Günter Silberer

633 total citations
24 papers, 133 citations indexed

About

Günter Silberer is a scholar working on Sociology and Political Science, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Günter Silberer has authored 24 papers receiving a total of 133 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Sociology and Political Science, 9 papers in Strategy and Management and 9 papers in Management of Technology and Innovation. Recurrent topics in Günter Silberer's work include Corporate Governance and Management (9 papers), Digital Innovation in Industries (8 papers) and Consumer behavior in food and health (6 papers). Günter Silberer is often cited by papers focused on Corporate Governance and Management (9 papers), Digital Innovation in Industries (8 papers) and Consumer behavior in food and health (6 papers). Günter Silberer collaborates with scholars based in Germany. Günter Silberer's co-authors include Gunnar Mau, Oliver B. Büttner, Bernhard Sauter, Lars Fischer and Wolfgang Fritz and has published in prestigious journals such as Journal of Business Research, International Journal of Advertising and Journal of Consumer Policy.

In The Last Decade

Günter Silberer

20 papers receiving 109 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Günter Silberer Germany 5 78 69 28 27 16 24 133
Claudia Fantapié Altobelli Germany 6 31 0.4× 27 0.4× 4 0.1× 5 0.2× 20 1.3× 26 85
Bernard Cova France 4 131 1.7× 196 2.8× 8 0.3× 8 0.3× 10 0.6× 5 264
Fernanda Polli Leite Australia 6 233 3.0× 115 1.7× 81 2.9× 63 2.3× 4 0.3× 7 273
Ian Grime United Kingdom 4 148 1.9× 269 3.9× 6 0.2× 5 0.2× 43 2.7× 4 298
Jan Drengner Germany 4 47 0.6× 47 0.7× 4 0.1× 9 0.3× 6 0.4× 15 80
Rishtee Batra United States 6 26 0.3× 72 1.0× 3 0.1× 3 0.1× 32 2.0× 11 119
Siwon Cho United States 8 129 1.7× 296 4.3× 2 0.1× 42 1.6× 12 0.8× 9 336
Lester Guest United States 3 46 0.6× 88 1.3× 5 0.2× 6 0.2× 4 0.3× 6 113
Michael Neuner Germany 5 47 0.6× 241 3.5× 1 0.0× 9 0.3× 10 0.6× 9 313
Wenmin Jin China 6 312 4.0× 112 1.6× 6 0.2× 6 0.2× 3 0.2× 9 342

Countries citing papers authored by Günter Silberer

Since Specialization
Citations

This map shows the geographic impact of Günter Silberer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Günter Silberer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Günter Silberer more than expected).

Fields of papers citing papers by Günter Silberer

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Günter Silberer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Günter Silberer. The network helps show where Günter Silberer may publish in the future.

Co-authorship network of co-authors of Günter Silberer

This figure shows the co-authorship network connecting the top 25 collaborators of Günter Silberer. A scholar is included among the top collaborators of Günter Silberer based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Günter Silberer. Günter Silberer is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
2.
Silberer, Günter, et al.. (2012). History Marketing als integriertes Konzept. Marketing Review St Gallen. 29(6). 52–59. 1 indexed citations
3.
Mau, Gunnar & Günter Silberer. (2009). Can Every Brand Win with in-Game Advertising?: The Role of Brand Familiarity. Dialnet (Universidad de la Rioja). 165–174. 3 indexed citations
4.
Silberer, Günter. (2009). Verhaltensforschung am Point of Sale. Directory of Open access Books (OAPEN Foundation). 1 indexed citations
5.
Mau, Gunnar, et al.. (2008). Communicating brands playfully. International Journal of Advertising. 27(5). 827–851. 73 indexed citations
6.
Silberer, Günter. (2007). Behavior at the Pos—Classical and Newer Methods of Recording It. 270–293. 2 indexed citations
7.
Büttner, Oliver B., et al.. (2006). Perceived Risk and Deliberation in Retailer Choice: an Experiment on Consumer Behavior Towards Online Pharmacies. ACR North American Advances. 13 indexed citations
8.
Silberer, Günter, et al.. (2004). POS-Terminals als Orientierungshilfe für den Ladenbesucher. 43(2). 82–88. 1 indexed citations
9.
10.
Silberer, Günter & Lars Fischer. (2000). Multimediale Kioskterminals. Gabler Verlag eBooks. 2 indexed citations
11.
Silberer, Günter. (1999). Die Stimmung als Werbewirkungsfaktor. Marketing ZFP. 21(2). 131–148. 1 indexed citations
12.
Silberer, Günter. (1991). Werteforschung und Werteorientierung im Unternehmen. 2 indexed citations
13.
Silberer, Günter, et al.. (1984). Warentest und Unternehmen : Nutzung, Wirkungen und Beurteilung des vergleichenden Warentests in Industrie und Handel. Campus Verlag eBooks. 3 indexed citations
14.
Silberer, Günter, et al.. (1984). Warentest und Konsument : Nutzung, Wirkungen und Beurteilung des vergleichenden Warentests im Konsumentenbereich. Campus eBooks. 3 indexed citations
15.
Silberer, Günter. (1982). Marketing of noncommercial test institutions. Journal of Business Research. 10(1). 59–73. 2 indexed citations
16.
Fritz, Wolfgang, et al.. (1981). The Impact of Non-Commercial Product Test Information on Commerce and Industry - Outline of the Study and Preliminary Findings -. ACR North American Advances. 1 indexed citations
17.
Silberer, Günter, et al.. (1981). Informationsverhalten des Konsumenten. Gabler Verlag eBooks. 1 indexed citations
18.
Silberer, Günter. (1979). Ansatzpunkte und probleme einer erfolgsbeurteilung beim neutralen gütertest. 3(2). 110–126. 4 indexed citations
19.
Silberer, Günter. (1978). Die Verbreitung neutraler Gütertestinformationen in der Bundesrepublik Deutschland. 2(2). 124–143. 3 indexed citations
20.
Sauter, Bernhard, et al.. (1973). Theorie der kognitiven Dissonanz und Konsumgüter-Marketing. Gabler Verlag eBooks. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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