Devika Vashisht

444 total citations
20 papers, 292 citations indexed

About

Devika Vashisht is a scholar working on Sociology and Political Science, Marketing and Literature and Literary Theory. According to data from OpenAlex, Devika Vashisht has authored 20 papers receiving a total of 292 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Sociology and Political Science, 15 papers in Marketing and 14 papers in Literature and Literary Theory. Recurrent topics in Devika Vashisht's work include Digital Marketing and Social Media (14 papers), Media Influence and Health (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Devika Vashisht is often cited by papers focused on Digital Marketing and Social Media (14 papers), Media Influence and Health (14 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Devika Vashisht collaborates with scholars based in India and United States. Devika Vashisht's co-authors include S. Sreejesh, Marla Royne Stafford, Abhishek Chauhan, Arijit Roy, Arpita Ghosh, Puneet Sharma, Arnab Mondal, Surajit Mondal, Parul Malik and Dhananjay Bapat and has published in prestigious journals such as Computers in Human Behavior, European Journal of Marketing and Internet Research.

In The Last Decade

Devika Vashisht

18 papers receiving 272 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Devika Vashisht India	10	205	148	90	72	49	20	292
Sindy Chapa United States	8	187 0.9×	215 1.5×	49 0.5×	36 0.5×	16 0.3×	36	326
Anca C. Micu United States	6	235 1.1×	227 1.5×	47 0.5×	61 0.8×	4 0.1×	11	357
Alena Kostyk United States	11	110 0.5×	96 0.6×	16 0.2×	31 0.4×	6 0.1×	24	240
Wooyoung Jang United States	10	285 1.4×	57 0.4×	19 0.2×	49 0.7×	43 0.9×	14	329
Agnès Helme-Guizon France	8	197 1.0×	178 1.2×	21 0.2×	57 0.8×	10 0.2×	21	330
Marc Linzmajer Switzerland	9	111 0.5×	189 1.3×	8 0.1×	62 0.9×	18 0.4×	21	331
Mariet Raedts Belgium	9	68 0.3×	96 0.6×	24 0.3×	14 0.2×	39 0.8×	23	249
Annika Abell United States	7	197 1.0×	148 1.0×	43 0.5×	41 0.6×	2 0.0×	12	285
Fredrik Törn Sweden	6	232 1.1×	332 2.2×	63 0.7×	12 0.2×	4 0.1×	7	420
Leonardo Nicolao Brazil	4	137 0.7×	233 1.6×	20 0.2×	18 0.3×	4 0.1×	9	368

Countries citing papers authored by Devika Vashisht

Since Specialization

Citations

This map shows the geographic impact of Devika Vashisht's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devika Vashisht with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devika Vashisht more than expected).

Fields of papers citing papers by Devika Vashisht

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Devika Vashisht. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devika Vashisht. The network helps show where Devika Vashisht may publish in the future.

Co-authorship network of co-authors of Devika Vashisht

This figure shows the co-authorship network connecting the top 25 collaborators of Devika Vashisht. A scholar is included among the top collaborators of Devika Vashisht based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Devika Vashisht. Devika Vashisht is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Vashisht, Devika. (2024). In-Game Advertising: Role of Virtual Reality and Persuasion Knowledge. Journal of Computer Information Systems. 1–12. 2 indexed citations

Ghosh, Arpita, Puneet Sharma, Devika Vashisht, et al.. (2024). Socio-economic-environmental challenges at himachal villages: findings from five unnat bharat abhiyan adopted villages. GeoJournal. 89(1). 4 indexed citations

Bapat, Dhananjay & Devika Vashisht. (2023). Experience in financial services: a bibliometric analysis and thematic content analysis. Journal of Financial Services Marketing. 29(3). 904–921.

Roy, Arijit, Arpita Ghosh, & Devika Vashisht. (2022). The consumer perception and purchasing attitude towards organic food: a critical review. Nutrition & Food Science. 53(3). 578–599. 20 indexed citations

Vashisht, Devika. (2021). The effect of novelty in in-game advertising: examining the moderating role of interactivity and congruency. Journal of Research in Interactive Marketing. 15(4). 769–786. 18 indexed citations

Vashisht, Devika, et al.. (2021). Thought favorability: mediating role in fit and brand advocacy. 11(1). 40–53. 6 indexed citations

Vashisht, Devika. (2020). The Impact of Game-Specific Factors on Brand Recall and Brand Attitude. Turk Turizm Arastirmalari Dergisi. 2(2). 79–88.

Vashisht, Devika, et al.. (2020). In-game advertising: the role of newness congruence and interactivity. Spanish Journal of Marketing - ESIC. 24(2). 213–230. 5 indexed citations

Vashisht, Devika, Marla Royne Stafford, & S. Sreejesh. (2019). What we know and need to know about the gamification of advertising. European Journal of Marketing. 53(4). 607–634. 37 indexed citations

10.

Vashisht, Devika. (2019). Effect of interactivity and congruence on brand advocacy and brand acceptance. 9(2). 152–161. 9 indexed citations

11.

Vashisht, Devika, et al.. (2018). Game-speed influence and brand attitude: mediating role of thought favorability in in-game advertising. 8(1). 99–112. 9 indexed citations

12.

Vashisht, Devika & S. Sreejesh. (2017). Are you able to recall the brand? The impact of brand prominence, game involvement and persuasion knowledge in online – advergames. Journal of Product & Brand Management. 26(4). 402–414. 28 indexed citations

13.

Vashisht, Devika & Abhishek Chauhan. (2017). Effect of game-interactivity and congruence on presence and brand attitude. Marketing Intelligence & Planning. 35(6). 789–804. 19 indexed citations

14.

Vashisht, Devika. (2017). How gamers process in-game brand placements under different game-involvement conditions. Management Research Review. 40(4). 471–490. 10 indexed citations

15.

Vashisht, Devika & S. Sreejesh. (2017). Effect of nature of the game on ad-persuasion in online gaming context. Internet Research. 27(1). 52–73. 31 indexed citations

16.

Vashisht, Devika & Marla Royne Stafford. (2016). Advergame speed influence and brand recall: The moderating effects of brand placement strength and gamers’ persuasion knowledge. Computers in Human Behavior. 63. 162–169. 44 indexed citations

17.

Vashisht, Devika & S. Sreejesh. (2016). Are they really persuaded with the brand embedded in the game?. Journal of Research in Interactive Marketing. 10(3). 249–264. 7 indexed citations

18.

Vashisht, Devika & S. Sreejesh. (2016). The effect of nature of online advergames on gamers' ad-persuasion: moderating roles of game-involvement and need for cognition. International Journal of Internet Marketing and Advertising. 10(3). 171–171. 2 indexed citations

19.

Vashisht, Devika & S. Sreejesh. (2015). Impact of nature of advergames on brand recall and brand attitude among young Indian gamers: moderating roles of game-product congruence and persuasion knowledge. Young Consumers Insight and Ideas for Responsible Marketers. 16(4). 454–467. 20 indexed citations

20.

Vashisht, Devika & S. Sreejesh. (2015). Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames. Journal of Indian Business Research. 7(3). 292–312. 21 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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