Robert East

4.5k total citations · 1 hit paper
65 papers, 3.2k citations indexed

About

Robert East is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Robert East has authored 65 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 24 papers in Sociology and Political Science and 16 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Robert East's work include Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (21 papers) and Digital Marketing and Social Media (20 papers). Robert East is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Consumer Market Behavior and Pricing (21 papers) and Digital Marketing and Social Media (20 papers). Robert East collaborates with scholars based in Australia, United Kingdom and New Zealand. Robert East's co-authors include Kathy Hammond, Wendy Lomax, Stavros Kalafatis, Michael Pollard, Markos Tsogas, Malcolm Wright, Patricia Harris, Mark Uncles, Jenni Romaniuk and Philip Gendall and has published in prestigious journals such as European Journal of Marketing, Psychology and Marketing and Long Range Planning.

In The Last Decade

Robert East

60 papers receiving 2.7k citations

Hit Papers

Green marketing and Ajzen’s theory of planned behaviour: ... 1999 2026 2008 2017 1999 250 500 750
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination
    1999 820 citations Robert East et al. profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Robert East Australia 24 2.2k 1.3k 974 486 405 65 3.2k
H. G. Parsa United States 26 1.6k 0.7× 862 0.7× 738 0.8× 370 0.8× 174 0.4× 84 2.6k
Arpita Khare India 31 2.3k 1.0× 1.1k 0.8× 617 0.6× 544 1.1× 795 2.0× 112 3.1k
Clifford J. Shultz United States 28 2.3k 1.1× 1.0k 0.8× 520 0.5× 305 0.6× 262 0.6× 112 4.1k
Stephen J. Newell United States 16 1.7k 0.8× 1.4k 1.1× 604 0.6× 164 0.3× 366 0.9× 36 2.7k
Edward Shiu United Kingdom 29 2.3k 1.1× 1.1k 0.8× 915 0.9× 522 1.1× 635 1.6× 60 3.8k
Randall L. Rose United States 25 3.3k 1.5× 2.4k 1.8× 705 0.7× 527 1.1× 374 0.9× 44 4.9k
Bruce I. Newman United States 16 2.7k 1.2× 1.9k 1.4× 1.4k 1.5× 255 0.5× 767 1.9× 36 4.5k
Minseong Kim United States 37 1.6k 0.7× 2.1k 1.6× 823 0.8× 733 1.5× 500 1.2× 132 4.2k
Vesna Žabkar Slovenia 26 2.0k 0.9× 2.1k 1.6× 1.2k 1.2× 415 0.9× 309 0.8× 64 3.8k
Klaus‐Peter Wiedmann Germany 33 3.3k 1.5× 1.9k 1.4× 996 1.0× 240 0.5× 362 0.9× 98 4.4k

Countries citing papers authored by Robert East

Since Specialization
Citations

This map shows the geographic impact of Robert East's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert East with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert East more than expected).

Fields of papers citing papers by Robert East

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Robert East. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert East. The network helps show where Robert East may publish in the future.

Co-authorship network of co-authors of Robert East

This figure shows the co-authorship network connecting the top 25 collaborators of Robert East. A scholar is included among the top collaborators of Robert East based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Robert East. Robert East is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
East, Robert & Malcolm Wright. (2024). Potential Predictors of Psychologically Based Stock Price Movements. Journal of risk and financial management. 17(8). 312–312.
2.
East, Robert & Lawrence Ang. (2020). Insight: The Key to Faster Progress in Science. Foundations of Science. 26(3). 503–514. 2 indexed citations
3.
East, Robert, et al.. (2017). The Impact of Word of Mouth on Intention to Purchase Currently Used and other Brands. International Journal of Market Research. 59(3). 321–334. 42 indexed citations
4.
East, Robert, Mark Uncles, Jenni Romaniuk, & Wendy Lomax. (2016). Measuring the Impact of Positive and Negative Word of Mouth: A Reappraisal. Australasian Marketing Journal (AMJ). 24(1). 54–58. 33 indexed citations
5.
East, Robert, Mark Uncles, Jenni Romaniuk, & Wendy Lomax. (2016). Improving agent-based models of diffusion. European Journal of Marketing. 50(3/4). 639–646. 3 indexed citations
6.
East, Robert, Mark Uncles, Jenni Romaniuk, & Chris Hand. (2013). Distortion in Retrospective Measures of Word of Mouth. International Journal of Market Research. 55(4). 477–486. 3 indexed citations
7.
East, Robert. (2012). The Effect of Advertising and Display: Assessing the Evidence. Medical Entomology and Zoology. 1 indexed citations
8.
Romaniuk, Jenni, Cathy Nguyen, & Robert East. (2011). The Accuracy of Self-Reported Probabilities of Giving Recommendations. International Journal of Market Research. 53(4). 507–521. 12 indexed citations
9.
East, Robert, et al.. (2008). Testing the market maven concept. Journal of Marketing Management. 24(3-4). 265–282. 53 indexed citations
10.
East, Robert, Philip Gendall, Kathy Hammond, & Wendy Lomax. (2005). Consumer Loyalty: Singular, Additive or Interactive?. Australasian Marketing Journal (AMJ). 13(2). 10–26. 97 indexed citations
11.
East, Robert, et al.. (2001). Customer Tenure, Recommendation and Switching. Research Repository (Kingston University London). 14. 46. 36 indexed citations
12.
East, Robert, Kathy Hammond, Patricia Harris, & Wendy Lomax. (2000). First-Store Loyalty and Retention. Journal of Marketing Management. 16(4). 307–325. 90 indexed citations
13.
East, Robert, et al.. (1999). The motivation to use the financial services of supermarkets. Research Repository (Kingston University London). 1 indexed citations
14.
East, Robert, Patricia Harris, & Wendy Lomax. (1998). Customer Defection From Supermarkets. ACR North American Advances. 11 indexed citations
15.
East, Robert, et al.. (1998). The future of retail loyalty schemes. Research Repository (Kingston University London). 5 indexed citations
16.
East, Robert, et al.. (1997). The anatomy of conquest: Tesco versus Sainsbury. Journal of Brand Management. 5(1). 53–60. 8 indexed citations
17.
East, Robert, et al.. (1995). Correlates of first‐brand loyalty. Journal of Marketing Management. 11(5). 487–497. 47 indexed citations
18.
East, Robert. (1990). Antelopes : global survey and regional action plans. Biodiversity Heritage Library (Smithsonian Institution). 48 indexed citations
19.
East, Robert. (1990). Changing consumer behaviour. Medical Entomology and Zoology. 27 indexed citations
20.
East, Robert. (1984). Methods of Pre-testing Advertising. International Journal of Advertising. 3(4). 347–360. 3 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by H. G. Parsa Breakdown of academic impact, for papers by Arpita Khare Breakdown of academic impact, for papers by Clifford J. Shultz Breakdown of academic impact, for papers by Stephen J. Newell Breakdown of academic impact, for papers by Edward Shiu Breakdown of academic impact, for papers by Randall L. Rose Breakdown of academic impact, for papers by Bruce I. Newman Breakdown of academic impact, for papers by Minseong Kim Breakdown of academic impact, for papers by Vesna Žabkar Breakdown of academic impact, for papers by Klaus‐Peter Wiedmann
Rankless by CCL
2026