G. J. Goodhardt

3.1k total citations
39 papers, 2.2k citations indexed

About

G. J. Goodhardt is a scholar working on Marketing, Management Science and Operations Research and Management Information Systems. According to data from OpenAlex, G. J. Goodhardt has authored 39 papers receiving a total of 2.2k indexed citations (citations by other indexed papers that have themselves been cited), including 22 papers in Marketing, 11 papers in Management Science and Operations Research and 3 papers in Management Information Systems. Recurrent topics in G. J. Goodhardt's work include Consumer Market Behavior and Pricing (17 papers), Innovation Diffusion and Forecasting (11 papers) and Consumer Retail Behavior Studies (7 papers). G. J. Goodhardt is often cited by papers focused on Consumer Market Behavior and Pricing (17 papers), Innovation Diffusion and Forecasting (11 papers) and Consumer Retail Behavior Studies (7 papers). G. J. Goodhardt collaborates with scholars based in United Kingdom, Australia and United States. G. J. Goodhardt's co-authors include A. S. C. Ehrenberg, T. P. Barwise, Christopher Chatfield, Mark Uncles, A. S. C. Ehrenberg, Mike Collins, Byron Sharp, Malcolm Wright, Kathy Hammond and Jaywant Singh and has published in prestigious journals such as Nature, Journal of the American Statistical Association and Journal of Marketing.

In The Last Decade

G. J. Goodhardt

39 papers receiving 1.9k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
G. J. Goodhardt United Kingdom	22	1.6k	505	443	409	373	39	2.2k
James H. Myers United States	20	634 0.4×	451 0.9×	366 0.8×	235 0.6×	218 0.6×	45	1.7k
Prakash Nedungadi United States	11	1.3k 0.9×	641 1.3×	539 1.2×	357 0.9×	211 0.6×	16	2.4k
Edgar A. Pessemier United States	20	1.6k 1.0×	547 1.1×	540 1.2×	577 1.4×	331 0.9×	51	2.6k
Joel E. Urbany United States	24	2.1k 1.4×	527 1.0×	485 1.1×	581 1.4×	320 0.9×	48	2.7k
Henry Assael United States	20	1.2k 0.8×	990 2.0×	602 1.4×	184 0.4×	117 0.3×	47	2.2k
Frenkel Ter Hofstede United States	16	1.6k 1.1×	866 1.7×	722 1.6×	297 0.7×	292 0.8×	31	2.8k
V. Parker Lessig United States	15	1.1k 0.7×	737 1.5×	478 1.1×	245 0.6×	95 0.3×	26	2.0k
Alvin J. Silk United States	22	1.0k 0.7×	324 0.6×	375 0.8×	522 1.3×	361 1.0×	74	1.9k
Douglas J. Tigert United States	19	1.2k 0.8×	353 0.7×	439 1.0×	309 0.8×	163 0.4×	31	1.8k
Stewart W. Bither United States	10	1.4k 0.9×	798 1.6×	760 1.7×	246 0.6×	118 0.3×	15	2.2k

Countries citing papers authored by G. J. Goodhardt

Since Specialization

Citations

This map shows the geographic impact of G. J. Goodhardt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by G. J. Goodhardt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites G. J. Goodhardt more than expected).

Fields of papers citing papers by G. J. Goodhardt

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by G. J. Goodhardt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by G. J. Goodhardt. The network helps show where G. J. Goodhardt may publish in the future.

