Gunnar Mau

550 total citations
24 papers, 321 citations indexed

About

Gunnar Mau is a scholar working on Marketing, Sociology and Political Science and Applied Psychology. According to data from OpenAlex, Gunnar Mau has authored 24 papers receiving a total of 321 indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Applied Psychology. Recurrent topics in Gunnar Mau's work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (7 papers). Gunnar Mau is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Consumer Retail Behavior Studies (7 papers). Gunnar Mau collaborates with scholars based in Germany, Denmark and Austria. Gunnar Mau's co-authors include Hanna Schramm‐Klein, Günter Silberer, Sascha Steinmann, Florian Barvencik, Jonathan E. Brown, Michael Amling, Lucia A. Reisch, Kirsten Terfehr, Katja Wingenfeld and Carsten Spitzer and has published in prestigious journals such as Journal of Psychosomatic Research, Psychoneuroendocrinology and Appetite.

In The Last Decade

Gunnar Mau

21 papers receiving 301 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Gunnar Mau Germany	8	162	144	59	46	29	24	321
Andrew Kuo United States	7	164 1.0×	202 1.4×	32 0.5×	38 0.8×	8 0.3×	8	373
Dina Rasolofoarison United Kingdom	5	105 0.6×	154 1.1×	15 0.3×	28 0.6×	16 0.6×	8	332
Mikyeung Bae United States	10	229 1.4×	212 1.5×	42 0.7×	74 1.6×	11 0.4×	14	429
Tathagata Ghosh India	10	279 1.7×	148 1.0×	37 0.6×	90 2.0×	9 0.3×	17	383
Jungsun Ahn South Korea	6	220 1.4×	64 0.4×	34 0.6×	47 1.0×	10 0.3×	10	344
Nina Belei Netherlands	5	165 1.0×	150 1.0×	18 0.3×	30 0.7×	44 1.5×	6	354
Jesper H. Nielsen United States	9	147 0.9×	193 1.3×	75 1.3×	12 0.3×	25 0.9×	12	382
Ifeoma Adaji Canada	10	166 1.0×	79 0.5×	27 0.5×	68 1.5×	12 0.4×	45	341
Antonia Mantonakis Canada	8	135 0.8×	133 0.9×	28 0.5×	30 0.7×	5 0.2×	21	363
Zeph M. C. van Berlo Netherlands	9	187 1.2×	137 1.0×	56 0.9×	60 1.3×	6 0.2×	28	346

Countries citing papers authored by Gunnar Mau

Since Specialization

Citations

This map shows the geographic impact of Gunnar Mau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunnar Mau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunnar Mau more than expected).

Fields of papers citing papers by Gunnar Mau

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Gunnar Mau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gunnar Mau. The network helps show where Gunnar Mau may publish in the future.

Co-authorship network of co-authors of Gunnar Mau

This figure shows the co-authorship network connecting the top 25 collaborators of Gunnar Mau. A scholar is included among the top collaborators of Gunnar Mau based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Gunnar Mau. Gunnar Mau is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Büttner, Oliver B., et al.. (2024). “Flavor, fun, and vitamins”? Consumers’ lay beliefs about child-oriented food products. Appetite. 205. 107773–107773.

Mau, Gunnar, et al.. (2023). Multisensory in Stationary Retail. 1 indexed citations

Hartig, Johannes, et al.. (2023). Theory-Based Behavioral Indicators for Children’s Purchasing Self-Control in a Computer-Based Simulated Supermarket. European Journal of Psychological Assessment. 39(4). 289–298. 2 indexed citations

Mau, Gunnar, et al.. (2022). Financial Literacy of Adults in Germany FILSA Study Results. Journal of risk and financial management. 15(11). 488–488. 7 indexed citations

Mau, Gunnar, et al.. (2021). “It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics. European Journal of Marketing. 55(10). 2700–2734. 38 indexed citations

Mau, Gunnar, et al.. (2021). Multisensorik im stationären Handel. 1 indexed citations

Marx, Paul, et al.. (2020). Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack. RePEc: Research Papers in Economics. 4(2-4). 203–211. 2 indexed citations

Mau, Gunnar, et al.. (2019). What helps children resist distracting marketing stimuli? Implementation intentions and restrictions alter food choice. Appetite. 140. 159–168. 7 indexed citations

Steinmann, Sascha, Hanna Schramm‐Klein, Gunnar Mau, & Gerhard Wagner. (2016). An Exploratory Investigation of Multidimensional Customer Contact Sequences - Insights into Customer Behaviour in Multichannel Retailing. Marketing ZFP. 38(2). 75–91. 2 indexed citations

10.

Steinmann, Sascha, Gunnar Mau, & Hanna Schramm‐Klein. (2015). Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation. Psychology and Marketing. 32(3). 356–371. 39 indexed citations

11.

Brown, Jonathan E., et al.. (2015). Acceptance of vitamin D-fortified products in Germany – A representative consumer survey. Food Quality and Preference. 43. 53–62. 26 indexed citations

12.

Steinmann, Sascha, Hanna Schramm‐Klein, & Gunnar Mau. (2015). Beteiligung und Bewertung in sozialen Online-Netzwerken aus der Perspektive des Marketings. Zeitschrift für Literaturwissenschaft und Linguistik. 45(1). 125–140.

13.

Schramm‐Klein, Hanna, et al.. (2015). Play, Flow and Buy? Influence of Players' Experiences on Consumption-Relevant Behaviour. Marketing ZFP. 37(4). 188–200.

14.

Mau, Gunnar, et al.. (2013). Who Is the Loser When I Lose the Game? Does Losing an Advergame Have a Negative Impact on the Perception of the Brand?. Journal of Advertising. 42(2-3). 183–195. 62 indexed citations

15.

Terfehr, Kirsten, Gunnar Mau, Linn K. Kuehl, et al.. (2013). Noradrenergic blockade and memory in patients with major depression and healthy participants. Psychoneuroendocrinology. 40. 86–90. 18 indexed citations

16.

Mau, Gunnar & Günter Silberer. (2009). Can Every Brand Win with in-Game Advertising?: The Role of Brand Familiarity. Dialnet (Universidad de la Rioja). 165–174. 3 indexed citations

17.

Mau, Gunnar. (2009). Die Bedeutung der Emotionen beim Besuch von Online-Shops. Gabler eBooks. 2 indexed citations

18.

Zucchella, Antonella, Paola Cerchiello, Astrid Siebels, et al.. (2008). Evaluation of Sponsorship Effects on Brand Image within a European Context: the America’s Cup and Louis Vuitton Case. 1 indexed citations

19.

Cerchiello, Paola, et al.. (2008). HOW PERCEIVED IMAGE OF A SPONSORSHIP EVENT INFLUENCES ON THE BRAND PERCEPTIONS: AN INTERNATIONAL RESEARCH OF THE AMERICA'S CUP AND LOUIS VUITTON. International Journal of Management Cases. 10(3). 261–281. 1 indexed citations

20.

Mau, Gunnar, et al.. (1972). The dimension of neuroticism as a modifying factor in the association between biological conditions and nausea in pregnancy. Journal of Psychosomatic Research. 16(6). 395–404. 4 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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