Jiaxun He
- Marketing top 2%
- Sociology and Political Science top 5%
- Organizational Behavior and Human Resource Management top 5%
- Strategy and Management top 10%
- Social Psychology top 10%
- Co-authors
- Cheng Lu WangShuang ZhangHaiyang HuangPatrick HartmannVanessa ApaolazaJie YangBradley R. BarnesGuangzhi Zhao
- Topics
- Consumer Behavior in Brand Consumption and Identification (25 papers)Digital Marketing and Social Media (15 papers)Cultural Differences and Values (11 papers)
- Cited by
- MarketingOrganizational Behavior and Human Resource ManagementBusiness and International Management
- Partner nations
- ChinaUnited StatesSpain
In The Last Decade
Jiaxun He
31 papers receiving 626 citations
Peers
Comparison fields: 5 of 75
- Marketing 423
- Sociology and Political Science 366
- Organizational Behavior and Human Resource Management 154
- Strategy and Management 98
- Social Psychology 95
Countries citing papers authored by Jiaxun He
This map shows the geographic impact of Jiaxun He's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Jiaxun He with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Jiaxun He more than expected).
Fields of papers citing papers by Jiaxun He
This network shows the impact of papers produced by Jiaxun He. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Jiaxun He. The network helps show where Jiaxun He may publish in the future.
Co-authorship network of co-authors of Jiaxun He
This figure shows the co-authorship network connecting the top 25 collaborators of Jiaxun He. A scholar is included among the top collaborators of Jiaxun He based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Jiaxun He. Jiaxun He is excluded from the visualization to improve readability, since they are connected to all nodes in the network.
All Works
| # | Work | Indexed citations |
|---|---|---|
| 1 | 2 | |
| 2 | 7 | |
| 3 | 5 | |
| 4 | 49 | |
| 5 | 1 | |
| 6 | 0 | |
| 7 | 17 | |
| 8 | 47 | |
| 9 | 2 | |
| 10 | 39 | |
| 11 | Brand Values： Three Studies on the Representations of Country Brand of China， Chinas Business Brands and Their Strategic Implications | 0 |
| 12 | 8 | |
| 13 | Do Chinese Elements Matter?: Consumer Evaluation on the Localized Adaption Strategy for Global Brands from the Perspective of Stereotype Consistency | 0 |
| 14 | 41 | |
| 15 | 1 | |
| 16 | Globalization of Chinese Brand and the Brand Strategy of Embedding Chinese Elements: A Case Study on Li Ning | 0 |
| 17 | 3 | |
| 18 | Brand Relationship Quality: The Establishment and Validation of an Indigenous Model in China | 7 |
| 19 | The Differences of Brand Equity between Local Companies and Foreign Companies:A Positive Study Based on CBRQ Scale | 3 |
| 20 | Advance on Measures of Customer-based Brand Equity——Scale Development,Validation and Cross-cultural Approach | 1 |
About Jiaxun He
Jiaxun He is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Business and International Management, having authored 35 papers that have together received 658 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (15 papers) and Cultural Differences and Values (11 papers). The work is most often cited by research in Marketing (423 citations), Organizational Behavior and Human Resource Management (154 citations) and Business and International Management (21 citations). Jiaxun He has collaborated with scholars based in China, United States and Spain. Frequent co-authors include Cheng Lu Wang, Shuang Zhang, Haiyang Huang, Patrick Hartmann, Vanessa Apaolaza, Jie Yang, Bradley R. Barnes, Guangzhi Zhao, Fan Zhang and Glyn Atwal. Their work appears in journals such as Journal of Business Research, Tourism Management and Computers in Human Behavior.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.