Anca C. Micu

516 total citations
11 papers, 357 citations indexed

About

Anca C. Micu is a scholar working on Sociology and Political Science, Marketing and Communication. According to data from OpenAlex, Anca C. Micu has authored 11 papers receiving a total of 357 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Sociology and Political Science, 8 papers in Marketing and 1 paper in Communication. Recurrent topics in Anca C. Micu's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Marketing and Advertising Strategies (2 papers). Anca C. Micu is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Marketing and Advertising Strategies (2 papers). Anca C. Micu collaborates with scholars based in United States, Australia and France. Anca C. Micu's co-authors include Iryna Pentina, Véronique Guilloux, Joseph T. Plummer, Esther Thorson, Joel Rubinson, Oded Netzer, Arjun Chaudhuri, Tilottama G. Chowdhury and Glen T. Cameron and has published in prestigious journals such as Journal of Advertising, Internet Research and Journal of Advertising Research.

In The Last Decade

Anca C. Micu

10 papers receiving 338 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Anca C. Micu United States	6	235	227	61	47	47	11	357
Claire Allison Stammerjohan United States	5	212 0.9×	273 1.2×	42 0.7×	46 1.0×	34 0.7×	9	385
Jiska Eelen Netherlands	7	299 1.3×	257 1.1×	78 1.3×	28 0.6×	37 0.8×	15	410
Stephan Sonnenburg Austria	5	205 0.9×	134 0.6×	47 0.8×	24 0.5×	25 0.5×	12	303
Carolyn Garrity United States	2	248 1.1×	204 0.9×	32 0.5×	52 1.1×	21 0.4×	3	319
Jung-Gyo Lee South Korea	7	268 1.1×	286 1.3×	52 0.9×	35 0.7×	23 0.5×	17	369
Nicole Votolato Montgomery United States	10	202 0.9×	268 1.2×	39 0.6×	59 1.3×	38 0.8×	16	474
Francesca Valsesia United States	8	198 0.8×	138 0.6×	28 0.5×	45 1.0×	18 0.4×	18	306
Vlad Demsar Australia	8	197 0.8×	127 0.6×	46 0.8×	58 1.2×	16 0.3×	16	327
Freya De Keyzer Belgium	10	344 1.5×	228 1.0×	139 2.3×	50 1.1×	23 0.5×	14	421
Agnès Helme-Guizon France	8	197 0.8×	178 0.8×	57 0.9×	21 0.4×	19 0.4×	21	330

Countries citing papers authored by Anca C. Micu

Since Specialization

Citations

This map shows the geographic impact of Anca C. Micu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anca C. Micu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anca C. Micu more than expected).

Fields of papers citing papers by Anca C. Micu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Anca C. Micu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anca C. Micu. The network helps show where Anca C. Micu may publish in the future.

Co-authorship network of co-authors of Anca C. Micu

This figure shows the co-authorship network connecting the top 25 collaborators of Anca C. Micu. A scholar is included among the top collaborators of Anca C. Micu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Anca C. Micu. Anca C. Micu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

11 of 11 papers shown

1.

Micu, Anca C., et al.. (2019). Understanding Social Media: The Effect of Belief Type and Product Type on Consumers’ Social Media Use. The Journal of Marketing Theory and Practice. 27(1). 55–66. 10 indexed citations

2.

Pentina, Iryna, Véronique Guilloux, & Anca C. Micu. (2018). Exploring Social Media Engagement Behaviors in the Context of Luxury Brands. Journal of Advertising. 47(1). 55–69. 192 indexed citations

3.

Chowdhury, Tilottama G., et al.. (2017). What do Consumers Tweet About? The Role of Product Type and Brand Belief Type on User-Generated Content. 6(2). 1–7. 3 indexed citations

4.

Micu, Anca C. & Iryna Pentina. (2015). Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads. Internet Research. 25(3). 378–398. 17 indexed citations

5.

Micu, Anca C. & Iryna Pentina. (2012). Integrating advertising and news about the brand in the online environment: Are all products the same?. Journal of Marketing Communications. 20(3). 159–175. 5 indexed citations

6.

Micu, Anca C., et al.. (2011). The Shape of Marketing Research in 2021. Journal of Advertising Research. 51(1). 213–221. 11 indexed citations

7.

Micu, Anca C.. (2010). TELLING THE BRAND STORY: INCLUDING NEWS ARTICLES IN ONLINE PROMOTIONAL STRATEGIES. Management and Marketing. 5(2). 2 indexed citations

8.

Micu, Anca C. & Joseph T. Plummer. (2010). Measurable Emotions: How Television Ads Really Work. Journal of Advertising Research. 50(2). 137–153. 94 indexed citations

9.

Micu, Anca C. & Esther Thorson. (2008). Leveraging News and Advertising to Introduce New Brands on the Web. Journal of Interactive Advertising. 9(1). 14–26. 20 indexed citations

10.

Micu, Anca C.. (2007). Theoretical Approaches in Internet Advertising Research. 2 indexed citations

11.

Micu, Anca C., et al.. (2004). An Economic Model of Permission Marketing: Win-win-win Relationship Building Among Marketers, ISPs, and Internet Users. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact