eunjin Kim

2.0k total citations · 2 hit papers
88 papers, 1.4k citations indexed

About

eunjin Kim is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, eunjin Kim has authored 88 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Sociology and Political Science, 25 papers in Marketing and 17 papers in Literature and Literary Theory. Recurrent topics in eunjin Kim's work include Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (17 papers) eunjin Kim is often cited by papers focused on Digital Marketing and Social Media (21 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (17 papers) eunjin Kim collaborates with scholars based in United States, South Korea and Japan eunjin Kim's co-authors include Heather Shoenberger, Esther Thorson, S. Ratneshwar, Sidharth Muralidharan, Yuan Sun, Margaret Duffy, Kwang‐Sun Ryu, Dongyeon Son, Tae‐Gon Kim and Byungwoo Park and has published in prestigious journals such as Journal of Business Research, Schizophrenia Bulletin and International Journal of Environmental Research and Public Health.

In The Last Decade

eunjin Kim

76 papers receiving 1.3k citations

Hit Papers

align trajectories sort by overperformance

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

The next hype in social media advertising: Examining virtual influencers’ brand endorsement effectiveness

2023 72 citations eunjin Kim, Heather Shoenberger et al. Frontiers in Psychology profile →
Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers

2024 27 citations eunjin Kim, Heather Shoenberger et al. International Journal of Advertising profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
eunjin Kim United States	23	773	516	246	153	137	88	1.4k
Seunghee Han South Korea	12	297 0.4×	199 0.4×	61 0.2×	20 0.1×	49 0.4×	47	935
Matthias Höfer Switzerland	18	402 0.5×	79 0.2×	363 1.5×	133 0.9×	41 0.3×	58	1.1k
Terry Bristol United States	15	732 0.9×	808 1.6×	71 0.3×	321 2.1×	178 1.3×	35	1.5k
Zaheer Hussain United Kingdom	19	1.4k 1.9×	41 0.1×	130 0.5×	57 0.4×	145 1.1×	56	1.8k
Norbert Mundorf United States	16	249 0.3×	184 0.4×	287 1.2×	133 0.9×	48 0.4×	35	884
Mojisola F. Tiamiyu United States	12	924 1.2×	234 0.5×	110 0.4×	20 0.1×	106 0.8×	18	1.4k
Matthias R. Hastall Germany	15	581 0.8×	43 0.1×	256 1.0×	84 0.5×	40 0.3×	45	1.0k
Luc Pauwels Belgium	17	697 0.9×	29 0.1×	77 0.3×	77 0.5×	9 0.1×	67	1.3k
Mariek Vanden Abeele Belgium	24	1.6k 2.1×	78 0.2×	193 0.8×	176 1.2×	207 1.5×	84	2.2k
Yuwei Jiang Hong Kong	19	509 0.7×	697 1.4×	158 0.6×	57 0.4×	94 0.7×	72	1.5k

Countries citing papers authored by eunjin Kim

Since Specialization

Citations

This map shows the geographic impact of eunjin Kim's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by eunjin Kim with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites eunjin Kim more than expected).

Fields of papers citing papers by eunjin Kim

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by eunjin Kim. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by eunjin Kim. The network helps show where eunjin Kim may publish in the future.

Co-authorship network of co-authors of eunjin Kim

This figure shows the co-authorship network connecting the top 25 collaborators of eunjin Kim. A scholar is included among the top collaborators of eunjin Kim based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with eunjin Kim. eunjin Kim is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Ryoo, Yuhosua, et al.. (2025). AI chatbot interventions in combatting marijuana-impaired driving: the role of gender, linguistic style, and hypocrisy induction. International Journal of Advertising. 44(7). 1311–1340. 2 indexed citations

Kim, eunjin, et al.. (2024). Novelty vs. trust in virtual influencers: exploring the effectiveness of human-like virtual influencers and anime-like virtual influencers. International Journal of Advertising. 44(3). 453–483. 27 indexed citations breakdown →

Kim, eunjin, et al.. (2023). Mollifying green skepticism: Effective strategies for inspiring green participation in the hospitality industry. Frontiers in Psychology. 14. 1176863–1176863. 5 indexed citations

Kim, eunjin, et al.. (2023). Design of Korean Discussion Instructional Model based on ADDIE Model for Foreign Undergraduate Students. 60. 127–162.

