Sidharth Muralidharan

1.6k citations
44 papers · 1.2k indexed · h-index 17
Topics
Consumer Behavior in Brand Consumption and Identification (19 papers)Digital Marketing and Social Media (12 papers)Environmental Sustainability in Business (10 papers)

In The Last Decade

Sidharth Muralidharan

43 papers receiving 1.1k citations

Peers

Sidharth Muralidharan
Comparison fields: 5 of 100
  • Marketing 577
  • Sociology and Political Science 531
  • Management, Monitoring, Policy and Law 297
  • Communication 247
  • Strategy and Management 133
Replace Anke Wonneberger with:
Anke Wonneberger Netherlands
Sommer Kapitan New Zealand
Janine Dermody United Kingdom
Christina Kwai Choi Lee Malaysia
Margee Hume Australia
Helen Perkins Australia
Li Miao United States
Gergely Nyilasy Australia
Gonzalo Díaz Meneses Spain
Chaowu Xie China
Sidharth Muralidharan relative to Anke Wonneberger Netherlands Anke Wonneberger's profile →
Citations per field
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Anke Wonneberger · 1×
Citations per year

Countries citing papers authored by Sidharth Muralidharan

Since Specialization
Citations

This map shows the geographic impact of Sidharth Muralidharan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sidharth Muralidharan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sidharth Muralidharan more than expected).

Fields of papers citing papers by Sidharth Muralidharan

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sidharth Muralidharan. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sidharth Muralidharan. The network helps show where Sidharth Muralidharan may publish in the future.

Co-authorship network of co-authors of Sidharth Muralidharan

This figure shows the co-authorship network connecting the top 25 collaborators of Sidharth Muralidharan. A scholar is included among the top collaborators of Sidharth Muralidharan based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sidharth Muralidharan. Sidharth Muralidharan is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
#WorkIndexed citations
1 0
2 8
3 14
4 28
5 27
6 1
7 5
8 8
9 1
10 5
11 4
12 2
13 4
14 22
15 11
16 62
17 11
18 24
19 10
20 114

About Sidharth Muralidharan

Sidharth Muralidharan is a scholar working on Marketing, Health and Applied Psychology, having authored 44 papers that have together received 1.2k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (19 papers), Digital Marketing and Social Media (12 papers) and Environmental Sustainability in Business (10 papers). The work is most often cited by research in Marketing (577 citations), Communication (247 citations) and Management, Monitoring, Policy and Law (297 citations). Sidharth Muralidharan has collaborated with scholars based in United States, Israel and South Korea. Frequent co-authors include Jun Heo, Jae‐Hwa Shin, Carrie La Ferle, Kim Bartel Sheehan, Fei Xue, Daniel Patterson, Linjuan Rita Men, eunjin Kim, Yongjun Sung and Francisco Rejón‐Guardia. Their work appears in journals such as International Journal of Environmental Research and Public Health, Journal of Advertising and Journal for the Scientific Study of Religion.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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