Jihoon Jhang

631 total citations · 1 hit paper
23 papers, 428 citations indexed

About

Jihoon Jhang is a scholar working on Marketing, Sociology and Political Science and Economics and Econometrics. According to data from OpenAlex, Jihoon Jhang has authored 23 papers receiving a total of 428 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 11 papers in Sociology and Political Science and 9 papers in Economics and Econometrics. Recurrent topics in Jihoon Jhang's work include Consumer Behavior in Brand Consumption and Identification (8 papers), Decision-Making and Behavioral Economics (6 papers) and Consumer Market Behavior and Pricing (5 papers). Jihoon Jhang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Decision-Making and Behavioral Economics (6 papers) and Consumer Market Behavior and Pricing (5 papers). Jihoon Jhang collaborates with scholars based in United States, New Zealand and South Korea. Jihoon Jhang's co-authors include Jungkeun Kim, Susan Jung Grant, Margaret C. Campbell, Jooyoung Park, John Lynch, Seongseop Kim, Changju Kim, Jeong Hyun Kim, Brian King and Jacob C. Lee and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and Journal of Business Research.

In The Last Decade

Jihoon Jhang

20 papers receiving 404 citations

Hit Papers

When ChatGPT Gives Incorrect Answers: The Impact of Inacc... 2023 2026 2024 2025 2023 25 50 75

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Jihoon Jhang United States 12 205 181 69 64 58 23 428
Jooyoung Park China 11 187 0.9× 225 1.2× 51 0.7× 107 1.7× 48 0.8× 20 427
Rom Y. Schrift United States 11 246 1.2× 131 0.7× 50 0.7× 37 0.6× 78 1.3× 20 450
Mauricio Palmeira United States 12 221 1.1× 144 0.8× 62 0.9× 26 0.4× 48 0.8× 30 413
Ze Wang United States 11 213 1.0× 219 1.2× 97 1.4× 51 0.8× 22 0.4× 20 493
Scott Motyka United States 9 243 1.2× 163 0.9× 67 1.0× 32 0.5× 85 1.5× 12 437
Jeffrey R. Parker United States 12 409 2.0× 203 1.1× 80 1.2× 29 0.5× 78 1.3× 31 657
Maggie Wenjing Liu China 9 182 0.9× 119 0.7× 83 1.2× 59 0.9× 22 0.4× 21 360
Ethan Pancer Canada 10 306 1.5× 312 1.7× 75 1.1× 77 1.2× 31 0.5× 20 628
Diogo Hildebrand United States 12 281 1.4× 142 0.8× 62 0.9× 45 0.7× 25 0.4× 26 512

Countries citing papers authored by Jihoon Jhang

Since Specialization
Citations

This map shows the geographic impact of Jihoon Jhang's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jihoon Jhang with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jihoon Jhang more than expected).

Fields of papers citing papers by Jihoon Jhang

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Jihoon Jhang. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jihoon Jhang. The network helps show where Jihoon Jhang may publish in the future.

