Roger Marshall

3.3k total citations
70 papers, 2.5k citations indexed

About

Roger Marshall is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Roger Marshall has authored 70 papers receiving a total of 2.5k indexed citations (citations by other indexed papers that have themselves been cited), including 37 papers in Marketing, 23 papers in Organizational Behavior and Human Resource Management and 21 papers in Sociology and Political Science. Recurrent topics in Roger Marshall's work include Consumer Behavior in Brand Consumption and Identification (28 papers), Customer Service Quality and Loyalty (18 papers) and Digital Marketing and Social Media (11 papers). Roger Marshall is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (28 papers), Customer Service Quality and Loyalty (18 papers) and Digital Marketing and Social Media (11 papers). Roger Marshall collaborates with scholars based in New Zealand, Singapore and South Korea. Roger Marshall's co-authors include Piyush Sharma, Bharadhwaj Sivakumaran, Doan Nguyen, Tom DeWitt, Arch G. Woodside, Shih-Yun Hsu, Jungkeun Kim, Drew Franklin, Kenneth F. Hyde and Kevin Lane Keller and has published in prestigious journals such as Journal of Business Research, Tourism Management and Journal of the Academy of Marketing Science.

In The Last Decade

Roger Marshall

68 papers receiving 2.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Roger Marshall New Zealand 25 1.5k 1.1k 941 345 310 70 2.5k
Rajan Nataraajan United States 24 1.2k 0.8× 870 0.8× 736 0.8× 309 0.9× 233 0.8× 62 2.0k
Paurav Shukla United Kingdom 27 1.9k 1.3× 1.3k 1.2× 726 0.8× 293 0.8× 346 1.1× 73 2.7k
Stephen J. Newell United States 16 1.7k 1.1× 1.4k 1.3× 604 0.6× 366 1.1× 537 1.7× 36 2.7k
Harold F. Koenig United States 16 1.6k 1.1× 1.7k 1.5× 1.0k 1.1× 367 1.1× 330 1.1× 26 2.8k
Dwane H. Dean United States 16 1.8k 1.2× 1.2k 1.1× 777 0.8× 254 0.7× 549 1.8× 29 2.7k
Riza Casidy Australia 26 1.2k 0.8× 1.0k 0.9× 713 0.8× 251 0.7× 337 1.1× 67 2.1k
Maik Hammerschmidt Germany 20 927 0.6× 804 0.7× 765 0.8× 455 1.3× 282 0.9× 71 1.8k
Keith S. Coulter United States 19 1.0k 0.7× 700 0.6× 546 0.6× 294 0.9× 186 0.6× 41 1.8k
Yelena Tsarenko Australia 28 1.2k 0.8× 1.1k 1.0× 919 1.0× 455 1.3× 329 1.1× 63 2.6k
François A. Carrillat Canada 23 1.0k 0.7× 810 0.7× 748 0.8× 256 0.7× 528 1.7× 50 2.1k

Countries citing papers authored by Roger Marshall

Since Specialization
Citations

This map shows the geographic impact of Roger Marshall's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Roger Marshall with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Roger Marshall more than expected).

Fields of papers citing papers by Roger Marshall

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Roger Marshall. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Roger Marshall. The network helps show where Roger Marshall may publish in the future.

Co-authorship network of co-authors of Roger Marshall

This figure shows the co-authorship network connecting the top 25 collaborators of Roger Marshall. A scholar is included among the top collaborators of Roger Marshall based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Roger Marshall. Roger Marshall is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Kim, Jungkeun, Mark T. Spence, Harmen Oppewal, Jongwon Park, & Roger Marshall. (2022). What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects. Psychology and Marketing. 39(11). 2153–2170. 7 indexed citations
2.
Kim, Jungkeun, Jooyoung Park, Jaeseok Lee, et al.. (2021). COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. Journal of Travel Research. 61(4). 837–854. 54 indexed citations
3.
Kim, Jungkeun, et al.. (2020). The influence of preciseness of price information on the travel option choice. Tourism Management. 79. 104012–104012. 31 indexed citations
4.
Marshall, Roger, et al.. (2017). Engagement – Experiencing Magic in the C2c Online Auction. 1 indexed citations
5.
Marshall, Roger, et al.. (2014). Jaypatient-Induced Service Sabotage Behavior: The Issue of Self-Esteem of Hospital Nurses. Health Marketing Quarterly. 31(3). 213–230. 7 indexed citations
6.
Hyde, Kenneth F., et al.. (2012). Consumer Engagement Or Customer Engagement? Two Competing Views on a Phenomenon. ACR Asia-Pacific Advances. 5 indexed citations
7.
Sharma, Piyush, Bharadhwaj Sivakumaran, & Roger Marshall. (2011). Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale. Journal of International Consumer Marketing. 23(3-4). 229–245. 25 indexed citations
8.
Sharma, Piyush, Bharadhwaj Sivakumaran, & Roger Marshall. (2010). Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework. Journal of Marketing Management. 26(5-6). 473–494. 60 indexed citations
9.
DeWitt, Tom, Doan Nguyen, & Roger Marshall. (2009). Exploring Customer Loyalty Following Service Recovery: The Mediating Effects of Trust and Emotions. SSRN Electronic Journal. 19 indexed citations
10.
Sharma, Piyush, Bharadhwaj Sivakumaran, & Roger Marshall. (2009). Exploring Impulse Buying in Services Vs. Products – Towards a Common Conceptual Framework. eSpace (Curtin University). 3 indexed citations
11.
Marshall, Roger. (2009). Modeling DNA/RNA Strings Using Resistor--Capacitor (RC) Ladder Networks. The Computer Journal. 53(6). 644–660. 18 indexed citations
12.
Marshall, Roger, et al.. (2008). Relationship Glue: Customers and Marketers Co-Creating a Purchase Experience. Advances in consumer research. 35. 367–373. 48 indexed citations
13.
Marshall, Roger, et al.. (2007). Internet‐enabled youth and power in family decisions. Young Consumers Insight and Ideas for Responsible Marketers. 8(3). 177–183. 10 indexed citations
14.
Marshall, Roger, et al.. (2006). The Structural Effect of Indirect Comparative Advertisements on Consumer Attitude, When Moderated By Message Type and Number of Claims. ACR Asia-Pacific Advances. 2 indexed citations
15.
Sharma, Piyush, Bharadhwaj Sivakumaran, & Roger Marshall. (2005). Deliberate Self-Indulgence vs. Involuntary Loss of Self-Control: Exploring the Influence of Culture on Consumer Impulsiveness Trait. ACR European Advances. 5 indexed citations
16.
Marshall, Roger, et al.. (2002). Children=S Use of Consumer Heuristics. ACR North American Advances. 29(1). 108–113. 1 indexed citations
17.
Martin, Brett & Roger Marshall. (1999). The interaction of message framing and felt involvement in the context of cell phone commercials. European Journal of Marketing. 33(1/2). 206–218. 44 indexed citations
18.
Marshall, Roger & Christina Lee. (1998). A Cross-Cultural, Between-Gender Study of Extreme Response Style. ACR European Advances. 12 indexed citations
19.
Marshall, Roger, et al.. (1995). Toward the External Validity of the Information Integration Paradigm. ACR North American Advances. 2 indexed citations
20.
Marshall, Roger, Xu Dong, & Christina Kwai Choi Lee. (1994). The Development of Basic Values of a Sub-Culture: an Investigation of the Changing Levels of Individualism Exhibited By Chinese Immigrants to New Zealand. ACR Asia-Pacific Advances. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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