cho, Erin, et al.. (2018). The mechanism of trust affecting collaboration in virtual teams and the moderating roles of the culture of autonomy and task complexity. Computers in Human Behavior. 91. 305–315. 90 indexed citations
12.
13.
Song, Christina Soyoung, Erin Cho, & Youn‐Kyung Kim. (2017). Personality factors and flow affecting opinion leadership in social media. Personality and Individual Differences. 114. 16–23. 60 indexed citations
14.
Cho, Erin, et al.. (2014). Trust Inducing Factors of Generation Y Blog-Users. 8(3). 10 indexed citations
15.
Min, Byoung‐Kyong, et al.. (2014). Neurophysiological evidence for the country-of-origin effect. Neuroreport. 25(4). 274–278. 6 indexed citations
16.
Cho, Erin, et al.. (2014). Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store. Computers in Human Behavior. 36. 147–153. 57 indexed citations
17.
Cho, Erin & Youn‐Kyung Kim. (2012). The Effects of Website Designs, Self-Congruity, and Flow on Behavioral Intention. 6(2). 21 indexed citations
18.
Che, Yeon‐Koo & Erin Cho. (2011). Brave New World of Market Design. RePEc: Research Papers in Economics. 27. 33–56. 1 indexed citations
19.
Cho, Erin. (2009). When does it make sense for US retailers to opt for backward integration for global sourcing?. International Journal of Retail & Distribution Management. 37(3). 271–285. 4 indexed citations
20.
Lee, Jinkook & Erin Cho. (2005). Consumers’ use of information intermediaries and the impact on their information search behavior in the financial market. Journal of Consumer Affairs. 39(1). 95–120. 82 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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