Wenting Feng
- Marketing top 2%
- Sociology and Political Science top 5%
- Strategy and Management top 5%
- Information Systems and Management top 5%
- Social Psychology
- Co-authors
- Rungting TuMorgan X. YangMoxi SongKevin J. ZengPei-Shan HsiehIrina Y. YuZhimin ZhouYizhuo Liu
- Topics
- Digital Marketing and Social Media (17 papers)Consumer Behavior in Brand Consumption and Identification (17 papers)Technology Adoption and User Behaviour (7 papers)
In The Last Decade
Wenting Feng
33 papers receiving 696 citations
Peers
Comparison fields: 5 of 60
- Marketing 410
- Sociology and Political Science 327
- Strategy and Management 175
- Information Systems and Management 130
- Social Psychology 80
Countries citing papers authored by Wenting Feng
This map shows the geographic impact of Wenting Feng's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Wenting Feng with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Wenting Feng more than expected).
Fields of papers citing papers by Wenting Feng
This network shows the impact of papers produced by Wenting Feng. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Wenting Feng. The network helps show where Wenting Feng may publish in the future.
Co-authorship network of co-authors of Wenting Feng
This figure shows the co-authorship network connecting the top 25 collaborators of Wenting Feng. A scholar is included among the top collaborators of Wenting Feng based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Wenting Feng. Wenting Feng is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 1 | |
| 2 | 0 | |
| 3 | 1 | |
| 4 | 3 | |
| 5 | 27 | |
| 6 | 6 | |
| 7 | 3 | |
| 8 | 1 | |
| 9 | 9 | |
| 10 | 31 | |
| 11 | 2 | |
| 12 | 16 | |
| 13 | 35 | |
| 14 | 2 | |
| 15 | 6 | |
| 16 | 58 | |
| 17 | 5 | |
| 18 | 0 | |
| 19 | 12 | |
| 20 | 4 |
About Wenting Feng
Wenting Feng is a scholar working on Marketing, Information Systems and Management and Literature and Literary Theory, having authored 35 papers that have together received 726 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Consumer Behavior in Brand Consumption and Identification (17 papers) and Technology Adoption and User Behaviour (7 papers). The work is most often cited by research in Marketing (410 citations), Information Systems and Management (130 citations) and Strategy and Management (175 citations). Wenting Feng has collaborated with scholars based in China, Hong Kong and Taiwan. Frequent co-authors include Rungting Tu, Morgan X. Yang, Moxi Song, Kevin J. Zeng, Pei-Shan Hsieh, Irina Y. Yu, Zhimin Zhou, Yizhuo Liu, Dongmei Li and Tim Lu. Their work appears in journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.