Gunnar Mau
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 13
- Consumer Behavior in Brand Consumption and Identification 7
- Consumer Retail Behavior Studies 7
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- Digital Marketing and Social Media 7
- Digital Games and Media 1
- Co-authors
- Hanna Schramm‐Klein (11 shared papers)Günter Silberer (2 shared papers)Sascha Steinmann (6 shared papers)Michael Amling (1 shared paper)Florian Barvencik (1 shared paper)Jonathan E. Brown (1 shared paper)Lucia A. Reisch (1 shared paper)Carsten Spitzer (1 shared paper)
In The Last Decade
Gunnar Mau
23 papers receiving 311 citations
Peers
Comparison fields: 5 of 77
- Marketing 145
- Information Systems and Management 47
- Literature and Literary Theory 58
- Applied Psychology 23
- Human-Computer Interaction 27
Countries citing papers authored by Gunnar Mau
This map shows the geographic impact of Gunnar Mau's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gunnar Mau with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gunnar Mau more than expected).
Fields of papers citing papers by Gunnar Mau
This network shows the impact of papers produced by Gunnar Mau. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Gunnar Mau. The network helps show where Gunnar Mau may publish in the future.
Co-authors
The 25 scholars most cited alongside Gunnar Mau, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 26 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 73 | |
| 2 | 2013 | 63 | |
| 3 | 2021 | 42 | |
| 4 | 2015 | 40 | |
| 5 | 2015 | 26 | |
| 6 | 2013 | 18 | |
| 7 | 2016 | 15 | |
| 8 | 2014 | 10 | |
| 9 | 2019 | 7 | |
| 10 | 2011 | 7 | |
| 11 | 2022 | 7 | |
| 12 | 1972 | 4 | |
| 13 | Can Every Brand Win with in-Game Advertising?: The Role of Brand Familiarity | 2009 | 3 |
| 14 | 2016 | 2 | |
| 15 | 2023 | 2 | |
| 16 | 2020 | 2 | |
| 17 | 2009 | 2 | |
| 18 | 2023 | 1 | |
| 19 | 2024 | 1 | |
| 20 | 2025 | 1 |
About Gunnar Mau
Gunnar Mau is a scholar working on Marketing, Sociology and Political Science, Applied Psychology, Management of Technology and Innovation and Gender Studies, having authored 26 papers that have together received 329 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers), Behavioral Health and Interventions (4 papers), Digital Innovation in Industries (3 papers), Media, Gender, and Advertising (2 papers), Consumer Attitudes and Food Labeling (2 papers) and Digital Games and Media (1 paper). The work is most often cited by research in Marketing (145 citations), Information Systems and Management (47 citations), Literature and Literary Theory (58 citations), Applied Psychology (23 citations) and Human-Computer Interaction (27 citations). Gunnar Mau has collaborated with scholars based in Germany, Denmark and Austria. Frequent co-authors include Hanna Schramm‐Klein, Günter Silberer, Sascha Steinmann, Michael Amling, Florian Barvencik, Jonathan E. Brown, Lucia A. Reisch, Carsten Spitzer, Christian Otte and Katja Wingenfeld. Their work appears in journals such as Appetite, European Journal of Marketing, Psychoneuroendocrinology, Journal of Psychosomatic Research and European Journal of Psychological Assessment.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.