Co-authorship network of co-authors of G. J. Goodhardt

This figure shows the co-authorship network connecting the top 25 collaborators of G. J. Goodhardt. A scholar is included among the top collaborators of G. J. Goodhardt based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with G. J. Goodhardt. G. J. Goodhardt is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Goodhardt, G. J., et al.. (2012). The Ehrenberg Legacy. Journal of Advertising Research. 52(2). 198–202. 3 indexed citations

Singh, Jaywant, A. S. C. Ehrenberg, & G. J. Goodhardt. (2004). Loyalty to Product Variants – A Pilot. Journal of Customer Behaviour. 3(2). 123–132. 12 indexed citations

Sharp, Byron, Malcolm Wright, & G. J. Goodhardt. (2002). Purchase Loyalty is Polarised into Either Repertoire or Subscription Patterns. Australasian Marketing Journal (AMJ). 10(3). 7–20. 121 indexed citations

Ehrenberg, A. S. C. & G. J. Goodhardt. (2000). New Brands: Near-Instant Loyalty. Journal of Marketing Management. 16(6). 607–617. 54 indexed citations

Bennett, Dag, A. S. C. Ehrenberg, & G. J. Goodhardt. (2000). Two Purchase Analysis of Brand Loyalty among Petrol Buyers. 8 indexed citations

Ehrenberg, A. S. C., G. J. Goodhardt, & T. P. Barwise. (1990). Double Jeopardy Revisited. Journal of Marketing. 54(3). 82–91. 431 indexed citations

Ehrenberg, A. S. C., G. J. Goodhardt, & T. P. Barwise. (1990). Double Jeopardy Revisited. Journal of Marketing. 54(3). 82–82. 166 indexed citations

Goodhardt, G. J., A. S. C. Ehrenberg, & Christopher Chatfield. (1984). The Dirichlet: A Comprehensive Model of Buying Behaviour. Journal of the Royal Statistical Society Series A (General). 147(5). 621–621. 13 indexed citations

Ehrenberg, A. S. C. & G. J. Goodhardt. (1976). Factor analysis : limitations and alternatives. Marketing Science Institute eBooks. 23 indexed citations

10.

Ehrenberg, A. S. C. & G. J. Goodhardt. (1976). Decision models and descriptive models in marketing. Medical Entomology and Zoology. 7 indexed citations

11.

Ehrenberg, A. S. C. & G. J. Goodhardt. (1970). A Model of Multi-Brand Buying. Journal of Marketing Research. 7(1). 77–77. 25 indexed citations

12.

Chatfield, Christopher & G. J. Goodhardt. (1970). The Beta-Binomial Model for Consumer Purchasing Behaviour. Journal of the Royal Statistical Society Series C (Applied Statistics). 19(3). 240–240. 63 indexed citations

13.

Goodhardt, G. J. & A. S. C. Ehrenberg. (1969). Duplication of Television Viewing between and within Channels. Journal of Marketing Research. 6(2). 169–169. 18 indexed citations

14.

Goodhardt, G. J. & A. S. C. Ehrenberg. (1969). Duplication of Television Viewing between and within Channels. Journal of Marketing Research. 6(2). 169–178. 60 indexed citations

15.

Ehrenberg, A. S. C. & G. J. Goodhardt. (1968). Repeat buying of a new brand – a 10‐point case history. European Journal of Marketing. 2(3). 200–205. 4 indexed citations

16.

Ehrenberg, A & G. J. Goodhardt. (1968). A Comparison of American and British Repeat-Buying Habits. Journal of Marketing Research. 5(1). 29–29. 2 indexed citations

17.

Ehrenberg, A. S. C. & G. J. Goodhardt. (1968). Incidence of Brand-Switching. Nature. 220(5164). 304–304. 11 indexed citations

18.

Goodhardt, G. J. & A. S. C. Ehrenberg. (1967). Conditional Trend Analysis: A Breakdown by Initial Purchasing Level. Journal of Marketing Research. 4(2). 155–161. 58 indexed citations

19.

Goodhardt, G. J.. (1966). Constant in Duplicated Television Viewing. Nature. 212(5070). 1616–1616. 32 indexed citations

20.

Chatfield, Christopher, A. S. C. Ehrenberg, & G. J. Goodhardt. (1966). Progress on a Simplified Model of Stationary Purchasing Behaviour. Journal of the Royal Statistical Society Series A (General). 129(3). 317–317. 67 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact