Xiaoyu Xu
- Information Systems and Management top 0.5%
- Technology Adoption and User Behaviour 20
- Marketing top 1%
- Consumer Retail Behavior Studies 11
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Market Behavior and Pricing 4
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- Customer Service Quality and Loyalty 4
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- Digital Marketing and Social Media 27
- Impact of Technology on Adolescents 9
- Digital Games and Media 3
- Co-authors
- Qi LiSyed Muhammad Usman TayyabJukka HeikkiläLiu YongHongxiu LiHans van der HeijdenJen‐Her WuLifang Peng
- Cited by
- Information Systems and ManagementMarketingOrganizational Behavior and Human Resource Management
In The Last Decade
Xiaoyu Xu
40 papers receiving 1.4k citations
Hit Papers
Peers
Comparison fields: 5 of 81
- Information Systems and Management 673
- Marketing 693
- Organizational Behavior and Human Resource Management 276
- Sociology and Political Science 1.0k
- Business and International Management 29
Countries citing papers authored by Xiaoyu Xu
This map shows the geographic impact of Xiaoyu Xu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Xiaoyu Xu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Xiaoyu Xu more than expected).
Fields of papers citing papers by Xiaoyu Xu
This network shows the impact of papers produced by Xiaoyu Xu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Xiaoyu Xu. The network helps show where Xiaoyu Xu may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Xiaoyu Xu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 2 | |
| 2 | 2025 | 2 | |
| 3 | 2024 | 39 | |
| 4 | 2024 | 1 | |
| 5 | 2024 | 0 | |
| 6 | 2023 | 5 | |
| 7 | 2023 | 7 | |
| 8 | 2022 | 8 | |
| 9 | 2022 | 58 | |
| 10 | 2021 | 3 | |
| 11 | 2021 | 7 | |
| 12 | How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulnessbreakdown → | 2021 | 198 |
| 13 | What Drives Consumer Shopping Behavior in Live Streaming Commercebreakdown → | 2020 | 310 |
| 14 | 2020 | 6 | |
| 15 | The Investigation of Hedonic Consumption, Impulsive Consumption and Social Sharing in E-commerce Live-streaming Videos. | 2019 | 26 |
| 16 | Consumer Experience Creation in a U-Commerce Environment: An Activity Theory Perspective | 2018 | 1 |
| 17 | The Effect of Affordance on Ubiquitous Commerce Consumption | 2017 | 2 |
| 18 | 2017 | 112 | |
| 19 | Exploring Individuals’ Switching Behaviour: An Empirical Investigation in Social Network Games in China | 2013 | 6 |
| 20 | PLEASE STAY WITH ME! AN EMPIRICAL INVESTIGATION ON HEDONIC IS CONTINUANCE MODEL FOR SOCIAL NETWORK GAMES | 2013 | 8 |
About Xiaoyu Xu
Xiaoyu Xu is a scholar working on Information Systems and Management, Marketing, Sociology and Political Science, Applied Psychology and Business and International Management, having authored 41 papers that have together received 1.5k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (27 papers), Technology Adoption and User Behaviour (20 papers), Consumer Retail Behavior Studies (11 papers), Impact of Technology on Adolescents (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Market Behavior and Pricing (4 papers), Customer Service Quality and Loyalty (4 papers) and Digital Games and Media (3 papers). The work is most often cited by research in Information Systems and Management (673 citations), Marketing (693 citations), Organizational Behavior and Human Resource Management (276 citations), Sociology and Political Science (1.0k citations) and Business and International Management (29 citations). Xiaoyu Xu has collaborated with scholars based in China, Canada and Taiwan. Frequent co-authors include Qi Li, Syed Muhammad Usman Tayyab, Jukka Heikkilä, Liu Yong, Hongxiu Li, Hans van der Heijden, Qi Li, Jen‐Her Wu, Lifang Peng and Tzyh-Lih Hsia. Their work appears in journals such as Sustainability, Journal of the Association for Information Systems, Frontiers in Psychology, Internet Research and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.