Alexander Bleier

2.0k total citations · 3 hit papers
14 papers, 1.3k citations indexed

About

Alexander Bleier is a scholar working on Sociology and Political Science, Marketing and Information Systems and Management. According to data from OpenAlex, Alexander Bleier has authored 14 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Information Systems and Management. Recurrent topics in Alexander Bleier's work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Alexander Bleier is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Technology Adoption and User Behaviour (4 papers). Alexander Bleier collaborates with scholars based in Germany, United States and Canada. Alexander Bleier's co-authors include Maik Eisenbeiß, Colleen M. Harmeling, Robert W. Palmatier, Avi Goldfarb, Catherine E. Tucker, Simone Wies, Alexander Edeling, Ryan Rahinel, Joshua T. Beck and Beth L. Fossen and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Alexander Bleier

14 papers receiving 1.2k citations

Hit Papers

The Importance of Trust f... 2015 2026 2018 2022 2015 2018 2022 100 200 300
What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

  1. The Importance of Trust for Personalized Online Advertising
    2015 309 citations Alexander Bleier, Maik Eisenbeiß Journal of Retailing profile →
  2. Creating Effective Online Customer Experiences
    2018 296 citations Alexander Bleier, Colleen M. Harmeling et al. Journal of Marketing profile →
  3. Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
    2022 148 citations Simone Wies, Alexander Bleier et al. Journal of Marketing profile →

Author Peers

Peers are selected by citation overlap in the author's most active subfields. citations · hero ref

Author Last Decade Papers Cites
Alexander Bleier 865 684 361 174 105 14 1.3k
Rebecca Jen-Hui Wang 788 0.9× 748 1.1× 393 1.1× 288 1.7× 91 0.9× 13 1.3k
Kunal Swani 1.1k 1.2× 619 0.9× 421 1.2× 226 1.3× 113 1.1× 35 1.4k
Maik Eisenbeiß 737 0.9× 607 0.9× 330 0.9× 281 1.6× 90 0.9× 18 1.1k
Ibrahim Alnawas 606 0.7× 512 0.7× 331 0.9× 400 2.3× 112 1.1× 27 1.1k
Ewa Masłowska 1.1k 1.3× 742 1.1× 374 1.0× 284 1.6× 50 0.5× 37 1.4k
Cristina Olarte Pascual 474 0.5× 504 0.7× 265 0.7× 162 0.9× 95 0.9× 63 1.1k
Moutusy Maity 516 0.6× 433 0.6× 259 0.7× 178 1.0× 67 0.6× 35 863
Manon Arcand 722 0.8× 678 1.0× 360 1.0× 286 1.6× 92 0.9× 29 1.2k
Mingli Zhang 849 1.0× 458 0.7× 446 1.2× 217 1.2× 56 0.5× 16 1.3k
Yuping Liu–Thompkins 979 1.1× 795 1.2× 300 0.8× 281 1.6× 127 1.2× 23 1.5k

Countries citing papers authored by Alexander Bleier

Since Specialization
Citations

This map shows the geographic impact of Alexander Bleier's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Alexander Bleier with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Alexander Bleier more than expected).

Fields of papers citing papers by Alexander Bleier

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Alexander Bleier. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Alexander Bleier. The network helps show where Alexander Bleier may publish in the future.

Co-authorship network of co-authors of Alexander Bleier

This figure shows the co-authorship network connecting the top 25 collaborators of Alexander Bleier. A scholar is included among the top collaborators of Alexander Bleier based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Alexander Bleier. Alexander Bleier is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

14 of 14 papers shown
1.
Moffett, Jordan W., et al.. (2024). The Taguchi approach to large-scale experimental designs: A powerful and efficient tool for advancing marketing theory and practice. Journal of the Academy of Marketing Science. 53(3). 949–954. 2 indexed citations
2.
Bleier, Alexander, Beth L. Fossen, & Michal Shapira. (2024). On the role of social media platforms in the creator economy. International Journal of Research in Marketing. 41(3). 411–426. 15 indexed citations
3.
Vomberg, Arnd, et al.. (2023). The cold-start problem in nascent AI strategy: Kickstarting data network effects. Journal of Business Research. 168. 114236–114236. 12 indexed citations
4.
Wiegand, Nico, et al.. (2022). Software multihoming to distal markets: Evidence of cannibalization and complementarity in the video game console industry. Journal of the Academy of Marketing Science. 51(2). 393–417. 8 indexed citations
5.
Wies, Simone, Alexander Bleier, & Alexander Edeling. (2022). Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement. Journal of Marketing. 87(3). 383–405. 148 indexed citations breakdown →
6.
7.
Fossen, Beth L. & Alexander Bleier. (2021). Online program engagement and audience size during television ads. Journal of the Academy of Marketing Science. 49(4). 743–761. 10 indexed citations
8.
Bleier, Alexander, Avi Goldfarb, & Catherine E. Tucker. (2020). Consumer privacy and the future of data-based innovation and marketing. International Journal of Research in Marketing. 37(3). 466–480. 140 indexed citations
9.
Bleier, Alexander, Avi Goldfarb, & Catherine E. Tucker. (2020). Consumer Privacy and the Future of Data-Based Innovation and Marketing. SSRN Electronic Journal. 16 indexed citations
10.
Beck, Joshua T., Ryan Rahinel, & Alexander Bleier. (2019). Company Worth Keeping: Personal Control and Preferences for Brand Leaders. Journal of Consumer Research. 46(5). 871–886. 54 indexed citations
11.
Venkatesan, Rajkumar, Alexander Bleier, Werner Reinartz, & Налини Равишанкер. (2019). Improving customer profit predictions with customer mindset metrics through multiple overimputation. Journal of the Academy of Marketing Science. 47(5). 771–794. 8 indexed citations
12.
Bleier, Alexander, Colleen M. Harmeling, & Robert W. Palmatier. (2018). Creating Effective Online Customer Experiences. Journal of Marketing. 83(2). 98–119. 296 indexed citations breakdown →
13.
Bleier, Alexander & Maik Eisenbeiß. (2015). Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where. Marketing Science. 34(5). 669–688. 233 indexed citations
14.
Bleier, Alexander & Maik Eisenbeiß. (2015). The Importance of Trust for Personalized Online Advertising. Journal of Retailing. 91(3). 390–409. 309 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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