Kim, eunjin, Margaret Duffy, & Esther Thorson. (2021). Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising. Journal of Advertising. 50(2). 119–138. 64 indexed citations

Houston, J. Brian, Esther Thorson, eunjin Kim, & Murali K. Mantrala. (2021). COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis. American Behavioral Scientist. 65(7). 893–913. 13 indexed citations

Kim, eunjin, et al.. (2021). Perceived online social support for Parkinson’s disease patients: The role of support type, uncertainty, contentment, and psychological quality of life. Communication Quarterly. 69(3). 259–279. 5 indexed citations

Kim, eunjin. (2020). The Influence of Peer Mentoring on the Development of Pedagogical Content Knowledge (PCK) and Teacher Self-efficacy of Pre-service Music Teachers. The Journal of the Korea Contents Association. 20(10). 353–368.

Ferle, Carrie La, Sidharth Muralidharan, & eunjin Kim. (2019). Using Guilt and Shame Appeals from an Eastern Perspective to Promote Bystander Intervention: A Study of Mitigating Domestic Violence in India. Journal of Advertising. 48(5). 555–568. 22 indexed citations

10.

Kim, eunjin. (2018). An Exploratory Study on The Pre-service Teachers' Perception of Education Paradigm in The Fourth Industrial Revolution Era. The Journal of the Korea Contents Association. 18(9). 248–259. 1 indexed citations

11.

Han, Hyun Ho, et al.. (2018). The Relationship between Risk of School Bullying Victimization and Risk of Internet Gaming Disorder in Adolescents: Focusing on Gender Differences. 31(2). 79–87. 1 indexed citations

12.

Kim, eunjin, et al.. (2018). The Effects of Teaching Method and Homework Feedback on Students’ Class Attitude, Classroom Atmosphere, Class Satisfaction, Self-Directed Learning, and Academic Achievement. Teacher Education Research. 57(2). 246–259. 4 indexed citations

13.

Jeong, Hyunsuk, Hyeon Woo Yim, Sun‐Jin Jo, et al.. (2017). Study protocol of the internet user Cohort for Unbiased Recognition of gaming disorder in Early adolescence (iCURE), Korea, 2015–2019. BMJ Open. 7(10). e018350–e018350. 19 indexed citations

14.

Kim, eunjin. (2015). The Effect of Parent’s Forced Academic Comparison on Adolescent Problems: Focusing on Academic Inferiority, Depression and Smart Phone Addiction. Journal of Adolescent welfare. 17(1). 357–381. 1 indexed citations

15.

Thorson, Esther, et al.. (2015). News use of mobile media: A contingency model. Mobile Media & Communication. 3(2). 160–178. 17 indexed citations

16.

Kim, eunjin, et al.. (2014). A Case Study on Classification System Design for Public Sector Information Typology. Journal of Digital Convergence. 12(4). 51–68. 1 indexed citations

17.

Kim, eunjin, et al.. (2012). Development and validation of a emotional regulation scale in academic settings. 50(3). 253–275. 1 indexed citations

18.

Kim, eunjin, et al.. (2012). The Effects of Perceived Value on Consumer Satisfaction and Repurchase Intention in Packaged Kimchi. 11(2). 355–375. 1 indexed citations

19.

Park, Jee-Young, eunjin Kim, Myung‐Hee Kim, & Mi‐Kyeong Choi. (2012). Comparison of Meal Satisfaction, Dietary Habits, and Nutrient Intakes according to School Lunch Support among Middle School Boys and Girls in Incheon. Journal of the Korean Dietetic Association. 18(1). 1–15. 3 indexed citations

20.

Hong, Seoyeon, Edson C. Tandoc, eunjin Kim, Bokyung Kim, & Kevin Wise. (2012). The Real You? The Role of Visual Cues and Comment Congruence in Perceptions of Social Attractiveness from Facebook Profiles. Cyberpsychology Behavior and Social Networking. 15(7). 339–344. 53 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact