Srinivasan Swaminathan

21 papers and 413 indexed citations i.

About

Srinivasan Swaminathan is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Srinivasan Swaminathan has authored 21 papers receiving a total of 413 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 10 papers in Sociology and Political Science and 10 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Srinivasan Swaminathan’s work include Customer Service Quality and Loyalty (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Srinivasan Swaminathan is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Digital Marketing and Social Media (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Srinivasan Swaminathan collaborates with scholars based in United States and Bangladesh. Srinivasan Swaminathan's co-authors include Rolph E. Anderson, Kapil Bawa, Frederick Hong‐kit Yim, V. Kumar, Junhee Kim, Kent B. Monroe, Robert J. Kent, Rajneesh Suri, V. K. Narayanan and Yi Yang and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and European Journal of Marketing.

In The Last Decade

Co-authorship network of co-authors of Srinivasan Swaminathan i

Fields of papers citing papers by Srinivasan Swaminathan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Srinivasan Swaminathan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Srinivasan Swaminathan. The network helps show where Srinivasan Swaminathan may publish in the future.

Countries citing papers authored by Srinivasan Swaminathan

Since Specialization
Citations

This map shows the geographic impact of Srinivasan Swaminathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Srinivasan Swaminathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Srinivasan Swaminathan more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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