Jonathan Liu

1.8k citations
36 papers · 1.4k · 3 hit papers · h-index 11

Impact in

  • Accounting top 2%
    • Islamic Finance and Banking Studies
  • Marketing top 2%
    • Consumer Behavior in Brand Consumption and Identification
    • Environmental Sustainability in Business

Papers in

Jonathan Liu

31 papers receiving 1.3k citations

Jonathan Liu's Hit Papers

Digital transformation: A multidisciplinary perspective and future research agenda 2024 · 73 citations
730+5+10Years since publication100200300400

Peers

Jonathan Liu
Comparison fields: 5 of 75
  • Accounting 556
  • Marketing 294
  • Sociology and Political Science 1.1k
  • Geography, Planning and Development 61
  • Strategy and Management 147
Replace Suddin Lada with:
Suddin Lada Malaysia
Hayat Muhammad Awan Pakistan
Zainul Arifin Indonesia
Salman Yousaf China
Hermawan Kartajaya United States
Paul Hewer United Kingdom
Hyewon Youn United States
John Nadeau Canada
Irwansyah Irwansyah Indonesia
Shaheen Mansori Malaysia
Jonathan Liu relative to Suddin Lada Malaysia Suddin Lada's profile →
Citations per field
00.5×4.1×
Suddin Lada · 1×
Citations per year

Countries citing papers authored by Jonathan Liu

Since Specialization
Citations

This map shows the geographic impact of Jonathan Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonathan Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonathan Liu more than expected).

Fields of papers citing papers by Jonathan Liu

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonathan Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonathan Liu. The network helps show where Jonathan Liu may publish in the future.

Co-authors

The 25 scholars most cited alongside Jonathan Liu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Jonathan Liu Line = papers co-authored together Jonathan Liu links everyone, so they are left out of the graph.

All Works

20 of 20 papers shown

Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.

#Work
1
Shaping the Halal into a brand?
Hit paper breakdown →
2010420
2
The challenges of Islamic branding: navigating emotions and halal
Hit paper breakdown →
2011416
3 2013179
4
Digital transformation: A multidisciplinary perspective and future research agenda
Hit paper breakdown →
202473
5 200453
6 201841
7 200833
8 199931
9 199718
10 199812
11 199811
12 20239
13 20008
14 20117
15 20127
16 20227
17
Environmental issues in China
20047
18
The Pinocchio Effect’ – when managing the Brand Creation process, across cultures
20097
19
Formal strategic planning, operating environment, size, sector and performance
20086
20 20016

About Jonathan Liu

Jonathan Liu is a scholar working on Strategy and Management, Accounting, Marketing, Sociology and Political Science and Economics and Econometrics, having authored 36 papers that have together received 1.4k indexed citations. Recurring topics across this work include Islamic Finance and Banking Studies (4 papers), Halal products and consumer behavior (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Environmental Sustainability in Business (3 papers), Accounting and Organizational Management (3 papers), Customer Service Quality and Loyalty (2 papers), Intellectual Capital and Performance Analysis (2 papers) and Corporate Finance and Governance (2 papers). The work is most often cited by research in Accounting (556 citations), Marketing (294 citations), Sociology and Political Science (1.1k citations), Geography, Planning and Development (61 citations) and Strategy and Management (147 citations). Jonathan Liu has collaborated with scholars based in United Kingdom, Hungary and United States. Frequent co-authors include Jonathan A.J. Wilson, Abby Ghobadian, Nicholas O’Regan, Gary J. Bamossy, Özlem Sandıkçı, Russell W. Belk, Linda M. Scott, Hermawan Kartajaya, Rana Sobh and Howard Viney. Their work appears in journals such as Management Decision, International Journal of Consumer Studies, Managerial Auditing Journal, Journal of Small Business Management and British Journal of Management.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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