Jong Woo Jun

620 total citations
72 papers, 428 citations indexed

About

Jong Woo Jun is a scholar working on Marketing, Sociology and Political Science and Cultural Studies. According to data from OpenAlex, Jong Woo Jun has authored 72 papers receiving a total of 428 indexed citations (citations by other indexed papers that have themselves been cited), including 38 papers in Marketing, 23 papers in Sociology and Political Science and 20 papers in Cultural Studies. Recurrent topics in Jong Woo Jun's work include Consumer Behavior in Brand Consumption and Identification (19 papers), Diverse Topics in Contemporary Research (16 papers) and Consumer Perception and Purchasing Behavior (16 papers). Jong Woo Jun is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Diverse Topics in Contemporary Research (16 papers) and Consumer Perception and Purchasing Behavior (16 papers). Jong Woo Jun collaborates with scholars based in South Korea, United States and Japan. Jong Woo Jun's co-authors include Hyung‐Seok Lee, Hyung‐Min Lee, Mi Jung Kim, Chang-Hoan Cho, Sang‐Won Lee, Michelle Hough, Jon D. Morris, Naa Amponsah Dodoo, Yoonjae Nam and Chang Won Choi and has published in prestigious journals such as Sustainability, International Marketing Review and Journal of Brand Management.

In The Last Decade

Jong Woo Jun

51 papers receiving 377 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jong Woo Jun South Korea 12 201 145 60 58 53 72 428
Stéphanie Feiereisen United Kingdom 10 208 1.0× 239 1.6× 38 0.6× 84 1.4× 44 0.8× 16 451
Qin Sun United States 13 180 0.9× 138 1.0× 67 1.1× 20 0.3× 60 1.1× 37 449
Ouidade Sabri France 12 186 0.9× 202 1.4× 38 0.6× 38 0.7× 79 1.5× 35 395
Farid Tarrahi Germany 6 244 1.2× 244 1.7× 40 0.7× 32 0.6× 27 0.5× 8 392
Chris Hydock United States 10 242 1.2× 243 1.7× 44 0.7× 38 0.7× 51 1.0× 19 531
Jun Heo South Korea 12 352 1.8× 323 2.2× 121 2.0× 20 0.3× 38 0.7× 40 647
Hyuksoo Kim United States 11 215 1.1× 253 1.7× 56 0.9× 31 0.5× 44 0.8× 23 475
Hongsik John Cheon South Korea 7 272 1.4× 193 1.3× 120 2.0× 18 0.3× 43 0.8× 23 417
Ngai Keung Chan United States 10 381 1.9× 125 0.9× 27 0.5× 41 0.7× 18 0.3× 23 479
Gary Sinclair United Kingdom 9 193 1.0× 138 1.0× 39 0.7× 87 1.5× 29 0.5× 22 358

Countries citing papers authored by Jong Woo Jun

Since Specialization
Citations

This map shows the geographic impact of Jong Woo Jun's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jong Woo Jun with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jong Woo Jun more than expected).

Fields of papers citing papers by Jong Woo Jun

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jong Woo Jun. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jong Woo Jun. The network helps show where Jong Woo Jun may publish in the future.

Co-authorship network of co-authors of Jong Woo Jun

This figure shows the co-authorship network connecting the top 25 collaborators of Jong Woo Jun. A scholar is included among the top collaborators of Jong Woo Jun based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jong Woo Jun. Jong Woo Jun is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jun, Jong Woo, et al.. (2025). Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment. Indian Journal of Marketing. 55(2). 33–33.
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Jun, Jong Woo, et al.. (2024). Effect of Congruence on the International Opera Festival and City Visit Intention. Gwanggohak yeon-gu. 35(1). 51–68.
4.
Jun, Jong Woo, et al.. (2024). Effects of risk perception, SNS uses, personal characteristics on climate change participation behaviors of millennials in South Korea. Cogent Business & Management. 11(1). 3 indexed citations
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Jun, Jong Woo, et al.. (2020). Effects of Media Engagement and Trust on Attitudes toward Media : The Mediated Engagement Model of OOH Media. 17(3). 49–64. 1 indexed citations
7.
Nam, Yoonjae, Hyung‐Seok Lee, & Jong Woo Jun. (2019). The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea. International Journal of Advertising. 38(6). 867–885. 12 indexed citations
8.
Jun, Jong Woo, et al.. (2016). The Effect Model of Billboard Advertising Media. 8(2). 15. 2 indexed citations
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Jun, Jong Woo, et al.. (2014). Effects of Font Fit and Familiarity on Moviegoer’s Attitudes and Intentions. 9(1). 9–36. 1 indexed citations
12.
Jun, Jong Woo, et al.. (2013). Roles of Visual Identity and Brand Slogans on City Branding and Place-of-origin Effects. Gwanggohak yeon-gu. 24(5). 7–28. 1 indexed citations
13.
Jun, Jong Woo, et al.. (2013). Effects of SNS Mobile Advertising on Product Attitudes: A Focus on Self-presentation and Media Differences. Gwanggohak yeon-gu. 24(3). 155–172.
14.
Jun, Jong Woo, et al.. (2013). Cultural Dimensions of Koreans and Japanese, and Differences of Consumer Culture. Gwanggohak yeon-gu. 24(1). 251–270. 1 indexed citations
15.
Jun, Jong Woo, et al.. (2012). Understanding of Internet Newspaper Advertising and New Business Models - A Focus on the Top 3 Online Newspapers in the United States. Gwanggohak yeon-gu. 14(2). 139–166.
16.
Jun, Jong Woo. (2012). Impacts of Media Consumption on Risk perception and Attitudes toward Made in-Japan Products. Gwanggohak yeon-gu. 23(1). 301–317. 1 indexed citations
17.
Jun, Jong Woo, et al.. (2011). Halo Effects of Visual Art Advertising. Gwanggohak yeon-gu. 22(1). 7–27. 1 indexed citations
18.
Jun, Jong Woo, et al.. (2009). Roles of Media Exposure and Interpersonal Experiences on Country Brand: The Mediated Risk Perception Model. Journal of Promotion Management. 15(1-2). 321–339. 14 indexed citations
19.
Kim, Mi Jung & Jong Woo Jun. (2008). A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB). Journal of Targeting Measurement and Analysis for Marketing. 16(2). 129–138. 24 indexed citations
20.
Lee, Hyung‐Seok, et al.. (2007). Role of Gambling Media Exposure in Influencing Trajectories Among College Students. Journal of Gambling Studies. 24(1). 25–37. 47 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026