Rocky Peng Chen
- Marketing top 2%
- Sociology and Political Science top 5%
- Social Psychology top 5%
- Artificial Intelligence top 10%
- Applied Psychology top 5%
- Topics
- Consumer Behavior in Brand Consumption and Identification (5 papers)Digital Marketing and Social Media (4 papers)Death Anxiety and Social Exclusion (3 papers)
- Journals
- Academy of Management JournalJournal of Consumer ResearchJournal of the Academy of Marketing Science
- Partner nations
- Hong KongUnited KingdomAustralia
In The Last Decade
Rocky Peng Chen
11 papers receiving 574 citations
Peers
Comparison fields: 5 of 50
- Marketing 291
- Sociology and Political Science 259
- Social Psychology 216
- Artificial Intelligence 163
- Applied Psychology 108
Countries citing papers authored by Rocky Peng Chen
This map shows the geographic impact of Rocky Peng Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rocky Peng Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rocky Peng Chen more than expected).
Fields of papers citing papers by Rocky Peng Chen
This network shows the impact of papers produced by Rocky Peng Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rocky Peng Chen. The network helps show where Rocky Peng Chen may publish in the future.
Co-authorship network of co-authors of Rocky Peng Chen
This figure shows the co-authorship network connecting the top 25 collaborators of Rocky Peng Chen. A scholar is included among the top collaborators of Rocky Peng Chen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rocky Peng Chen. Rocky Peng Chen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 16 | |
| 2 | 6 | |
| 3 | 62 | |
| 4 | 23 | |
| 5 | 8 | |
| 6 | 174 | |
| 7 | 181 | |
| 8 | 109 | |
| 9 | The effect of anthropomorphism on consumer preference | 1 |
| 10 | 25 | |
| 11 | Is She My New Friend? the Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products | 1 |
About Rocky Peng Chen
Rocky Peng Chen is a scholar working on Marketing, Literature and Literary Theory and Experimental and Cognitive Psychology, having authored 11 papers that have together received 606 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Death Anxiety and Social Exclusion (3 papers). The work is most often cited by research in Marketing (291 citations), Applied Psychology (108 citations) and Social Psychology (216 citations). Rocky Peng Chen has collaborated with scholars based in Hong Kong, United Kingdom and Australia. Frequent co-authors include Echo Wen Wan, Eric P. Levy, Sara Kim, Ke Zhang, Liyin Jin, Fangyuan Chen, Kimmy Wa Chan, Kimmy Wa Chan, Caleb H. Tse and Wei Zhang. Their work appears in journals such as Academy of Management Journal, Journal of Consumer Research and Journal of the Academy of Marketing Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.