Shelly Rodgers

4.1k total citations
70 papers, 2.9k citations indexed

About

Shelly Rodgers is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Shelly Rodgers has authored 70 papers receiving a total of 2.9k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Sociology and Political Science, 24 papers in Marketing and 16 papers in Communication. Recurrent topics in Shelly Rodgers's work include Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (15 papers). Shelly Rodgers is often cited by papers focused on Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (15 papers). Shelly Rodgers collaborates with scholars based in United States, United Kingdom and Australia. Shelly Rodgers's co-authors include Esther Thorson, Mary Harris, Qimei Chen, Kjerstin Thorson, Hyojung Park, Mira Lee, Mikyoung Kim, Kennon M. Sheldon, Doyle Yoon and Ye Wang and has published in prestigious journals such as Journal of Research in Science Teaching, Journal of Communication and Journal of Advertising.

In The Last Decade

Shelly Rodgers

68 papers receiving 2.6k citations

Peers

Shelly Rodgers

SPS

MARKE

ISM

COMMU

OBHRM

Sally J. McMillan United States

Guda van Noort Netherlands

Joe Phua United States

Shupei Yuan United States

Seounmi Youn United States

Tracy L. Tuten United States

Wan‐Hsiu Sunny Tsai United States

Mariea Grubbs Hoy United States

Hilde Voorveld Netherlands

Louisa Ha United States

Sally J. McMillan United States

Shelly Rodgers

2.0k ×1.0

SPS

838 ×0.8

MARKE

982 ×1.2

ISM

727 ×1.3

COMMU

461 ×1.3

OBHRM

Citations per year, relative to Shelly Rodgers Shelly Rodgers (= 1×) peers Sally J. McMillan

Countries citing papers authored by Shelly Rodgers

Since Specialization

Citations

This map shows the geographic impact of Shelly Rodgers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shelly Rodgers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shelly Rodgers more than expected).

Fields of papers citing papers by Shelly Rodgers

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Shelly Rodgers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shelly Rodgers. The network helps show where Shelly Rodgers may publish in the future.

Co-authorship network of co-authors of Shelly Rodgers

This figure shows the co-authorship network connecting the top 25 collaborators of Shelly Rodgers. A scholar is included among the top collaborators of Shelly Rodgers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shelly Rodgers. Shelly Rodgers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Rodgers, Shelly. (2022). Past, Present, and Future of the Journal of Advertising. Journal of Advertising. 51(2). 133–135. 5 indexed citations

Rodgers, Shelly, et al.. (2019). Effects of Brand Feedback to Negative eWOM on Attitude Toward the Product. 32(2). 1 indexed citations

Rodgers, Shelly, et al.. (2019). Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising. 41(3). 257–283. 4 indexed citations

Rodgers, Shelly. (2018). Why We Need Better Measures Of Research Impact in Advertising. Journal of Advertising Research. 58(4). 385–389. 3 indexed citations

Rodgers, Shelly, et al.. (2017). Revisiting the interactive advertising model (IAM) after 15 years: An analysis of impact and implications. 3–18. 1 indexed citations

Eckler, Petya, Shelly Rodgers, & Kevin D. Everett. (2016). Characteristics of Community Newspaper Coverage of Tobacco Control and Its Relationship to the Passage of Tobacco Ordinances. Journal of Community Health. 41(5). 953–961. 9 indexed citations

Young, Rachel, et al.. (2011). Building the health news agenda in local newspapers: Lessons for health-care managers. 4(3). 148–159. 6 indexed citations

Park, Hyojung, et al.. (2011). Health Organizations’ Use of Facebook for Health Advertising and Promotion. Journal of Interactive Advertising. 12(1). 62–77. 83 indexed citations

Lee, Mira, Shelly Rodgers, & Mikyoung Kim. (2009). Effects of Valence and Extremity of eWOM on Attitude toward the Brand and Website. Journal of Current Issues & Research in Advertising. 31(2). 1–11. 170 indexed citations

10.

Cohen, Elisia L., Charlene Caburnay, Douglas A. Luke, et al.. (2008). Cancer Coverage in General-Audience and Black Newspapers. Health Communication. 23(5). 427–435. 76 indexed citations

11.

Rodgers, Shelly, Qimei Chen, Margaret Duffy, & Kenneth Fleming. (2007). Media Usage as Health Segmentation Variables. Journal of Health Communication. 12(2). 105–119. 27 indexed citations

12.

Chen, Qimei & Shelly Rodgers. (2006). Development of an Instrument to Measure Web Site Personality. Journal of Interactive Advertising. 7(1). 4–46. 46 indexed citations

13.

Thorson, Kjerstin & Shelly Rodgers. (2006). Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction. Journal of Interactive Advertising. 6(2). 5–44. 259 indexed citations

14.

Rodgers, Shelly, et al.. (2005). Internet Motives of Users in the United States, United Kingdom, Australia, and Korea. Journal of Interactive Advertising. 6(1). 61–67. 19 indexed citations

15.

Rodgers, Shelly. (2002). The Interactive Advertising Model Tested. Journal of Interactive Advertising. 2(2). 22–33. 19 indexed citations

16.

Rodgers, Shelly & Kennon M. Sheldon. (2002). An Improved Way To Characterize Internet Users. Journal of Advertising Research. 42(5). 85–94. 59 indexed citations

17.

Rodgers, Shelly & Qimei Chen. (2002). Post-Adoption Attitudes To Advertising On The Internet. Journal of Advertising Research. 42(5). 95–104. 19 indexed citations

18.

Rodgers, Shelly & Esther Thorson. (2000). The Interactive Advertising Model. Journal of Interactive Advertising. 1(1). 41–60. 327 indexed citations

19.

Rodgers, Shelly & Esther Thorson. (2000). “Fixing”; stereotypes in news photos: A synergistic approach with theLos Angeles times. Visual Communication Quarterly. 7(3). 8–7. 28 indexed citations

20.

Rodgers, Shelly, et al.. (2000). ‘Reality’ in the St. Louis Post-Dispatch. Newspaper Research Journal. 21(3). 51–68. 14 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact