Bikramjit Rishi

643 total citations
48 papers, 423 citations indexed

About

Bikramjit Rishi is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Bikramjit Rishi has authored 48 papers receiving a total of 423 indexed citations (citations by other indexed papers that have themselves been cited), including 26 papers in Marketing, 23 papers in Sociology and Political Science and 9 papers in Information Systems and Management. Recurrent topics in Bikramjit Rishi's work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (12 papers). Bikramjit Rishi is often cited by papers focused on Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Consumer Retail Behavior Studies (12 papers). Bikramjit Rishi collaborates with scholars based in India, Australia and United Arab Emirates. Bikramjit Rishi's co-authors include Amit Shankar, Ritesh Pandey, Sandip Mukhopadhyay, Atul Shiva, M. R. Anusree, Juhi Gahlot Sarkar, S. Sreejesh, Abhigyan Sarkar, Bijay Prasad Kushwaha and Tapas Chatterjee and has published in prestigious journals such as Management Decision, Journal of Consumer Marketing and Journal of Brand Management.

In The Last Decade

Bikramjit Rishi

43 papers receiving 410 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Bikramjit Rishi India	9	249	199	182	81	46	48	423
Subhro Sarkar India	10	313 1.3×	243 1.2×	321 1.8×	127 1.6×	41 0.9×	14	519
Yung‐Shen Yen Taiwan	10	240 1.0×	215 1.1×	211 1.2×	125 1.5×	31 0.7×	24	437
Toulany Thavisay South Korea	4	333 1.3×	257 1.3×	275 1.5×	68 0.8×	46 1.0×	4	488
Mohammad Hamdi Al Khasawneh Jordan	13	257 1.0×	134 0.7×	205 1.1×	65 0.8×	40 0.9×	52	450
Shibashish Chakraborty India	15	207 0.8×	190 1.0×	196 1.1×	94 1.2×	43 0.9×	25	464
Sélima Ben Mrad United States	10	194 0.8×	134 0.7×	128 0.7×	80 1.0×	31 0.7×	20	325
Zhengzhi Guan China	8	415 1.7×	248 1.2×	270 1.5×	115 1.4×	69 1.5×	15	549
Choi‐Meng Leong Malaysia	10	197 0.8×	117 0.6×	143 0.8×	71 0.9×	31 0.7×	34	395
Xiuyuan Gong China	10	330 1.3×	334 1.7×	270 1.5×	81 1.0×	35 0.8×	15	573
Mona Jami Pour Iran	13	206 0.8×	116 0.6×	146 0.8×	91 1.1×	50 1.1×	44	424

Countries citing papers authored by Bikramjit Rishi

Since Specialization

Citations

This map shows the geographic impact of Bikramjit Rishi's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bikramjit Rishi with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bikramjit Rishi more than expected).

Fields of papers citing papers by Bikramjit Rishi

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Bikramjit Rishi. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bikramjit Rishi. The network helps show where Bikramjit Rishi may publish in the future.

Co-authorship network of co-authors of Bikramjit Rishi

This figure shows the co-authorship network connecting the top 25 collaborators of Bikramjit Rishi. A scholar is included among the top collaborators of Bikramjit Rishi based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Bikramjit Rishi. Bikramjit Rishi is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Rishi, Bikramjit, et al.. (2025). Designing an artificial intelligence-enabled large language model for financial decisions. Management Decision. 63(12). 4135–4153. 2 indexed citations

Srivastava, Shalini, et al.. (2025). Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships. Young Consumers Insight and Ideas for Responsible Marketers. 26(2). 314–331.

Bandyopadhyay, Subir & Bikramjit Rishi. (2025). Contemporary Issues in Social Media Marketing.

Rishi, Bikramjit, et al.. (2024). From Trait to Choice: How Regulatory Focus Shapes Store Promotion Usage. Journal of Promotion Management. 30(5). 842–873.

Rishi, Bikramjit, et al.. (2024). Attitude towards surrogate advertising on social media platforms. Marketing Intelligence & Planning. 43(4). 821–839.

Rishi, Bikramjit, et al.. (2024). Netflix India: The Battle of Trials and Expectations. RePEc: Research Papers in Economics. 28(4). 211–227.

Rishi, Bikramjit, et al.. (2024). Consumer willingness to buy and pay for dog-human companionship: a combination of SEM and NCA approaches. Asia Pacific Journal of Marketing and Logistics. 36(12). 3533–3552. 2 indexed citations

Shiva, Atul, Bijay Prasad Kushwaha, & Bikramjit Rishi. (2023). A model validation of robo-advisers for stock investment. Borsa Istanbul Review. 23(6). 1458–1473. 13 indexed citations

Dash, Ganesh, et al.. (2023). Digitization, Marketing 4.0, and Repurchase Intention in E-Tail. Journal of Global Information Management. 31(1). 1–24. 12 indexed citations

10.

Rishi, Bikramjit, et al.. (2023). The impact of regulatory focus on store promotions: The role of shopping enjoyment. Journal of Marketing Communications. 31(2). 151–177. 1 indexed citations

11.

Shiva, Atul, Nilesh Arora, & Bikramjit Rishi. (2022). Do celebrity endorsements influence stock investment intentions?. Marketing Intelligence & Planning. 40(6). 804–819. 10 indexed citations

12.

Rishi, Bikramjit, et al.. (2022). Examining the dynamics leading towards credit card usage attitude: an empirical investigation using importance performance map analysis. Journal of Financial Services Marketing. 29(1). 79–96. 5 indexed citations

13.

Rishi, Bikramjit, et al.. (2021). A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era. 187–212. 5 indexed citations

14.

Rishi, Bikramjit, et al.. (2021). Social marketing applications in public policy programs: key learnings and applications. Social Responsibility Journal. 17(6). 741–755. 2 indexed citations

15.

Chatterjee, Tapas & Bikramjit Rishi. (2020). Determining Factors of Length of Stay of Indian Domestic Tourists. 18(1). 29–42. 2 indexed citations

16.

Tak, Preeti, et al.. (2018). Social Comparison of Luxury Fashion Brands: Impact of Ostentation and Media Habits. SSRN Electronic Journal. 5 indexed citations

17.

Rishi, Bikramjit, et al.. (2017). Determinants of online purchase intention: a study of Emirati consumers. 2(3). 200–200. 11 indexed citations

18.

Rishi, Bikramjit. (2015). Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control. 4 indexed citations

19.

Rishi, Bikramjit, et al.. (2013). Determinants of supermarket shopping behaviour in an emerging market. Journal of Business & Retail Management Research. 7(1). 4 indexed citations

20.

Rishi, Bikramjit, et al.. (2013). Multiattribute Attitude Measurement of Incredible India Campaign. European Journal of Business and Management. 5(19). 106–112. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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