Keith B. Murray

3.5k total citations · 1 hit paper
22 papers, 2.6k citations indexed

About

Keith B. Murray is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Keith B. Murray has authored 22 papers receiving a total of 2.6k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. Recurrent topics in Keith B. Murray's work include Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Corporate Social Responsibility Reporting (3 papers). Keith B. Murray is often cited by papers focused on Customer Service Quality and Loyalty (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Corporate Social Responsibility Reporting (3 papers). Keith B. Murray collaborates with scholars based in United States, Latvia and Slovakia. Keith B. Murray's co-authors include John L. Schlacter, Christine Vogel, John R. Montanari, Frank G. Bingham, Srđan Zdravković, Michele Bloch, Robert G. Robinson, Stanton A. Glantz, M. K. Barry and David Jones and has published in prestigious journals such as Academy of Management Review, Journal of Marketing and Journal of Business Research.

In The Last Decade

Keith B. Murray

20 papers receiving 2.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Test of Services Marketing Theory: Consumer Information Acquisition Activities

1991 993 citations Keith B. Murray Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Keith B. Murray United States	11	1.6k	1.2k	1.2k	611	505	22	2.6k
Fred Selnes Norway	16	1.5k 1.0×	1.0k 0.8×	2.0k 1.7×	1.2k 1.9×	563 1.1×	24	3.3k
Eugene Sivadas United States	17	1.0k 0.7×	873 0.7×	1.2k 1.0×	798 1.3×	522 1.0×	31	2.7k
Stephen J. Newell United States	16	1.7k 1.1×	1.4k 1.2×	604 0.5×	537 0.9×	366 0.7×	36	2.7k
Ernest R. Cadotte United States	12	1.5k 0.9×	913 0.7×	2.1k 1.8×	638 1.0×	476 0.9×	26	3.2k
Robert A. Ping United States	14	987 0.6×	791 0.6×	1.4k 1.2×	737 1.2×	461 0.9×	17	2.6k
Gaston LeBlanc Canada	13	1.3k 0.8×	799 0.6×	1.7k 1.4×	863 1.4×	369 0.7×	17	2.6k
Manfred Bruhn Switzerland	16	1.3k 0.8×	1.2k 1.0×	799 0.7×	390 0.6×	375 0.7×	157	2.3k
Simon Knox United Kingdom	26	1.9k 1.2×	939 0.8×	1.6k 1.4×	1.2k 1.9×	374 0.7×	60	3.2k
Inger Roos Sweden	17	1.6k 1.0×	945 0.8×	1.9k 1.6×	404 0.7×	579 1.1×	30	2.7k
Stephen J. Arnold Canada	21	2.0k 1.3×	759 0.6×	989 0.8×	983 1.6×	322 0.6×	38	3.3k

Countries citing papers authored by Keith B. Murray

Since Specialization

Citations

This map shows the geographic impact of Keith B. Murray's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Keith B. Murray with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Keith B. Murray more than expected).

Fields of papers citing papers by Keith B. Murray

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Keith B. Murray. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Keith B. Murray. The network helps show where Keith B. Murray may publish in the future.

Co-authorship network of co-authors of Keith B. Murray

This figure shows the co-authorship network connecting the top 25 collaborators of Keith B. Murray. A scholar is included among the top collaborators of Keith B. Murray based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Keith B. Murray. Keith B. Murray is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Murray, Keith B.. (2018). Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies. Journal of Global Scholars of Marketing Science. 28(1). 42–51. 6 indexed citations

Murray, Keith B. & Srđan Zdravković. (2016). Does MTV really do a good job of evaluating professors? An empirical test of the internet site RateMyProfessors.com. Journal of Education for Business. 91(3). 138–147. 8 indexed citations

Bingham, Frank G., et al.. (2003). An Investigation of the Influence Acknowledgement Programs Have on Alumni Giving Behavior: Implications for Marketing Strategy. Journal of Marketing for HIGHER EDUCATION. 12(2). 1–14. 8 indexed citations

Bingham, Frank G., et al.. (2001). A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”. Journal of Marketing for HIGHER EDUCATION. 11(4). 19–27. 12 indexed citations

Bingham, Frank G., et al.. (2000). The Impact Discounts and the Price-Quality Effect Have on the Choice of an Institution of Higher Education. Journal of Marketing for HIGHER EDUCATION. 9(2). 1–17. 10 indexed citations

Bingham, Frank G., et al.. (1999). The Effect of Price in the College Selection Decision Process. Journal of Marketing Management. 9(3). 7 indexed citations

Murray, Keith B. & Christine Vogel. (1997). Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts. Journal of Business Research. 38(2). 141–159. 404 indexed citations

Jones, David & Keith B. Murray. (1996). State-trait communication apprehension dimensions and potential clients' responses to help offering ads. Psychology and Marketing. 13(1). 1–17. 1 indexed citations

Murray, Keith B. & John L. Schlacter. (1995). Using consumer perceptions to operationalize the service construct: Exploratory research in theory extension and validation. Psychology and Marketing. 12(6). 501–530. 2 indexed citations

10.

Murray, Keith B.. (1993). Marketing Parochial Schools: Does Marketing Theory Contribute to Effective Practice?. Journal of Research on Christian Education. 2(2). 265–283.

11.

Robinson, Robert G., et al.. (1992). Report of the Tobacco Policy Research Group on Marketing and Promotions Targeted at African Americans, Latinos, and Women. Tobacco Control. 1(Suppl 1). S24–S30. 32 indexed citations

12.

Murray, Keith B., et al.. (1992). Competing Under Regulatory Uncertainty: A U.S. Perspective on Advertising in the Emerging European Market. Journal of Macromarketing. 12(2). 38–54. 1 indexed citations

13.

Murray, Keith B., et al.. (1992). Problem-Solution and Consultative Selling Exercise: Simplifying Complex Buying and Selling Behavior. Marketing Education Review. 2(3). 28–38. 2 indexed citations

14.

Murray, Keith B.. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing. 55(1). 10–25. 460 indexed citations

15.

Murray, Keith B.. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Journal of Marketing. 55(1). 10–10. 993 indexed citations breakdown →

16.

Murray, Keith B. & John L. Schlacter. (1990). The impact of services versus goods on consumers’ assessment of perceived risk and variability. Journal of the Academy of Marketing Science. 18(1). 51–65. 495 indexed citations

17.

Murray, Keith B., et al.. (1989). Format Effects on and In-Ad Disclosure. ACR North American Advances. 1 indexed citations

18.

Murray, Keith B., et al.. (1989). Communication Effectiveness and Format Effects on In-Ad Disclosure of Health Warnings. Journal of Public Policy & Marketing. 8(1). 109–123. 23 indexed citations

19.

Murray, Keith B., et al.. (1986). Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory. Academy of Management Review. 11(4). 815–827. 115 indexed citations

20.

Murray, Keith B.. (1985). Risk perception and information source use for products differing in service properties. University Microfilms International eBooks. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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