Irina Y. Yu

705 total citations · 1 hit paper
18 papers, 511 citations indexed

About

Irina Y. Yu is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Irina Y. Yu has authored 18 papers receiving a total of 511 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Sociology and Political Science, 8 papers in Marketing and 7 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Irina Y. Yu's work include Job Satisfaction and Organizational Behavior (6 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Irina Y. Yu is often cited by papers focused on Job Satisfaction and Organizational Behavior (6 papers), Digital Marketing and Social Media (5 papers) and Customer Service Quality and Loyalty (5 papers). Irina Y. Yu collaborates with scholars based in Hong Kong, China and United States. Irina Y. Yu's co-authors include Morgan X. Yang, Kevin J. Zeng, Ji Li, Junyun Liao, Wenting Feng, Haksin Chan, Jianmin Sun, Rungting Tu, Silu Chen and Henry Fock and has published in prestigious journals such as Journal of Business Research, Tourism Management and Sustainability.

In The Last Decade

Irina Y. Yu

17 papers receiving 499 citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style

2022 147 citations Junyun Liao, Ji Li et al. Journal of Research in Interactive Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Irina Y. Yu Hong Kong	10	302	300	105	85	73	18	511
Tyson Ang United States	9	354 1.2×	221 0.7×	105 1.0×	89 1.0×	100 1.4×	13	531
Amélia Brandão Portugal	12	447 1.5×	392 1.3×	108 1.0×	69 0.8×	56 0.8×	40	606
Juhi Gahlot Sarkar India	16	458 1.5×	375 1.3×	186 1.8×	97 1.1×	50 0.7×	39	627
GuoQiong Ivanka Huang China	14	257 0.9×	321 1.1×	146 1.4×	43 0.5×	32 0.4×	25	493
Haiming Hang United Kingdom	12	200 0.7×	231 0.8×	63 0.6×	44 0.5×	89 1.2×	30	451
D. Israel India	10	295 1.0×	250 0.8×	83 0.8×	67 0.8×	27 0.4×	19	469
Long Thang Van Nguyen Vietnam	15	177 0.6×	247 0.8×	93 0.9×	69 0.8×	54 0.7×	36	444
Yulang Guo China	13	228 0.8×	169 0.6×	107 1.0×	78 0.9×	103 1.4×	19	425
Vikas Gautam India	11	211 0.7×	281 0.9×	94 0.9×	77 0.9×	40 0.5×	53	459
Zhang Meng China	7	251 0.8×	358 1.2×	153 1.5×	56 0.7×	23 0.3×	24	594

Countries citing papers authored by Irina Y. Yu

Since Specialization

Citations

This map shows the geographic impact of Irina Y. Yu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Irina Y. Yu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Irina Y. Yu more than expected).

Fields of papers citing papers by Irina Y. Yu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Irina Y. Yu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Irina Y. Yu. The network helps show where Irina Y. Yu may publish in the future.

Co-authorship network of co-authors of Irina Y. Yu

This figure shows the co-authorship network connecting the top 25 collaborators of Irina Y. Yu. A scholar is included among the top collaborators of Irina Y. Yu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Irina Y. Yu. Irina Y. Yu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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18 of 18 papers shown

Yu, Irina Y., et al.. (2024). Day‐to‐day organizational life and environmental protection: Evidence from Chinese chemical firms. Corporate Social Responsibility and Environmental Management. 31(5). 4504–4511.

Feng, Wenting, Morgan X. Yang, & Irina Y. Yu. (2023). From devil to angel: How being envied for luxury brand social media word of mouth discourages counterfeit purchases. Journal of Business Research. 165. 113919–113919. 11 indexed citations

Zeng, Kevin J., Irina Y. Yu, Morgan X. Yang, & Haksin Chan. (2022). Communication strategies for multi-tier loyalty programs: The role of progress framing. Tourism Management. 91. 104460–104460. 9 indexed citations

Yu, Irina Y., et al.. (2022). Looking-forward or looking-back: Feedback strategies in tier-based hotel loyalty programs. International Journal of Hospitality Management. 102. 103164–103164. 7 indexed citations

Yu, Irina Y., Morgan X. Yang, Daisy X.F. Fan, & Kevin J. Zeng. (2022). Can travelling abroad experiences trigger tourist misbehaviours? The role of moral relativism. Current Issues in Tourism. 26(19). 3102–3110. 7 indexed citations

Yu, Irina Y., et al.. (2022). How needs for belongingness and justice influence social identity and performances: Evidence from the hospitality industry. Journal of Hospitality and Tourism Management. 50. 366–374. 19 indexed citations

Zeng, Kevin J., et al.. (2022). Employees' geographic social identity and group pro‐environmental behaviors: Cross‐cultural evidence from 45 countries. Business Strategy and the Environment. 32(6). 3848–3860. 8 indexed citations

Liao, Junyun, et al.. (2022). Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style. Journal of Research in Interactive Marketing. 17(1). 140–155. 147 indexed citations breakdown →

Feng, Wenting, et al.. (2021). How being envied shapes tourists’ relationships with luxury brands: A dual-mediation model. Tourism Management. 86. 104344–104344. 31 indexed citations

10.

Yu, Irina Y., Morgan X. Yang, Haksin Chan, & Bradley R. Barnes. (2021). Promoting sustainable human resource management by reducing recruitment discrimination: A cross‐cultural perspective. Sustainable Development. 30(4). 503–512. 7 indexed citations

11.

Yu, Irina Y., et al.. (2021). Managerial Response to Negative Online Reviews in the Service Industry: A Tactic-Based and Culture-Based Model. Journal of Global Marketing. 34(3). 238–248. 9 indexed citations

12.

Yang, Morgan X., Kevin J. Zeng, Haksin Chan, & Irina Y. Yu. (2021). Managing loyalty program communications in the digital era: Does culture matter?. Journal of Retailing and Consumer Services. 60. 102476–102476. 20 indexed citations

13.

Yu, Irina Y., et al.. (2020). The Impacts of Fear and Uncertainty of COVID-19 on Environmental Concerns, Brand Trust, and Behavioral Intentions toward Green Hotels. Sustainability. 12(20). 8688–8688. 123 indexed citations

14.

Feng, Wenting, Morgan X. Yang, Irina Y. Yu, & Rungting Tu. (2020). When positive reviews on social networking sites backfire: The role of social comparison and malicious envy. Journal of Hospitality Marketing & Management. 30(1). 120–138. 35 indexed citations

15.

Yang, Morgan X., Irina Y. Yu, Haksin Chan, & Kevin J. Zeng. (2020). Retain or upgrade: The progress-framing effect in hierarchical loyalty programs. International Journal of Hospitality Management. 89. 102562–102562. 8 indexed citations

16.

Yang, Morgan X., Haksin Chan, Irina Y. Yu, & Henry Fock. (2019). Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness. Journal of Global Marketing. 32(4). 255–268. 20 indexed citations

17.

Zeng, Kevin J., Irina Y. Yu, Moxi Song, Morgan X. Yang, & Ji Li. (2019). Prosocial individual values and collective action: Does the societal culture matter?. Social Behavior and Personality An International Journal. 47(5). 1–9. 3 indexed citations

18.

Yang, Morgan X., Ji Li, Irina Y. Yu, Kevin J. Zeng, & Jianmin Sun. (2019). Environmentally sustainable or economically sustainable? The effect of Chinese manufacturing firms' corporate sustainable strategy on their green performances. Business Strategy and the Environment. 28(6). 989–997. 47 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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