Rocky Peng Chen

791 total citations
11 papers, 606 citations indexed

About

Rocky Peng Chen is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Rocky Peng Chen has authored 11 papers receiving a total of 606 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Rocky Peng Chen's work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Death Anxiety and Social Exclusion (3 papers). Rocky Peng Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Death Anxiety and Social Exclusion (3 papers). Rocky Peng Chen collaborates with scholars based in Hong Kong, United Kingdom and Australia. Rocky Peng Chen's co-authors include Echo Wen Wan, Eric P. Levy, Sara Kim, Ke Zhang, Liyin Jin, Fangyuan Chen, Kimmy Wa Chan, Kimmy Wa Chan, Caleb H. Tse and Wei Zhang and has published in prestigious journals such as Academy of Management Journal, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Rocky Peng Chen

11 papers receiving 574 citations

Peers

Rocky Peng Chen
Comparison fields: 5 of 50
  • Marketing 291
  • Sociology and Political Science 259
  • Social Psychology 216
  • Artificial Intelligence 163
  • Applied Psychology 108
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Citations per field, relative to Rocky Peng Chen
Rocky Peng Chen · 1×
Citations per year, relative to Rocky Peng Chen
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Countries citing papers authored by Rocky Peng Chen

Since Specialization
Citations

This map shows the geographic impact of Rocky Peng Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rocky Peng Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rocky Peng Chen more than expected).

Fields of papers citing papers by Rocky Peng Chen

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rocky Peng Chen. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rocky Peng Chen. The network helps show where Rocky Peng Chen may publish in the future.

Co-authorship network of co-authors of Rocky Peng Chen

This figure shows the co-authorship network connecting the top 25 collaborators of Rocky Peng Chen. A scholar is included among the top collaborators of Rocky Peng Chen based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rocky Peng Chen. Rocky Peng Chen is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

11 of 11 papers shown
# Work Indexed citations
1 16
2 6
3 62
4 23
5 8
6 174
7 181
8 109
9
The effect of anthropomorphism on consumer preference
1
10 25
11
Is She My New Friend? the Effect of Social Exclusion on Consumer Preference For Anthropomorphized Products
1

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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