Jonathan Liu

1.8k total citations · 3 hit papers
36 papers, 1.4k citations indexed

About

Jonathan Liu is a scholar working on Strategy and Management, Accounting and Marketing. According to data from OpenAlex, Jonathan Liu has authored 36 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Strategy and Management, 9 papers in Accounting and 8 papers in Marketing. Recurrent topics in Jonathan Liu's work include Islamic Finance and Banking Studies (4 papers), Halal products and consumer behavior (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Jonathan Liu is often cited by papers focused on Islamic Finance and Banking Studies (4 papers), Halal products and consumer behavior (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Jonathan Liu collaborates with scholars based in United Kingdom, Hungary and United States. Jonathan Liu's co-authors include Jonathan A.J. Wilson, Abby Ghobadian, Nicholas O’Regan, Hermawan Kartajaya, Linda M. Scott, Özlem Sandıkçı, Rana Sobh, Russell W. Belk, Gary J. Bamossy and Howard Viney and has published in prestigious journals such as Information & Management, Journal of Small Business Management and British Journal of Management.

In The Last Decade

Jonathan Liu

31 papers receiving 1.3k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Shaping the Halal into a brand?

2010 420 citations Jonathan A.J. Wilson, Jonathan Liu Journal of Islamic marketing profile →
The challenges of Islamic branding: navigating emotions and halal

2011 416 citations Jonathan A.J. Wilson, Jonathan Liu Journal of Islamic marketing profile →
Digital transformation: A multidisciplinary perspective and future research agenda

2024 73 citations Justin Paul, Akiko Ueno et al. International Journal of Consumer Studies profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Jonathan Liu United Kingdom	11	1.1k	556	294	147	145	36	1.4k
Suddin Lada Malaysia	13	651 0.6×	299 0.5×	182 0.6×	61 0.4×	101 0.7×	52	997
Hayat Muhammad Awan Pakistan	16	659 0.6×	407 0.7×	365 1.2×	177 1.2×	62 0.4×	36	1.3k
Salman Yousaf China	18	568 0.5×	108 0.2×	297 1.0×	72 0.5×	74 0.5×	53	935
Hyewon Youn United States	16	432 0.4×	147 0.3×	558 1.9×	264 1.8×	242 1.7×	40	1.1k
Zainul Arifin Indonesia	18	476 0.4×	303 0.5×	179 0.6×	106 0.7×	16 0.1×	176	1.6k
Paul Hewer United Kingdom	17	522 0.5×	112 0.2×	530 1.8×	187 1.3×	105 0.7×	54	1.3k
Hermawan Kartajaya Philippines	12	419 0.4×	120 0.2×	316 1.1×	89 0.6×	27 0.2×	60	814
Shaheen Mansori Malaysia	17	372 0.4×	180 0.3×	384 1.3×	124 0.8×	18 0.1×	59	1.1k
Irwansyah Irwansyah Indonesia	16	572 0.5×	81 0.1×	110 0.4×	75 0.5×	17 0.1×	418	1.5k
Yusniza Kamarulzaman Malaysia	15	464 0.4×	92 0.2×	272 0.9×	78 0.5×	35 0.2×	47	863

Countries citing papers authored by Jonathan Liu

Since Specialization

Citations

This map shows the geographic impact of Jonathan Liu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jonathan Liu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jonathan Liu more than expected).

Fields of papers citing papers by Jonathan Liu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jonathan Liu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jonathan Liu. The network helps show where Jonathan Liu may publish in the future.

Co-authorship network of co-authors of Jonathan Liu

This figure shows the co-authorship network connecting the top 25 collaborators of Jonathan Liu. A scholar is included among the top collaborators of Jonathan Liu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jonathan Liu. Jonathan Liu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Liu, Jonathan, et al.. (2025). Pricing for Strategic Managers.

