Günter Silberer
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
-
- Technology Adoption and User Behaviour
Papers in
-
- Consumer behavior in food and health 6
- Digital Marketing and Social Media 3
- Psychology of Social Influence 1
- Consumer Behavior and Market Dynamics 1
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- Corporate Governance and Management 9
- Co-authors
- Gunnar Mau (2 shared papers)Oliver B. Büttner (1 shared paper)Bernhard Sauter (1 shared paper)Lars Fischer (1 shared paper)Wolfgang Fritz (1 shared paper)
- Journals
- Journal of Business Research (1 paper)International Journal of Advertising (1 paper)Journal of Consumer Policy (1 paper)i-com (1 paper)Zeitschrift für Unternehmensgeschichte (1 paper)
- Partner nations
- Germany
In The Last Decade
Günter Silberer
21 papers receiving 110 citations
Peers
Comparison fields: 5 of 36
- Marketing 69
- Information Systems and Management 27
- Tourism, Leisure and Hospitality Management 5
- Literature and Literary Theory 28
- Applied Psychology 11
Countries citing papers authored by Günter Silberer
This map shows the geographic impact of Günter Silberer's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Günter Silberer with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Günter Silberer more than expected).
Fields of papers citing papers by Günter Silberer
This network shows the impact of papers produced by Günter Silberer. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Günter Silberer. The network helps show where Günter Silberer may publish in the future.
Co-authors
The 5 scholars most cited alongside Günter Silberer, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 24 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2008 | 73 | |
| 2 | Perceived Risk and Deliberation in Retailer Choice: an Experiment on Consumer Behavior Towards Online Pharmacies | 2006 | 13 |
| 3 | 1985 | 6 | |
| 4 | 1973 | 5 | |
| 5 | 1979 | 4 | |
| 6 | Warentest und Unternehmen : Nutzung, Wirkungen und Beurteilung des vergleichenden Warentests in Industrie und Handel | 1984 | 3 |
| 7 | Warentest und Konsument : Nutzung, Wirkungen und Beurteilung des vergleichenden Warentests im Konsumentenbereich | 1984 | 3 |
| 8 | Can Every Brand Win with in-Game Advertising?: The Role of Brand Familiarity | 2009 | 3 |
| 9 | 1978 | 3 | |
| 10 | 2010 | 3 | |
| 11 | 2005 | 2 | |
| 12 | Werteforschung und Werteorientierung im Unternehmen | 1991 | 2 |
| 13 | 2000 | 2 | |
| 14 | 1982 | 2 | |
| 15 | 2007 | 2 | |
| 16 | The Impact of Non-Commercial Product Test Information on Commerce and Industry - Outline of the Study and Preliminary Findings - | 1981 | 1 |
| 17 | 2003 | 1 | |
| 18 | 1981 | 1 | |
| 19 | 2004 | 1 | |
| 20 | 1999 | 1 |
About Günter Silberer
Günter Silberer is a scholar working on Sociology and Political Science, Strategy and Management, Management of Technology and Innovation, Marketing and Political Science and International Relations, having authored 24 papers that have together received 133 indexed citations. Recurring topics across this work include Corporate Governance and Management (9 papers), Digital Innovation in Industries (8 papers), Consumer behavior in food and health (6 papers), Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers), Psychology of Social Influence (1 paper), Historical Influence and Diplomacy (1 paper) and Consumer Behavior and Market Dynamics (1 paper). The work is most often cited by research in Marketing (69 citations), Information Systems and Management (27 citations), Tourism, Leisure and Hospitality Management (5 citations), Literature and Literary Theory (28 citations) and Applied Psychology (11 citations). Günter Silberer has collaborated with scholars based in Germany. Frequent co-authors include Gunnar Mau, Oliver B. Büttner, Bernhard Sauter, Lars Fischer and Wolfgang Fritz. Their work appears in journals such as Journal of Business Research, International Journal of Advertising, Journal of Consumer Policy, i-com and Zeitschrift für Unternehmensgeschichte.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.