Gil McWilliam

593 total citations
14 papers, 405 citations indexed

About

Gil McWilliam is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Gil McWilliam has authored 14 papers receiving a total of 405 indexed citations (citations by other indexed papers that have themselves been cited), including 7 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Strategy and Management. Recurrent topics in Gil McWilliam's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (3 papers). Gil McWilliam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (3 papers). Gil McWilliam collaborates with scholars based in United Kingdom. Gil McWilliam's co-authors include Leslie de Chernatony, Wendy Lomax, John Deighton, N. Craig Smith and Kathy Hammond and has published in prestigious journals such as Journal of Interactive Marketing, International Journal of Research in Marketing and European Management Journal.

In The Last Decade

Gil McWilliam

14 papers receiving 347 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gil McWilliam United Kingdom	10	308	157	95	83	30	14	405
José Luis Nueno Spain	4	414 1.3×	163 1.0×	131 1.4×	111 1.3×	28 0.9×	7	535
Neil Barnard United Kingdom	8	358 1.2×	158 1.0×	114 1.2×	41 0.5×	46 1.5×	10	463
T. S. Chan Canada	10	242 0.8×	139 0.9×	98 1.0×	78 0.9×	20 0.7×	18	391
Tom Blackett United States	7	217 0.7×	106 0.7×	75 0.8×	121 1.5×	16 0.5×	11	335
Shiva Nandan United States	4	263 0.9×	150 1.0×	82 0.9×	91 1.1×	27 0.9×	7	353
Susan M. Petroshius United States	7	252 0.8×	116 0.7×	79 0.8×	34 0.4×	13 0.4×	10	342
Kathleen M. Rassuli United States	8	202 0.7×	84 0.5×	81 0.9×	33 0.4×	38 1.3×	11	315
Paul Feldwick United States	5	280 0.9×	142 0.9×	112 1.2×	71 0.9×	19 0.6×	5	369
Eva Martínez Salinas Spain	8	423 1.4×	272 1.7×	164 1.7×	81 1.0×	36 1.2×	39	554
Chip E. Miller United States	11	282 0.9×	124 0.8×	93 1.0×	55 0.7×	36 1.2×	19	424

Countries citing papers authored by Gil McWilliam

Since Specialization

Citations

This map shows the geographic impact of Gil McWilliam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gil McWilliam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gil McWilliam more than expected).

Fields of papers citing papers by Gil McWilliam

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gil McWilliam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gil McWilliam. The network helps show where Gil McWilliam may publish in the future.

Co-authorship network of co-authors of Gil McWilliam

This figure shows the co-authorship network connecting the top 25 collaborators of Gil McWilliam. A scholar is included among the top collaborators of Gil McWilliam based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gil McWilliam. Gil McWilliam is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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14 of 14 papers shown

Lomax, Wendy & Gil McWilliam. (2010). Consumer Response to Line Extensions: Trial and Cannibalisation Effects. Journal of Marketing Management. 15 indexed citations

McWilliam, Gil & John Deighton. (2000). Article not available electronically. Journal of Interactive Marketing. 14(2). 74–84. 3 indexed citations

McWilliam, Gil, et al.. (1997). Using metaphors in new brand design. Journal of Marketing Management. 13(4). 265–284. 22 indexed citations

McWilliam, Gil, et al.. (1997). Going places in Webtown: A new way of thinking about advertising and the Web. Journal of Brand Management. 4(4). 261–270. 3 indexed citations

McWilliam, Gil. (1997). Low involvement brands: is the brand manager to blame?. Marketing Intelligence & Planning. 15(2). 60–70. 30 indexed citations

McWilliam, Gil. (1993). A tale of two gurus: Aaker and Kapferer on brands. International Journal of Research in Marketing. 10(1). 105–111. 4 indexed citations

McWilliam, Gil. (1993). The Effect of Brand Typology on Brand Extension Fit: Commercial and Academic Research Findings. ACR European Advances. 18 indexed citations

McWilliam, Gil. (1993). Strategic brand management: New approaches to creating and evaluating brand equity. International Journal of Research in Marketing. 10(1). 105–111. 98 indexed citations

McWilliam, Gil. (1993). Managing brand equity: Capitalizing on the value of a brand name. International Journal of Research in Marketing. 10(1). 105–105. 73 indexed citations

10.

Chernatony, Leslie de & Gil McWilliam. (1990). Appreciating Brands as Assets Through Using a Two-Dimensional Model. International Journal of Advertising. 9(2). 111–119. 50 indexed citations

11.

McWilliam, Gil & Leslie de Chernatony. (1989). Branding Terminology – The Real Debate. Marketing Intelligence & Planning. 7(7/8). 29–32. 13 indexed citations

12.

Chernatony, Leslie de & Gil McWilliam. (1989). The strategic implications of clarifying how marketers interpret “brands”. Journal of Marketing Management. 5(2). 153–171. 52 indexed citations

13.

Chernatony, Leslie de & Gil McWilliam. (1989). The Varying Nature of Brands as Assets. International Journal of Advertising. 8(4). 339–349. 23 indexed citations

14.

McWilliam, Gil & N. Craig Smith. (1986). Corporate promises and corporate performance. European Management Journal. 4(2). 121–127. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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