Jacob C. Lee
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Applied Psychology top 5%
- Behavioral Health and Interventions
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 14
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- Diverse Aspects of Tourism Research 6
- Digital Marketing and Social Media 6
- Misinformation and Its Impacts 3
- Co-authors
- Jungkeun Kim (18 shared papers)Marilyn Giroux (8 shared papers)Seongseop Kim (7 shared papers)Jongwon Park (2 shared papers)Wendy Wood (2 shared papers)Deborah L. Hall (1 shared paper)Jooyoung Park (5 shared papers)In‐Jo Park (1 shared paper)
- Journals
- Journal of Travel Research (4 papers)Australasian Marketing Journal (AMJ) (2 papers)Psychology and Marketing (2 papers)Asian Business & Management (1 paper)European Journal of Marketing (1 paper)
- Partner nations
- South KoreaNew ZealandChina
In The Last Decade
Jacob C. Lee
24 papers receiving 1.0k citations
Jacob C. Lee's Hit Papers
Peers
Comparison fields: 5 of 85
- Marketing 406
- Applied Psychology 105
- General Decision Sciences 36
- Health Informatics 20
- Tourism, Leisure and Hospitality Management 19
Countries citing papers authored by Jacob C. Lee
This map shows the geographic impact of Jacob C. Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jacob C. Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jacob C. Lee more than expected).
Fields of papers citing papers by Jacob C. Lee
This network shows the impact of papers produced by Jacob C. Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jacob C. Lee. The network helps show where Jacob C. Lee may publish in the future.
Co-authors
The 25 scholars most cited alongside Jacob C. Lee, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 25 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations Hit paper breakdown → | 2021 | 188 |
| 2 | 2020 | 174 | |
| 3 | Artificial Intelligence and Declined Guilt: Retailing Morality Comparison Between Human and AI Hit paper breakdown → | 2022 | 111 |
| 4 | 2021 | 91 | |
| 5 | 2018 | 83 | |
| 6 | 2020 | 63 | |
| 7 | 2021 | 54 | |
| 8 | 2022 | 39 | |
| 9 | 2018 | 32 | |
| 10 | 2020 | 31 | |
| 11 | 2021 | 25 | |
| 12 | 2018 | 25 | |
| 13 | 2020 | 25 | |
| 14 | 2021 | 20 | |
| 15 | 2021 | 18 | |
| 16 | 2021 | 18 | |
| 17 | 2022 | 13 | |
| 18 | 2021 | 13 | |
| 19 | 2021 | 13 | |
| 20 | 2017 | 9 |
About Jacob C. Lee
Jacob C. Lee is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Economics and Econometrics and Cognitive Neuroscience, having authored 25 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (14 papers), Behavioral Health and Interventions (6 papers), Diverse Aspects of Tourism Research (6 papers), Digital Marketing and Social Media (6 papers), COVID-19 Pandemic Impacts (6 papers), Psychology of Moral and Emotional Judgment (5 papers), Misinformation and Its Impacts (3 papers) and Evolutionary Psychology and Human Behavior (3 papers). The work is most often cited by research in Marketing (406 citations), Applied Psychology (105 citations), General Decision Sciences (36 citations), Health Informatics (20 citations) and Tourism, Leisure and Hospitality Management (19 citations). Jacob C. Lee has collaborated with scholars based in South Korea, New Zealand and China. Frequent co-authors include Jungkeun Kim, Marilyn Giroux, Seongseop Kim, Jongwon Park, Wendy Wood, Deborah L. Hall, Jooyoung Park, In‐Jo Park, Héctor González‐Jiménez and Yung Kyun Choi. Their work appears in journals such as Journal of Travel Research, Australasian Marketing Journal (AMJ), Psychology and Marketing, Asian Business & Management and European Journal of Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.