Tomás Bayón

1.3k total citations
17 papers, 899 citations indexed

About

Tomás Bayón is a scholar working on Organizational Behavior and Human Resource Management, Marketing and Strategy and Management. According to data from OpenAlex, Tomás Bayón has authored 17 papers receiving a total of 899 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Organizational Behavior and Human Resource Management, 9 papers in Marketing and 5 papers in Strategy and Management. Recurrent topics in Tomás Bayón's work include Customer Service Quality and Loyalty (10 papers), Consumer Market Behavior and Pricing (5 papers) and Digital Marketing and Social Media (3 papers). Tomás Bayón is often cited by papers focused on Customer Service Quality and Loyalty (10 papers), Consumer Market Behavior and Pricing (5 papers) and Digital Marketing and Social Media (3 papers). Tomás Bayón collaborates with scholars based in Germany, United States and Switzerland. Tomás Bayón's co-authors include Florian von Wangenheim, Dirk Totzek, R. Scott Frey, Hans H. Bauer, Martin Eisend, Erik Hermann, Alexander Haas, Andreas Herrmann, Meike Eilert and Jochen Koch and has published in prestigious journals such as Journal of Marketing, Journal of the Academy of Marketing Science and European Journal of Marketing.

In The Last Decade

Tomás Bayón

16 papers receiving 789 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Tomás Bayón Germany	8	550	496	490	180	93	17	899
Yi‐Ching Hsieh Taiwan	8	473 0.9×	305 0.6×	409 0.8×	308 1.7×	88 0.9×	11	831
Ilaria Dalla Pozza France	9	654 1.2×	609 1.2×	471 1.0×	209 1.2×	88 0.9×	16	980
Hung-Chang Chiu Taiwan	11	614 1.1×	435 0.9×	410 0.8×	351 1.9×	144 1.5×	20	992
Sue Vaux Halliday United Kingdom	14	584 1.1×	396 0.8×	531 1.1×	217 1.2×	146 1.6×	32	954
Denise D. Schoenbachler United States	14	443 0.8×	299 0.6×	366 0.7×	201 1.1×	137 1.5×	24	891
Mavis Adjei United States	9	591 1.1×	374 0.8×	561 1.1×	239 1.3×	61 0.7×	17	948
Dahlia El‐Manstrly United Kingdom	15	467 0.8×	275 0.6×	407 0.8×	146 0.8×	106 1.1×	27	829
Ernest Emeka Izogo Nigeria	17	637 1.2×	527 1.1×	519 1.1×	324 1.8×	94 1.0×	34	1.1k
Maik Eisenbeiß Germany	11	607 1.1×	281 0.6×	737 1.5×	330 1.8×	90 1.0×	18	1.1k

Countries citing papers authored by Tomás Bayón

Since Specialization

Citations

This map shows the geographic impact of Tomás Bayón's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Tomás Bayón with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Tomás Bayón more than expected).

Fields of papers citing papers by Tomás Bayón

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Tomás Bayón. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Tomás Bayón. The network helps show where Tomás Bayón may publish in the future.

Co-authorship network of co-authors of Tomás Bayón

This figure shows the co-authorship network connecting the top 25 collaborators of Tomás Bayón. A scholar is included among the top collaborators of Tomás Bayón based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Tomás Bayón. Tomás Bayón is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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17 of 17 papers shown

Eisend, Martin, et al.. (2023). The Role of Customer Relationship Vulnerability in Service Recovery. Journal of Service Research. 27(2). 283–301. 6 indexed citations

Bayón, Tomás, et al.. (2021). Dynamic Capabilities and Relationships. Contributions to management science. 1 indexed citations

Hermann, Erik, Martin Eisend, & Tomás Bayón. (2020). Facebook and the cultivation of ethnic diversity perceptions and attitudes. Internet Research. 30(4). 1123–1141. 23 indexed citations

Eilert, Meike, et al.. (2020). Cause-Company Fit in Cause-Related Marketing Campaigns and Consumer Outcomes: A Replication and Extension Using Field Data. RePEc: Research Papers in Economics. 4(2-4). 239–248. 1 indexed citations

Eisend, Martin, et al.. (2019). Gendering conversational humor in advertising: an evolutionary explanation of the effects of spontaneous versus canned humor. International Journal of Advertising. 38(7). 979–999. 6 indexed citations

Frey, R. Scott, Tomás Bayón, & Dirk Totzek. (2013). How Customer Satisfaction Affects Employee Satisfaction and Retention in a Professional Services Context. Journal of Service Research. 16(4). 503–517. 71 indexed citations

Wangenheim, Florian von & Tomás Bayón. (2007). Behavioral Consequences of Overbooking Service Capacity. Journal of Marketing. 71(4). 36–47. 55 indexed citations

Wangenheim, Florian von & Tomás Bayón. (2007). The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition. Journal of the Academy of Marketing Science. 35(2). 233–249. 260 indexed citations

Bayón, Tomás, Andreas Herrmann, Frank Hüber, Maik Hammerschmidt, & Nicola Stokburger-Sauer. (2007). Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis; Hans H. Bauer zum 60. Geburtstag. 1 indexed citations

10.

Wangenheim, Florian von & Tomás Bayón. (2007). Behavioral Consequences of Overbooking Service Capacity. Journal of Marketing. 71(4). 36–47. 85 indexed citations

11.

Wangenheim, Florian von, Tomás Bayón, & Andreas Herrmann. (2006). Die Abgabe von Kundenempfehlungen — Determinanten und ökonometrische Modellierung. Schmalenbach Journal of Business Research. 58(3). 304–336. 3 indexed citations

12.

Wangenheim, Florian von & Tomás Bayón. (2004). The effect of word of mouth on services switching. European Journal of Marketing. 38(9/10). 1173–1185. 222 indexed citations

13.

Wangenheim, Florian von & Tomás Bayón. (2004). Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers. Journal of Consumer Behaviour. 3(3). 211–220. 97 indexed citations

14.

Bayón, Tomás, et al.. (2002). Customer Equity Marketing:. European Management Journal. 20(3). 213–222. 65 indexed citations

15.

Bayón, Tomás. (2001). Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a Business-to-Business context. 1 indexed citations

16.

Bayón, Tomás. (1997). Neuere Mikroökonomie und Marketing. Gabler Verlag eBooks. 1 indexed citations

17.

Herrmann, Andreas, Hans H. Bauer, & Tomás Bayón. (1994). Euro-Consumer: A New Challenge for International Companies. Alexandria (UniSG) (University of St.Gallen). 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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