Andrew Kuo

520 total citations
8 papers, 373 citations indexed

About

Andrew Kuo is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Andrew Kuo has authored 8 papers receiving a total of 373 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Literature and Literary Theory. Recurrent topics in Andrew Kuo's work include Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (3 papers) and Digital Marketing and Social Media (3 papers). Andrew Kuo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Behavioral Health and Interventions (3 papers) and Digital Marketing and Social Media (3 papers). Andrew Kuo collaborates with scholars based in United States, United Kingdom and Taiwan. Andrew Kuo's co-authors include Dan Hamilton Rice, Richard J. Lutz, Chris Janiszewski and Nader T. Tavassoli and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Psychology and Marketing.

In The Last Decade

Andrew Kuo

8 papers receiving 353 citations

Peers

Andrew Kuo
Claire Allison Stammerjohan United States
Nicole Votolato Montgomery United States
Monika Lisjak United States
Martin Reimann United States
Gratiana Pol United States
Marc Linzmajer Switzerland
Anca C. Micu United States
Mirjam Tuk Netherlands
Fredrik Törn Sweden
Yaxuan Ran China
Claire Allison Stammerjohan United States
Andrew Kuo
Citations per year, relative to Andrew Kuo Andrew Kuo (= 1×) peers Claire Allison Stammerjohan

Countries citing papers authored by Andrew Kuo

Since Specialization
Citations

This map shows the geographic impact of Andrew Kuo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andrew Kuo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andrew Kuo more than expected).

Fields of papers citing papers by Andrew Kuo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andrew Kuo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andrew Kuo. The network helps show where Andrew Kuo may publish in the future.

Co-authorship network of co-authors of Andrew Kuo

This figure shows the co-authorship network connecting the top 25 collaborators of Andrew Kuo. A scholar is included among the top collaborators of Andrew Kuo based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andrew Kuo. Andrew Kuo is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

8 of 8 papers shown
1.
Kuo, Andrew, et al.. (2020). The moderating role of donation quantifiers on price fairness judgments. Journal of Business Research. 110. 464–473. 17 indexed citations
2.
Kuo, Andrew, et al.. (2016). From Super Mario to Skyrim: A framework for the evolution of video game consumption. Journal of Consumer Behaviour. 16(2). 101–120. 19 indexed citations
3.
Kuo, Andrew, et al.. (2016). Brave new World of Warcraft: a conceptual framework for active escapism. Journal of Consumer Marketing. 33(7). 498–506. 85 indexed citations
4.
Kuo, Andrew, et al.. (2016). How fitting! The influence of fence-context fit on price discrimination fairness. Journal of Business Research. 69(8). 2634–2640. 10 indexed citations
5.
Kuo, Andrew & Dan Hamilton Rice. (2015). Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation. Psychology and Marketing. 32(2). 162–172. 20 indexed citations
6.
Kuo, Andrew & Dan Hamilton Rice. (2014). The impact of perceptual congruence on the effectiveness of cause‐related marketing campaigns. Journal of Consumer Psychology. 25(1). 78–88. 124 indexed citations
7.
8.
Janiszewski, Chris, Andrew Kuo, & Nader T. Tavassoli. (2012). The Influence of Selective Attention and Inattention to Products on Subsequent Choice. Journal of Consumer Research. 39(6). 1258–1274. 93 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026