Shelly Rodgers
- Sociology and Political Science top 0.5%
- Marketing top 0.5%
- Information Systems and Management top 0.5%
- Communication top 1%
- Organizational Behavior and Human Resource Management top 2%
- Co-authors
- Esther ThorsonMary HarrisQimei ChenKjerstin ThorsonHyojung ParkMira LeeMikyoung KimKennon M. Sheldon
- Topics
- Digital Marketing and Social Media (27 papers)Consumer Behavior in Brand Consumption and Identification (19 papers)Media Influence and Health (15 papers)
- Partner nations
- United StatesUnited KingdomAustralia
In The Last Decade
Shelly Rodgers
68 papers receiving 2.6k citations
Peers
Comparison fields: 5 of 118
- Sociology and Political Science 2.0k
- Marketing 1.1k
- Information Systems and Management 816
- Communication 568
- Organizational Behavior and Human Resource Management 343
Countries citing papers authored by Shelly Rodgers
This map shows the geographic impact of Shelly Rodgers's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Shelly Rodgers with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Shelly Rodgers more than expected).
Fields of papers citing papers by Shelly Rodgers
This network shows the impact of papers produced by Shelly Rodgers. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Shelly Rodgers. The network helps show where Shelly Rodgers may publish in the future.
Co-authorship network of co-authors of Shelly Rodgers
This figure shows the co-authorship network connecting the top 25 collaborators of Shelly Rodgers. A scholar is included among the top collaborators of Shelly Rodgers based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Shelly Rodgers. Shelly Rodgers is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 5 | |
| 2 | 1 | |
| 3 | 4 | |
| 4 | 3 | |
| 5 | Revisiting the interactive advertising model (IAM) after 15 years: An analysis of impact and implications | 1 |
| 6 | 9 | |
| 7 | 6 | |
| 8 | 83 | |
| 9 | 170 | |
| 10 | 76 | |
| 11 | 27 | |
| 12 | 46 | |
| 13 | 259 | |
| 14 | 19 | |
| 15 | 19 | |
| 16 | 59 | |
| 17 | 19 | |
| 18 | 327 | |
| 19 | 28 | |
| 20 | 14 |
About Shelly Rodgers
Shelly Rodgers is a scholar working on Marketing, Communication and Information Systems and Management, having authored 70 papers that have together received 2.9k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (27 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (15 papers). The work is most often cited by research in Information Systems and Management (816 citations), Marketing (1.1k citations) and Communication (568 citations). Shelly Rodgers has collaborated with scholars based in United States, United Kingdom and Australia. Frequent co-authors include Esther Thorson, Mary Harris, Qimei Chen, Kjerstin Thorson, Hyojung Park, Mira Lee, Mikyoung Kim, Kennon M. Sheldon, Doyle Yoon and Ye Wang. Their work appears in journals such as Journal of Research in Science Teaching, Journal of Communication and Journal of Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.