Gil McWilliam
- Marketing top 2%
- Sociology and Political Science top 10%
- Organizational Behavior and Human Resource Management top 10%
- Strategy and Management top 10%
- Tourism, Leisure and Hospitality Management top 5%
- Topics
- Consumer Behavior in Brand Consumption and Identification (7 papers)Digital Marketing and Social Media (4 papers)Marketing and Advertising Strategies (3 papers)
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Journal of Interactive MarketingInternational Journal of Research in MarketingEuropean Management Journal
- Partner nations
- United Kingdom
In The Last Decade
Gil McWilliam
14 papers receiving 347 citations
Peers
Comparison fields: 5 of 58
- Marketing 308
- Sociology and Political Science 157
- Organizational Behavior and Human Resource Management 95
- Strategy and Management 83
- Tourism, Leisure and Hospitality Management 30
Countries citing papers authored by Gil McWilliam
This map shows the geographic impact of Gil McWilliam's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gil McWilliam with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gil McWilliam more than expected).
Fields of papers citing papers by Gil McWilliam
This network shows the impact of papers produced by Gil McWilliam. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gil McWilliam. The network helps show where Gil McWilliam may publish in the future.
Co-authorship network of co-authors of Gil McWilliam
This figure shows the co-authorship network connecting the top 25 collaborators of Gil McWilliam. A scholar is included among the top collaborators of Gil McWilliam based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gil McWilliam. Gil McWilliam is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | Consumer Response to Line Extensions: Trial and Cannibalisation Effects | 15 |
| 2 | 3 | |
| 3 | 22 | |
| 4 | 3 | |
| 5 | 30 | |
| 6 | A tale of two gurus: Aaker and Kapferer on brands | 4 |
| 7 | The Effect of Brand Typology on Brand Extension Fit: Commercial and Academic Research Findings | 18 |
| 8 | 98 | |
| 9 | 73 | |
| 10 | 50 | |
| 11 | 13 | |
| 12 | 52 | |
| 13 | 23 | |
| 14 | 1 |
About Gil McWilliam
Gil McWilliam is a scholar working on Marketing, Tourism, Leisure and Hospitality Management and Strategy and Management, having authored 14 papers that have together received 405 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (4 papers) and Marketing and Advertising Strategies (3 papers). The work is most often cited by research in Marketing (308 citations), Tourism, Leisure and Hospitality Management (30 citations) and Organizational Behavior and Human Resource Management (95 citations). Gil McWilliam has collaborated with scholars based in United Kingdom. Frequent co-authors include Leslie de Chernatony, Wendy Lomax, John Deighton, N. Craig Smith and Kathy Hammond. Their work appears in journals such as Journal of Interactive Marketing, International Journal of Research in Marketing and European Management Journal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.