Jaehoon Lee

1.3k total citations
46 papers, 922 citations indexed

About

Jaehoon Lee is a scholar working on Marketing, Social Psychology and Sociology and Political Science. According to data from OpenAlex, Jaehoon Lee has authored 46 papers receiving a total of 922 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 10 papers in Social Psychology and 10 papers in Sociology and Political Science. Recurrent topics in Jaehoon Lee's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (5 papers) and Consumer Retail Behavior Studies (5 papers). Jaehoon Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Social and Intergroup Psychology (5 papers) and Consumer Retail Behavior Studies (5 papers). Jaehoon Lee collaborates with scholars based in United States, South Korea and Australia. Jaehoon Lee's co-authors include L. J. Shrum, Suzanne M. Adlof, Hugh W. Catts, Kristopher J. Preacher, Sunthud Pornprasertmanit, James E. Burroughs, Aric Rindfleisch, Timothy C. Johnson, Minho Kim and Jungkeun Kim and has published in prestigious journals such as Journal of Financial Economics, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Jaehoon Lee

39 papers receiving 861 citations

Peers

Jaehoon Lee
Jos Hornikx Netherlands
David A. Houston United States
Sherry K. Schneider United States
Katherine A. Burson United States
Rachel Goldman United States
Patrick Vargas United States
Avishalom Tor United States
Wangshuai Wang China
Orit E. Tykocinski Israel
George Y. Bizer United States
Jos Hornikx Netherlands
Jaehoon Lee
Citations per year, relative to Jaehoon Lee Jaehoon Lee (= 1×) peers Jos Hornikx

Countries citing papers authored by Jaehoon Lee

Since Specialization
Citations

This map shows the geographic impact of Jaehoon Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jaehoon Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jaehoon Lee more than expected).

Fields of papers citing papers by Jaehoon Lee

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jaehoon Lee. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jaehoon Lee. The network helps show where Jaehoon Lee may publish in the future.

Co-authorship network of co-authors of Jaehoon Lee

This figure shows the co-authorship network connecting the top 25 collaborators of Jaehoon Lee. A scholar is included among the top collaborators of Jaehoon Lee based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jaehoon Lee. Jaehoon Lee is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Agarwal, Shivam, et al.. (2025). Investigating the effects of generative Artificial Intelligence on student satisfaction and self-efficacy. Marketing Education Review. 1–11.
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Lee, Jaehoon, Jooyoung Park, Jacob C. Lee, Jihoon Jhang, & Jungkeun Kim. (2022). The impact of infectious disease cues on visual pattern-seeking. International Journal of Advertising. 42(4). 740–772. 3 indexed citations
5.
Jhang, Jihoon, et al.. (2022). The impact of childhood environments on the sunk‐cost fallacy. Psychology and Marketing. 40(3). 531–541. 4 indexed citations
6.
Carter, Stacy L., et al.. (2022). Acceptability of Active Shooter Prevention Strategies on College and University Campuses. PubMed. 44(2). 165–179. 2 indexed citations
7.
Park, Jooyoung, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee, & Jaehoon Lee. (2021). The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices. Psychology and Marketing. 39(2). 370–389. 19 indexed citations
8.
Kim, Jungkeun, Jooyoung Park, Jaeseok Lee, et al.. (2021). COVID-19 and Extremeness Aversion: The Role of Safety Seeking in Travel Decision Making. Journal of Travel Research. 61(4). 837–854. 54 indexed citations
9.
Lee, Jaehoon. (2020). A Study on the Legal Improvement for Autonomous Vehicle Testing on BRT Roads. 26(3). 169–202. 2 indexed citations
10.
Lee, Jaehoon, et al.. (2020). In‐store shopping hassles: Conceptualization and classification. International Journal of Consumer Studies. 45(1). 119–130. 17 indexed citations
11.
Lee, Jaehoon, et al.. (2019). Chronic Loneliness and Consumer Responses to Interpersonal Haptic Experiences. ACR North American Advances. 1 indexed citations
12.
Suh, Kil-Soo, et al.. (2018). Online Comment Moderation Policies for Deliberative Discussion–Seed Comments and Identifiability. Journal of the Association for Information Systems. 19(3). 182–208. 9 indexed citations
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Lee, Jaehoon, et al.. (2014). A Study on Readable Textbooks and Structure of Japanese Sentences. Journal of JSEE. 62(2). 2_51–2_56. 1 indexed citations
15.
Pornprasertmanit, Sunthud, Jaehoon Lee, & Kristopher J. Preacher. (2014). Ignoring Clustering in Confirmatory Factor Analysis: Some Consequences for Model Fit and Standardized Parameter Estimates. Multivariate Behavioral Research. 49(6). 518–543. 92 indexed citations
16.
Lee, Jaehoon & L. J. Shrum. (2013). Cultural Effects of Social Exclusion on Conspicuous Consumption and Charitable Helping: Testing the Differential Needs Hypothesis in Korea Vs. U.S.. ACR European Advances. 1 indexed citations
17.
Pandelaere, Mario, et al.. (2010). The Role of Regulatory Focus in the Endorsement of Material Values. Ghent University Academic Bibliography (Ghent University). 37. 1 indexed citations
18.
Lee, Jaehoon, et al.. (2010). Optimum target values for manufacturing processes when drifting rate in the process mean is normally distributed. Journal of the Korean society for quality management. 38(4). 540–548. 1 indexed citations
19.
Lee, Jaehoon, et al.. (2009). Economic Design of $\bar{X}$ Control Chart Using a Surrogate Variable. Journal of the Korean society for quality management. 37(2). 46–57. 3 indexed citations
20.
Yi, Youjae & Jaehoon Lee. (2005). An Empirical Study on the Customer Reponses to Service Recovery in the Context of Service Failure. Seoul National University Open Repository (Seoul National University). 11. 8 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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2026