Paul, Justin, Akiko Ueno, Charles Dennis, et al.. (2024). Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48(2). 73 indexed citations breakdown →

Liu, Jonathan, et al.. (2024). The influence of stakeholder theory and Islamic faith on employee perception of CSR. Journal of Islamic marketing. 16(1). 306–325. 2 indexed citations

Ghobadian, Abby, Philip James, Jonathan Liu, & Howard Viney. (2014). A spatial approach to mapping corporate environmental behaviour. International Journal of Environment and Pollution. 1 indexed citations

Stainer, Alan, Abby Ghobadian, Jonathan Liu, & Lorice Stainer. (2014). Strategic investment appraisal for advanced manufacturing technology. International Journal of Materials and Product Technology. 2 indexed citations

Wilson, Jonathan A.J. & Jonathan Liu. (2012). Surrogate brands the pull to adopt an 'other' nation, via sports merchandise. International Journal of Sport Management and Marketing. 11(3/4). 172–172. 7 indexed citations

Sun, Xiao, et al.. (2011). Evaluating management training and development in a cross‐cultural context. Worcester Research and Publications (University of Worcester). 2(2). 136–158. 3 indexed citations

Malik, Ali, Jonathan Liu, & Orthodoxia Kyriacou. (2011). Creative accounting practice and business performance: evidence from Pakistan. International Journal of Business Performance Management. 12(3). 228–228. 2 indexed citations

Liu, Jonathan & Jonathan A.J. Wilson. (2011). The Impact of Culture and Religion on Leadership and Management Training:. Jurnal Pengurusan. 33. 29–36. 7 indexed citations

10.

Wilson, Jonathan A.J. & Jonathan Liu. (2011). The challenges of Islamic branding: navigating emotions and halal. Journal of Islamic marketing. 2(1). 28–42. 416 indexed citations breakdown →

11.

Wilson, Jonathan A.J. & Jonathan Liu. (2010). Shaping the Halal into a brand?. Journal of Islamic marketing. 1(2). 107–123. 420 indexed citations breakdown →

12.

Ghobadian, Abby, Nicholas O’Regan, Howard Thomas, & Jonathan Liu. (2008). Formal strategic planning, operating environment, size, sector and performance. WestminsterResearch (University of Westminster). 6 indexed citations

13.

Ghobadian, Abby, Nicholas O’Regan, Howard Thomas, & Jonathan Liu. (2008). Formal Strategic Planning, Operating Environment, Size, Sector and Performance: Evidence from the UK's Manufacturing SMEs. Journal of General Management. 34(2). 1–20. 33 indexed citations

14.

Mole, Kevin, Abby Ghobadian, Nicholas O’Regan, & Jonathan Liu. (2004). The Use and Deployment of Soft Process Technologies within UK Manufacturing SMEs: An Empirical Assessment Using Logit Models. Journal of Small Business Management. 42(3). 303–324. 53 indexed citations

15.

Ghobadian, Abby, Hong Seng Woo, David Gallear, Howard Viney, & Jonathan Liu. (2001). Benchmarking: concept and practice with particular reference to the finance function. Open Research Online (The Open University). 1 indexed citations

16.

Liu, Jonathan, et al.. (2001). Segmenting the Hungarian automobile market brand using perceptual and value mapping. Journal of Targeting Measurement and Analysis for Marketing. 9(3). 241–253. 6 indexed citations

17.

James, Philip, Abby Ghobadian, Howard Viney, & Jonathan Liu. (1999). Addressing the divergence between environmental strategy formulation and implementation. Management Decision. 37(4). 338–348. 31 indexed citations

18.

Liu, Jonathan, et al.. (1998). When is an asset not an asset?. Management Decision. 36(5). 346–349. 11 indexed citations

19.

Ghobadian, Abby, Philip James, Jonathan Liu, & Howard Viney. (1998). Evaluating the Applicability of the Miles and Snow Typology in a Regulated Public Utility Environment. British Journal of Management. 9(s1). 71–83. 12 indexed citations

20.

Liu, Jonathan, et al.. (1996). International Market Research: A Financial Perspective. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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