Devika Vashisht
Impact in
- Marketing top 5%
- Consumer Behavior in Brand Consumption and Identification
-
- Technology Adoption and User Behaviour
Papers in
-
- Digital Marketing and Social Media 14
- Digital Games and Media 3
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 13
- Co-authors
- S. Sreejesh (7 shared papers)Marla Royne Stafford (2 shared papers)Abhishek Chauhan (2 shared papers)Arpita Ghosh (2 shared papers)Arijit Roy (1 shared paper)Arnab Mondal (1 shared paper)Parul Malik (1 shared paper)Dhananjay Bapat (1 shared paper)
- Journals
- Journal of Research in Interactive Marketing (2 papers)European Journal of Marketing (1 paper)Internet Research (1 paper)Computers in Human Behavior (1 paper)GeoJournal (1 paper)
- Partner nations
- IndiaUnited States
In The Last Decade
Devika Vashisht
19 papers receiving 288 citations
Peers
Comparison fields: 5 of 53
- Marketing 151
- Information Systems and Management 79
- Literature and Literary Theory 90
- Human-Computer Interaction 44
- Applied Psychology 28
Countries citing papers authored by Devika Vashisht
This map shows the geographic impact of Devika Vashisht's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Devika Vashisht with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Devika Vashisht more than expected).
Fields of papers citing papers by Devika Vashisht
This network shows the impact of papers produced by Devika Vashisht. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Devika Vashisht. The network helps show where Devika Vashisht may publish in the future.
Co-authors
The 10 scholars most cited alongside Devika Vashisht, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2016 | 45 | |
| 2 | 2019 | 39 | |
| 3 | 2017 | 32 | |
| 4 | 2017 | 29 | |
| 5 | 2015 | 23 | |
| 6 | 2022 | 22 | |
| 7 | 2017 | 20 | |
| 8 | 2015 | 20 | |
| 9 | 2021 | 20 | |
| 10 | 2017 | 11 | |
| 11 | 2018 | 9 | |
| 12 | 2019 | 9 | |
| 13 | 2016 | 7 | |
| 14 | 2021 | 6 | |
| 15 | 2020 | 5 | |
| 16 | 2024 | 4 | |
| 17 | 2023 | 2 | |
| 18 | 2024 | 2 | |
| 19 | 2016 | 2 | |
| 20 | 2020 | 0 |
About Devika Vashisht
Devika Vashisht is a scholar working on Sociology and Political Science, Marketing, Literature and Literary Theory, Applied Psychology and Business and International Management, having authored 20 papers that have together received 307 indexed citations. Recurring topics across this work include Media Influence and Health (14 papers), Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (13 papers), Behavioral Health and Interventions (3 papers), Digital Games and Media (3 papers), Virtual Reality Applications and Impacts (2 papers), Educational Games and Gamification (2 papers) and Innovation and Socioeconomic Development (2 papers). The work is most often cited by research in Marketing (151 citations), Information Systems and Management (79 citations), Literature and Literary Theory (90 citations), Human-Computer Interaction (44 citations) and Applied Psychology (28 citations). Devika Vashisht has collaborated with scholars based in India and United States. Frequent co-authors include S. Sreejesh, Marla Royne Stafford, Abhishek Chauhan, Arpita Ghosh, Arijit Roy, Arnab Mondal, Parul Malik, Dhananjay Bapat, Surajit Mondal and Puneet Sharma. Their work appears in journals such as Journal of Research in Interactive Marketing, European Journal of Marketing, Internet Research, Computers in Human Behavior and GeoJournal.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.