G. J. Goodhardt
- Marketing top 0.5%
- Consumer Market Behavior and Pricing 17
- Consumer Retail Behavior Studies 7
- Consumer Behavior in Brand Consumption and Identification 6
- Consumer Packaging Perceptions and Trends 1
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- Innovation Diffusion and Forecasting 11
- Communication top 5%
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- Supply Chain and Inventory Management 2
- Big Data and Business Intelligence 1
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- Merger and Competition Analysis 2
- Co-authors
- A. S. C. EhrenbergT. P. BarwiseChristopher ChatfieldMark UnclesMike CollinsByron SharpMalcolm WrightKathy Hammond
- Cited by
- MarketingTourism, Leisure and Hospitality ManagementOrganizational Behavior and Human Resource Management
- Journals
- Nature (3 papers)Journal of the American Statistical Association (2 papers)Journal of Marketing (2 papers)
- Partner nations
- United KingdomAustraliaUnited States
In The Last Decade
G. J. Goodhardt
39 papers receiving 1.9k citations
Peers
Comparison fields: 5 of 101
- Marketing 1.6k
- Tourism, Leisure and Hospitality Management 160
- Organizational Behavior and Human Resource Management 443
- Management Science and Operations Research 373
- Communication 145
Countries citing papers authored by G. J. Goodhardt
This map shows the geographic impact of G. J. Goodhardt's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by G. J. Goodhardt with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites G. J. Goodhardt more than expected).
Fields of papers citing papers by G. J. Goodhardt
This network shows the impact of papers produced by G. J. Goodhardt. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by G. J. Goodhardt. The network helps show where G. J. Goodhardt may publish in the future.
Co-authorship network
The 13 scholars most cited alongside G. J. Goodhardt, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2012 | 3 | |
| 2 | 2004 | 12 | |
| 3 | 2002 | 121 | |
| 4 | 2000 | 54 | |
| 5 | Two Purchase Analysis of Brand Loyalty among Petrol Buyers | 2000 | 8 |
| 6 | 1990 | 431 | |
| 7 | 1990 | 166 | |
| 8 | 1984 | 13 | |
| 9 | Factor analysis : limitations and alternatives | 1976 | 23 |
| 10 | Decision models and descriptive models in marketing | 1976 | 7 |
| 11 | 1970 | 25 | |
| 12 | 1970 | 63 | |
| 13 | 1969 | 18 | |
| 14 | 1969 | 60 | |
| 15 | 1968 | 4 | |
| 16 | 1968 | 2 | |
| 17 | 1968 | 11 | |
| 18 | 1967 | 58 | |
| 19 | 1966 | 32 | |
| 20 | 1966 | 67 |
About G. J. Goodhardt
G. J. Goodhardt is a scholar working on Marketing, Management Science and Operations Research and Tourism, Leisure and Hospitality Management, having authored 39 papers that have together received 2.2k indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (17 papers), Innovation Diffusion and Forecasting (11 papers), Consumer Retail Behavior Studies (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers), Supply Chain and Inventory Management (2 papers), Merger and Competition Analysis (2 papers), Big Data and Business Intelligence (1 paper) and Consumer Packaging Perceptions and Trends (1 paper). The work is most often cited by research in Marketing (1.6k citations), Tourism, Leisure and Hospitality Management (160 citations) and Organizational Behavior and Human Resource Management (443 citations). G. J. Goodhardt has collaborated with scholars based in United Kingdom, Australia and United States. Frequent co-authors include A. S. C. Ehrenberg, T. P. Barwise, Christopher Chatfield, Mark Uncles, A. S. C. Ehrenberg, Mike Collins, Byron Sharp, Malcolm Wright, Kathy Hammond and Jaywant Singh. Their work appears in journals such as Nature, Journal of the American Statistical Association and Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.