Co-authorship network of co-authors of Jihoon Jhang

This figure shows the co-authorship network connecting the top 25 collaborators of Jihoon Jhang. A scholar is included among the top collaborators of Jihoon Jhang based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jihoon Jhang. Jihoon Jhang is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jhang, Jihoon, et al.. (2025). AI-Generated News Content: The Impact of AI Writer Identity and Perceived AI Human-Likeness. International Journal of Human-Computer Interaction. 41(21). 13862–13874. 4 indexed citations
2.
Kim, Jungkeun, et al.. (2025). More variety-seeking in sorted versus non-sorted option displays in hospitality: The moderating effect of optimal stimulation level. International Journal of Hospitality Management. 129. 104173–104173.
3.
Kim, Jungkeun, et al.. (2024). Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity. Journal of Retailing and Consumer Services. 82. 104131–104131. 10 indexed citations
4.
Jhang, Jihoon, et al.. (2024). Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy. Journal of Business Research. 178. 114642–114642. 3 indexed citations
5.
Jhang, Jihoon, et al.. (2024). Genuine CSR motive and organizational attractiveness: The effects of a Company's inconsistent CSR behaviors on moral jobseekers. Business Ethics the Environment & Responsibility. 34(4). 1684–1698.
6.
Kim, Jungkeun, et al.. (2023). Preference for utilitarian or hedonic value options during a pandemic crisis: The moderation effects of childhood socioeconomic status and sensation-seeking. International Journal of Hospitality Management. 110. 103427–103427. 25 indexed citations
7.
Kim, Jeong Hyun, Jungkeun Kim, Jooyoung Park, et al.. (2023). When ChatGPT Gives Incorrect Answers: The Impact of Inaccurate Information by Generative AI on Tourism Decision-Making. Journal of Travel Research. 64(1). 51–73. 81 indexed citations breakdown →
8.
Kim, Jungkeun, Seongseop Kim, Jihoon Jhang, Jaeseok Lee, & Chulmo Koo. (2023). Effects of price sorting display on extreme option choice aversion: The role of ease of comparison in multiple option displays. Tourism Management. 97. 104741–104741. 6 indexed citations
9.
Kim, Jungkeun, Jihoon Jhang, Seongseop Kim, & Dimitrios Stylidis. (2022). The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice. Journal of Travel Research. 62(7). 1550–1568. 15 indexed citations
10.
Lee, Jaehoon, Jooyoung Park, Jacob C. Lee, Jihoon Jhang, & Jungkeun Kim. (2022). The impact of infectious disease cues on visual pattern-seeking. International Journal of Advertising. 42(4). 740–772. 3 indexed citations
11.
Jhang, Jihoon, et al.. (2022). The impact of childhood environments on the sunk‐cost fallacy. Psychology and Marketing. 40(3). 531–541. 4 indexed citations
12.
Jhang, Jihoon, et al.. (2022). Overhead aversion and facial expressions in crowdfunding. Journal of Retailing and Consumer Services. 69. 103101–103101. 12 indexed citations
13.
Jhang, Jihoon, et al.. (2022). An integrated model of prosocial crowdfunding decision: Three utility components and three informational cues. Electronic Commerce Research and Applications. 57. 101233–101233. 8 indexed citations
14.
Park, Jooyoung, Jungkeun Kim, Jihoon Jhang, Jacob C. Lee, & Jaehoon Lee. (2021). The impact of infectious disease threat on consumers' pattern‐seeking in sequential choices. Psychology and Marketing. 39(2). 370–389. 19 indexed citations
15.
Park, In‐Jo, Jungkeun Kim, Jihoon Jhang, Seongseop Kim, & Vivian Zhao. (2021). How More Options Decrease the Compromise Effect: Investigating Boundary Conditions for the Compromise Effect in Travel Decisions. Journal of Travel Research. 61(7). 1542–1558. 17 indexed citations
16.
Kim, Jungkeun, Jaeseok Lee, Jihoon Jhang, Jooyoung Park, & Jacob C. Lee. (2021). The impact of the COVID-19 threat on the preference for high versus low quality/price options. Journal of Hospitality Marketing & Management. 30(6). 699–716. 24 indexed citations
17.
18.
Jhang, Jihoon & John Lynch. (2014). Pardon the Interruption: Goal Proximity, Perceived Spare Time, and Impatience. Journal of Consumer Research. 41(5). 1267–1283. 44 indexed citations
19.
Jhang, Jihoon & Jungkeun Kim. (2009). Payment frequency discount vs. payment amount discount: the framing effect on preference reversal. AUT Scholarly Commons. 1 indexed citations
20.
Jou, Yung‐Tsan, et al.. (2008). A Performance Evaluation of Introducing Balanced Scorecard to High-tech Related Industries in Taiwan. ScholarWorks (Walden University). 6(1). 1. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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