Tom Novak

630 total citations
4 papers, 418 citations indexed

About

Tom Novak is a scholar working on Cellular and Molecular Neuroscience, Sociology and Political Science and Marketing. According to data from OpenAlex, Tom Novak has authored 4 papers receiving a total of 418 indexed citations (citations by other indexed papers that have themselves been cited), including 1 paper in Cellular and Molecular Neuroscience, 1 paper in Sociology and Political Science and 1 paper in Marketing. Recurrent topics in Tom Novak's work include Technology Adoption and User Behaviour (1 paper), Photoreceptor and optogenetics research (1 paper) and ICT Impact and Policies (1 paper). Tom Novak is often cited by papers focused on Technology Adoption and User Behaviour (1 paper), Photoreceptor and optogenetics research (1 paper) and ICT Impact and Policies (1 paper). Tom Novak collaborates with scholars based in United States, Netherlands and Hong Kong. Tom Novak's co-authors include Donna L. Hoffman, Vibhanshu Abhishek, Yuchi Zhang, Hannes Datta, William Rand, Michelle Andrews, Nathan M. Fong, P.K. Kannan, Andrew T. Stephen and Peter C. Verhoef and has published in prestigious journals such as Journal of Interactive Marketing, Neurochemistry International and PubMed.

In The Last Decade

Tom Novak

4 papers receiving 349 citations

Peers

Tom Novak
Comparison fields: 5 of 77
  • Marketing 202
  • Sociology and Political Science 187
  • Information Systems and Management 139
  • Organizational Behavior and Human Resource Management 106
  • Strategy and Management 77
Replace Vijaykumar Krishnan with:
Vijaykumar Krishnan United States
Xiaoning Liang Ireland
Danielle Fowler United States
Her‐Sen Doong Taiwan
Namjae Cho South Korea
Kuo-Kuang Chu Taiwan
Yongqing Yang China
Alireza Golmohammadi United States
Gian M. Fulgoni Australia
Vijaykumar Krishnan United States View profile →
Citations per field, relative to Tom Novak
Tom Novak · 1×
Citations per year, relative to Tom Novak
Tom Novak · 1×

Countries citing papers authored by Tom Novak

Since Specialization
Citations

This map shows the geographic impact of Tom Novak's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tom Novak with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tom Novak more than expected).

Fields of papers citing papers by Tom Novak

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tom Novak. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tom Novak. The network helps show where Tom Novak may publish in the future.

Co-authorship network of co-authors of Tom Novak

This figure shows the co-authorship network connecting the top 25 collaborators of Tom Novak. A scholar is included among the top collaborators of Tom Novak based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tom Novak. Tom Novak is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

4 of 4 papers shown
# Work Indexed citations
1 156
2 29
3
How to acquire customers on the Web.
207
4
BUILDING CUSTOMER TRUST ONLINE
26

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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