Rajat Roy

1.9k total citations · 1 hit paper
46 papers, 1.4k citations indexed

About

Rajat Roy is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Rajat Roy has authored 46 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 32 papers in Marketing, 16 papers in Sociology and Political Science and 15 papers in Applied Psychology. Recurrent topics in Rajat Roy's work include Consumer Behavior in Brand Consumption and Identification (30 papers), Behavioral Health and Interventions (15 papers) and Customer Service Quality and Loyalty (12 papers). Rajat Roy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (30 papers), Behavioral Health and Interventions (15 papers) and Customer Service Quality and Loyalty (12 papers). Rajat Roy collaborates with scholars based in Australia, India and United States. Rajat Roy's co-authors include Vik Naidoo, Fazlul K. Rabbanee, Piyush Sharma, Sharon Ng, Mark T. Spence, Ian Phau, Sanjit Kumar Roy, Geoffrey N. Soutar, Walfried M. Lassar and M.S. Balaji and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

Rajat Roy

42 papers receiving 1.3k citations

Hit Papers

Enhancing chatbot effectiveness: The role of anthropomorp... 2020 2026 2022 2024 2020 50 100 150 200
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
    2020 236 citations Rajat Roy, Vik Naidoo Journal of Business Research profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Rajat Roy Australia 19 851 734 337 239 217 46 1.4k
Lisa C. Wan Hong Kong 20 792 0.9× 804 1.1× 577 1.7× 141 0.6× 296 1.4× 52 1.5k
Traci H. Freling United States 12 984 1.2× 839 1.1× 321 1.0× 160 0.7× 105 0.5× 16 1.4k
Renaud Legoux Canada 14 543 0.6× 677 0.9× 456 1.4× 185 0.8× 54 0.2× 26 1.3k
Liyin Jin China 15 476 0.6× 433 0.6× 197 0.6× 89 0.4× 63 0.3× 51 839
Julie Guidry Moulard United States 12 932 1.1× 1.2k 1.6× 237 0.7× 196 0.8× 86 0.4× 24 1.7k
Fernando R. Jiménez United States 11 441 0.5× 516 0.7× 222 0.7× 170 0.7× 75 0.3× 22 810
Elizabeth Cowley Australia 15 718 0.8× 560 0.8× 465 1.4× 150 0.6× 35 0.2× 36 1.3k
Yuliya Strizhakova United States 17 1.1k 1.2× 770 1.0× 421 1.2× 78 0.3× 43 0.2× 28 1.8k
Marjolein Moorman Netherlands 12 789 0.9× 1.3k 1.7× 161 0.5× 390 1.6× 54 0.2× 17 1.6k
Andrew D. Gershoff United States 14 621 0.7× 494 0.7× 134 0.4× 148 0.6× 44 0.2× 32 989

Countries citing papers authored by Rajat Roy

Since Specialization
Citations

This map shows the geographic impact of Rajat Roy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rajat Roy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rajat Roy more than expected).

Fields of papers citing papers by Rajat Roy

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Rajat Roy. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Rajat Roy. The network helps show where Rajat Roy may publish in the future.

Co-authorship network of co-authors of Rajat Roy

This figure shows the co-authorship network connecting the top 25 collaborators of Rajat Roy. A scholar is included among the top collaborators of Rajat Roy based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Rajat Roy. Rajat Roy is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Roy, Rajat & Vik Naidoo. (2025). Does resource scarcity promote selfish or selfless behaviours? A nuanced perspective through the lens of nostalgia. European Journal of Marketing. 59(13). 31–54.
2.
Roy, Rajat, et al.. (2025). Enhancing effectiveness of public service advertisements: the role of mortality salience and negative message framing. Marketing Intelligence & Planning. 43(8). 1784–1800.
3.
Roy, Rajat & Vik Naidoo. (2025). The role of materialism and social judgment in human-chatbot service interactions. Journal of Services Marketing. 39(4). 316–332.
4.
Chu, Wujin, et al.. (2024). Enhancing consumer evaluation of new products: The role of innovation newness and communication strategy. Journal of Business Research. 182. 114766–114766. 6 indexed citations
5.
Roy, Rajat, et al.. (2024). The double-edged sword of envy: effects of envy type and regulatory focus on consumer decision-making. European Journal of Marketing. 58(5). 1298–1322. 4 indexed citations
6.
Ishii, Hiroaki, et al.. (2023). The temperature of newness: How vision–temperature correspondence in advertising influences newness perception and product evaluation. Journal of Business Research. 160. 113801–113801. 10 indexed citations
7.
Hong, Yangsun & Rajat Roy. (2023). Communication in the Time of Uncertainty and Misinformation. Journal of Creative Communications. 18(2). 131–132. 1 indexed citations
8.
Naidoo, Vik, et al.. (2022). Drivers of tuition fee setting practices for higher education institutions involved in international student recruitment. Journal of Marketing for HIGHER EDUCATION. 35(1). 104–129. 2 indexed citations
9.
Sharma, Piyush, et al.. (2022). Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment. Journal of Product & Brand Management. 31(6). 870–885. 33 indexed citations
10.
Rabbanee, Fazlul K., Rajat Roy, & Piyush Sharma. (2021). Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing. Journal of Business Research. 141. 13–25. 12 indexed citations
11.
Chatterjee, Subimal, et al.. (2021). To forgive or retaliate? How regulatory fit affects emotional reactions and repurchase decisions following product failures. Journal of Consumer Marketing. 38(4). 397–409. 11 indexed citations
12.
Thomas, Rae, Mark T. Spence, Rajat Roy, & Elaine Beller. (2020). A randomised on-line survey exploring how health condition labels affect behavioural intentions. PLoS ONE. 15(10). e0240985–e0240985. 2 indexed citations
13.
Das, Gopal, Rajat Roy, & Mark T. Spence. (2020). The mitigating effect of matching regulatory focus with arousal‐inducing stimuli in service failure situations. Psychology and Marketing. 37(10). 1420–1432. 24 indexed citations
14.
Ishii, Hiroaki, et al.. (2019). Effects of consumers’ construal levels on post-impulse purchase emotions. Marketing Intelligence & Planning. 38(3). 269–282. 16 indexed citations
15.
Roy, Rajat & Subimal Chatterjee. (2017). 2-M: Distancing From the Envied Person: How Envy, Personal Distance and Framing Brand Availability Affects Brand Evaluations. ACR North American Advances. 1 indexed citations
16.
Roy, Rajat & Piyush Sharma. (2015). Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing. Journal of Advertising. 44(4). 349–359. 79 indexed citations
17.
Roy, Rajat. (2015). An insight into pay-what-you-want pricing. Marketing Intelligence & Planning. 33(5). 733–748. 28 indexed citations
18.
Roy, Rajat & Fazlul K. Rabbanee. (2015). Antecedents and consequences of self-congruity. European Journal of Marketing. 49(3/4). 444–466. 93 indexed citations
19.
Roy, Rajat & Subimal Chatterjee. (2011). The role of regulatory fit on the inclination to forgive or seek revenge against sellers following a product failure in the marketplace. Advances in consumer research. 39. 3 indexed citations
20.
Chatterjee, Subimal, Rajat Roy, & Ashwin Malshe. (2010). The role of regulatory fit on the attraction effect. Journal of Consumer Psychology. 21(4). 473–481. 27 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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