Bashar S. Gammoh

1.2k total citations
31 papers, 876 citations indexed

About

Bashar S. Gammoh is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Bashar S. Gammoh has authored 31 papers receiving a total of 876 indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 15 papers in Organizational Behavior and Human Resource Management and 12 papers in Sociology and Political Science. Recurrent topics in Bashar S. Gammoh's work include Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Bashar S. Gammoh is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (10 papers). Bashar S. Gammoh collaborates with scholars based in United States. Bashar S. Gammoh's co-authors include Kevin E. Voss, Michael L. Mallin, Goutam Chakraborty, Ellen Bolman Pullins, Anthony C. Koh, Sam C. Okoroafo, Iryna Pentina, Lixuan Zhang, Xiang Fang and Fernando R. Jiménez and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Journal of Services Marketing.

In The Last Decade

Bashar S. Gammoh

31 papers receiving 826 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Bashar S. Gammoh United States 17 643 506 366 194 100 31 876
Randle D. Raggio United States 13 644 1.0× 462 0.9× 289 0.8× 171 0.9× 61 0.6× 25 928
Lukas P. Forbes United States 9 499 0.8× 384 0.8× 413 1.1× 90 0.5× 175 1.8× 13 800
Yi-Ching Hsieh Taiwan 12 569 0.9× 498 1.0× 458 1.3× 106 0.5× 232 2.3× 17 960
Achilleas Boukis United Kingdom 18 417 0.6× 347 0.7× 399 1.1× 196 1.0× 75 0.8× 38 845
Teresa Montaner Gutiérrez Spain 12 583 0.9× 330 0.7× 282 0.8× 160 0.8× 108 1.1× 40 845
Jeremy S. Wolter United States 15 395 0.6× 377 0.7× 277 0.8× 103 0.5× 114 1.1× 21 747
Hung-Chang Chiu Taiwan 10 470 0.7× 435 0.9× 356 1.0× 71 0.4× 184 1.8× 14 788
Andrew M. Kaikati United States 9 450 0.7× 369 0.7× 121 0.3× 158 0.8× 76 0.8× 13 700
Carrie S Trimble United States 7 691 1.1× 491 1.0× 223 0.6× 300 1.5× 55 0.6× 8 989
Linda C. Ueltschy United States 9 431 0.7× 295 0.6× 464 1.3× 99 0.5× 126 1.3× 17 785

Countries citing papers authored by Bashar S. Gammoh

Since Specialization
Citations

This map shows the geographic impact of Bashar S. Gammoh's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bashar S. Gammoh with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bashar S. Gammoh more than expected).

Fields of papers citing papers by Bashar S. Gammoh

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bashar S. Gammoh. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bashar S. Gammoh. The network helps show where Bashar S. Gammoh may publish in the future.

Co-authorship network of co-authors of Bashar S. Gammoh

This figure shows the co-authorship network connecting the top 25 collaborators of Bashar S. Gammoh. A scholar is included among the top collaborators of Bashar S. Gammoh based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bashar S. Gammoh. Bashar S. Gammoh is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Mallin, Michael L., Tyler Hancock, Ellen Bolman Pullins, & Bashar S. Gammoh. (2022). Salesperson’s perceived personal identification with supervisor and the relationship with turnover intention and performance: a mediated motivation model. Journal of Personal Selling and Sales Management. 42(3). 243–264. 12 indexed citations
2.
Jiménez, Fernando R., et al.. (2020). The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach. The Journal of Marketing Theory and Practice. 28(4). 460–471. 4 indexed citations
3.
Gammoh, Bashar S., Michael L. Mallin, & Ellen Bolman Pullins. (2020). Dual foci of identification: the role of salesperson brand and organizational identification in driving brand performance. Journal of Product & Brand Management. 30(6). 866–882. 13 indexed citations
4.
Gammoh, Bashar S., et al.. (2018). Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery. International Journal of Electronic Commerce. 22(3). 325–348. 19 indexed citations
5.
Gammoh, Bashar S., et al.. (2018). The role of salesperson brand selling confidence in enhancing important sales management outcomes: a social identity approach. Journal of Business and Industrial Marketing. 33(3). 277–290. 13 indexed citations
6.
Mallin, Michael L., Bashar S. Gammoh, Ellen Bolman Pullins, & Catherine Johnson. (2017). A New Perspective of Salesperson Motivation and Salesforce Outcomes: The Mediating Role of Salesperson-Brand Identification. The Journal of Marketing Theory and Practice. 25(4). 357–374. 24 indexed citations
7.
Li, Shuting, Sam C. Okoroafo, & Bashar S. Gammoh. (2014). The Role of Sustainability Orientation in Outsourcing: Antecedents, Practices, and Outcomes. Journal of Management and Sustainability. 4(3). 19 indexed citations
8.
Gammoh, Bashar S., et al.. (2014). Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation. Journal of Global Marketing. 28(1). 52–66. 6 indexed citations
9.
Gammoh, Bashar S., Michael L. Mallin, & Ellen Bolman Pullins. (2014). Antecedents and consequences of salesperson identification with the brand and company. Journal of Personal Selling and Sales Management. 34(1). 3–18. 29 indexed citations
10.
Gammoh, Bashar S., Michael L. Mallin, & Ellen Bolman Pullins. (2014). The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes. Journal of Product & Brand Management. 23(7). 543–553. 33 indexed citations
11.
Pentina, Iryna, Bashar S. Gammoh, Lixuan Zhang, & Michael L. Mallin. (2013). Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks. International Journal of Electronic Commerce. 17(3). 63–86. 84 indexed citations
12.
Koh, Anthony C., Bashar S. Gammoh, & Sam C. Okoroafo. (2013). An Investigation of Export Practices and Performance across Global Mindset Orientations. International Business Research. 7(1). 5 indexed citations
13.
Voss, Kevin E., Bashar S. Gammoh, & Xiang Fang. (2012). How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?. Psychology and Marketing. 29(12). 929–940. 18 indexed citations
14.
Gammoh, Bashar S., et al.. (2012). In good and bad times: the interpersonal nature of brand love in service relationships. Journal of Services Marketing. 26(6). 391–402. 87 indexed citations
15.
Gammoh, Bashar S., et al.. (2011). In Good and Bad Times: The Interpersonal Nature of Brand Love in Service Relationships. SSRN Electronic Journal. 60 indexed citations
16.
Gammoh, Bashar S. & Kevin E. Voss. (2011). Brand Alliance Research: In Search of a New Perspective and Directions forFuture Research. Journal of Marketing Development and Competitiveness. 5(3). 81–93. 15 indexed citations
17.
Koh, Anthony C., Bashar S. Gammoh, & Sam C. Okoroafo. (2011). The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore. International Journal of Marketing Studies. 3(3). 1 indexed citations
18.
Gammoh, Bashar S., Anthony C. Koh, & Sam C. Okoroafo. (2011). Consumer culture brand positioning strategies: an experimental investigation. Journal of Product & Brand Management. 20(1). 48–57. 49 indexed citations
19.
Gammoh, Bashar S., et al.. (2011). Consumer evaluation of continuous and discontinuous innovation. 26(1). 65–79. 5 indexed citations
20.
Gammoh, Bashar S., Kevin E. Voss, & Goutam Chakraborty. (2006). Consumer evaluation of brand alliance signals. Psychology and Marketing. 23(6). 465–486. 113 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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