Eva Anderl

424 total citations
12 papers, 266 citations indexed

About

Eva Anderl is a scholar working on Marketing, Sociology and Political Science and Management of Technology and Innovation. According to data from OpenAlex, Eva Anderl has authored 12 papers receiving a total of 266 indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 6 papers in Sociology and Political Science and 3 papers in Management of Technology and Innovation. Recurrent topics in Eva Anderl's work include Consumer Market Behavior and Pricing (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Eva Anderl is often cited by papers focused on Consumer Market Behavior and Pricing (8 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (3 papers). Eva Anderl collaborates with scholars based in Germany, Switzerland and United States. Eva Anderl's co-authors include Jan H. Schumann, Florian von Wangenheim, Werner H. Kunz, Linda Van Le, Felix Köbler and Matthias Böck and has published in prestigious journals such as Journal of Retailing, Journal of Interactive Marketing and International Journal of Research in Marketing.

In The Last Decade

Eva Anderl

10 papers receiving 249 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Eva Anderl Germany	7	231	128	76	30	29	12	266
Dennis L. Duffy United States	7	199 0.9×	108 0.8×	167 2.2×	61 2.0×	75 2.6×	8	296
Sudeep Haldar United States	5	243 1.1×	49 0.4×	42 0.6×	53 1.8×	15 0.5×	6	304
Chandra Sekhar Patro India	9	87 0.4×	90 0.7×	57 0.8×	22 0.7×	109 3.8×	35	191
Choong-Han Yoon South Korea	2	206 0.9×	57 0.4×	172 2.3×	33 1.1×	67 2.3×	3	276
Iksuk Kim United States	5	113 0.5×	100 0.8×	183 2.4×	30 1.0×	76 2.6×	6	290
Patrick Vesel Slovenia	4	233 1.0×	114 0.9×	293 3.9×	46 1.5×	85 2.9×	5	336
Mohammed Majeed Ghana	5	86 0.4×	105 0.8×	51 0.7×	19 0.6×	60 2.1×	27	184
Jelena Dorčić Croatia	5	78 0.3×	168 1.3×	50 0.7×	8 0.3×	49 1.7×	13	219
Ville Virtanen Finland	5	113 0.5×	217 1.7×	48 0.6×	12 0.4×	180 6.2×	10	265
Arga Hananto Indonesia	6	92 0.4×	111 0.9×	20 0.3×	6 0.2×	18 0.6×	17	176

Countries citing papers authored by Eva Anderl

Since Specialization

Citations

This map shows the geographic impact of Eva Anderl's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eva Anderl with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eva Anderl more than expected).

Fields of papers citing papers by Eva Anderl

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Eva Anderl. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Eva Anderl. The network helps show where Eva Anderl may publish in the future.

Co-authorship network of co-authors of Eva Anderl

This figure shows the co-authorship network connecting the top 25 collaborators of Eva Anderl. A scholar is included among the top collaborators of Eva Anderl based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Eva Anderl. Eva Anderl is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Böck, Matthias, Felix Köbler, Eva Anderl, & Linda Van Le. (2017). Social-Media-Analyse – mehr als nur eine Wordcloud. Essentials.

2.

Köbler, Felix, et al.. (2016). Social Media-Analyse – Mehr als nur eine Wordcloud?. HMD Praxis der Wirtschaftsinformatik. 53(3). 323–338. 1 indexed citations

3.

Anderl, Eva, et al.. (2016). Mapping the customer journey: Lessons learned from graph-based online attribution modeling. International Journal of Research in Marketing. 33(3). 457–474. 105 indexed citations

4.

Anderl, Eva, et al.. (2015). How to Use Multichannel Behavior To Predict online Conversions. Journal of Advertising Research. 55(4). 433–442. 12 indexed citations

5.

Wangenheim, Florian von, et al.. (2015). Keyword Characteristics and Performance of Paid Search Campaigns. SSRN Electronic Journal.

6.

Anderl, Eva, et al.. (2015). Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling. SSRN Electronic Journal. 12 indexed citations

7.

Anderl, Eva, et al.. (2015). Nonmonetary customer value contributions in free e-services. Journal of Strategic Marketing. 24(3-4). 175–189. 13 indexed citations

8.

Anderl, Eva, Jan H. Schumann, & Werner H. Kunz. (2015). Helping Firms Reduce Complexity in Multichannel Online Data: A New Taxonomy-Based Approach for Customer Journeys. Journal of Retailing. 92(2). 185–203. 70 indexed citations

9.

Anderl, Eva, et al.. (2014). Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns. Journal of Interactive Marketing. 28(4). 285–301. 31 indexed citations

10.

Anderl, Eva. (2014). Three Essays on Analyzing and Managing Online Consumer Behavior. OPUS (University of Passau). 2 indexed citations

11.

Anderl, Eva, et al.. (2013). Putting Attribution to Work: A Graph-Based Framework for Attribution Modeling in Managerial Practice. SSRN Electronic Journal. 19 indexed citations

12.

Anderl, Eva, et al.. (2013). Effektivitätsmessung im Online-Marketing. WiSt - Wirtschaftswissenschaftliches Studium. 42(5). 238–244. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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