Jon D. Morris

2.2k total citations
31 papers, 1.6k citations indexed

About

Jon D. Morris is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Jon D. Morris has authored 31 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 13 papers in Social Psychology and 11 papers in Sociology and Political Science. Recurrent topics in Jon D. Morris's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (7 papers) and Media, Gender, and Advertising (6 papers). Jon D. Morris is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (7 papers) and Media, Gender, and Advertising (6 papers). Jon D. Morris collaborates with scholars based in United States, Sweden and South Korea. Jon D. Morris's co-authors include Jooyoung Kim, Joffre Swait́, Yonghwan Chang, Yong Jae Ko, Feng Shen, Chang-Hoan Cho, Guojun He, John C. Sutherland, Naa Amponsah Dodoo and Eunice Kim and has published in prestigious journals such as Human Brain Mapping, BMJ Open and Journal of Advertising.

In The Last Decade

Jon D. Morris

31 papers receiving 1.5k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jon D. Morris United States 16 750 545 344 329 317 31 1.6k
Nader T. Tavassoli United Kingdom 19 754 1.0× 495 0.9× 306 0.9× 232 0.7× 317 1.0× 36 1.5k
Charles S. Areni Australia 22 1.1k 1.5× 559 1.0× 357 1.0× 145 0.4× 453 1.4× 64 2.0k
Jan R. Landwehr Germany 21 978 1.3× 494 0.9× 446 1.3× 521 1.6× 580 1.8× 61 1.9k
Richard F. Yalch United States 18 1.1k 1.5× 591 1.1× 256 0.7× 177 0.5× 323 1.0× 41 1.8k
Claudia Townsend United States 17 813 1.1× 438 0.8× 235 0.7× 315 1.0× 404 1.3× 27 1.5k
JoAndrea Hoegg Canada 19 903 1.2× 543 1.0× 277 0.8× 213 0.6× 464 1.5× 30 1.5k
Robert J. Kent United States 17 1.5k 2.0× 965 1.8× 271 0.8× 231 0.7× 242 0.8× 29 2.2k
Sylvia Bräsel United States 15 1.5k 1.9× 1.1k 2.0× 300 0.9× 230 0.7× 438 1.4× 23 2.2k
Rosellina Ferraro United States 12 1.4k 1.8× 783 1.4× 144 0.4× 131 0.4× 328 1.0× 21 2.0k
Dipayan Biswas United States 23 1.2k 1.6× 703 1.3× 411 1.2× 132 0.4× 472 1.5× 61 2.3k

Countries citing papers authored by Jon D. Morris

Since Specialization
Citations

This map shows the geographic impact of Jon D. Morris's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jon D. Morris with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jon D. Morris more than expected).

Fields of papers citing papers by Jon D. Morris

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jon D. Morris. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jon D. Morris. The network helps show where Jon D. Morris may publish in the future.

Co-authorship network of co-authors of Jon D. Morris

This figure shows the co-authorship network connecting the top 25 collaborators of Jon D. Morris. A scholar is included among the top collaborators of Jon D. Morris based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jon D. Morris. Jon D. Morris is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Johnson, Benjamin K., et al.. (2022). Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising. 42(3). 488–517. 3 indexed citations
3.
Johns, Tracy, et al.. (2020). Emotional Voting, Racial Animus and Economic Anxiety in the 2016 Presidential Election. American Review of Politics. 37(2). 29–47. 1 indexed citations
4.
Wen, Jing, et al.. (2018). The Role of Consumer Affect on Visual Social Networking Sites: How Consumers Build Brand Relationships. Journal of Current Issues & Research in Advertising. 39(2). 178–191. 25 indexed citations
5.
Shen, Feng & Jon D. Morris. (2016). Decoding Neural Responses To Emotion in Television Commercials. Journal of Advertising Research. 56(2). 193–204. 46 indexed citations
6.
Morris, Jon D., et al.. (2016). Are Social Marketing and Advertising Communications (SMACs) Meaningful?: A Survey of Facebook User Emotional Responses, Source Credibility, Personal Relevance, and Perceived Intrusiveness. Journal of Current Issues & Research in Advertising. 37(2). 165–182. 38 indexed citations
7.
Ko, Yong Jae, et al.. (2015). Scarcity Message Effects on Consumption Behavior: Limited Edition Product Considerations. Psychology and Marketing. 32(10). 989–1001. 134 indexed citations
8.
Morris, Jon D., et al.. (2008). Mapping a multidimensional emotion in response to television commercials. Human Brain Mapping. 30(3). 789–796. 44 indexed citations
9.
Morris, Jon D., et al.. (2008). Is Beauty A Joy Forever? Young Women's Emotional Responses to Varying Types of Beautiful Advertising Models. Journalism & Mass Communication Quarterly. 85(1). 147–168. 18 indexed citations
10.
Kim, Jooyoung & Jon D. Morris. (2007). The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation. Journal of Advertising. 36(1). 95–106. 65 indexed citations
11.
Morris, Jon D., et al.. (2004). Provocation and Humor in Ad Effects: Constrained Multi-Group Analysis and Beyond. ACR North American Advances. 1 indexed citations
12.
Morris, Jon D., et al.. (1998). The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition. ACR North American Advances. 62 indexed citations
13.
Morris, Jon D.. (1995). Observations: SAM: The Self-Assessment Manikin An Efficient Cross-Cultural Measurement Of Emotional Response 1. Journal of Advertising Research. 328 indexed citations
14.
Morris, Jon D.. (1995). 観察 SAM 自己評価マネキン 感情的反応の効果的な異文化間比較測定. Journal of Advertising Research. 35(6). 63–68. 153 indexed citations
15.
Morris, Jon D.. (1995). Observations : SAM: The Self-Assessment Manikin—An Efficient Cross-Cultural Measurement of Emotional Response. Journal of Advertising Research. 35(6). 63–68. 5 indexed citations
16.
Morris, Jon D., et al.. (1994). Measuring Multiple Emotional Responses to a Single Television Commercial. ACR North American Advances. 21(1). 175–180. 9 indexed citations
17.
Morris, Jon D., et al.. (1993). MANAGING THE CREATIVE EFFORT: PRE-PRODUCTION AND POST-PRODUCTION MEASURES OF EMOTIONAL RESPONSE 1. 12 indexed citations
18.
Morris, Jon D., et al.. (1989). Students' Ethics Require New Ways to Cope with Cheating. The Journalism Educator. 44(4). 57–59. 6 indexed citations
19.
Morris, Jon D., et al.. (1988). Using Focus Groups to Evaluate Instructional Media: A Case Study. Educational Technology archive. 28(5). 27–32. 1 indexed citations
20.
Morris, Jon D.. (1982). The Case Against the Comprehensive Exam.. Bibliothèque et Archives nationales du Québec (Québec government). 48. 61–3. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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