Yupeng Mou

27 total papers · 401 total citations
17 papers, 251 citations indexed

About

Yupeng Mou is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Yupeng Mou has authored 17 papers receiving a total of 251 indexed citations (citations by other indexed papers that have themselves been cited), including 9 papers in Marketing, 6 papers in Sociology and Political Science and 4 papers in Social Psychology. Recurrent topics in Yupeng Mou’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and AI in Service Interactions (3 papers). Yupeng Mou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (6 papers) and AI in Service Interactions (3 papers). Yupeng Mou collaborates with scholars based in China, United States and United Kingdom. Yupeng Mou's co-authors include Tao Wang, Zhihua Ding, Zhou Ling, Qin Zhang, Wenbin Sun, Yawei Wang, Rong Liu, Manzhi Liu, Xin Jiang and Tianjie Xu and has published in prestigious journals such as Journal of Cleaner Production, Journal of Business Research and Resources Conservation and Recycling.

Co-authorship network of co-authors of Yupeng Mou

This figure shows the co-authorship network connecting the top 25 collaborators of Yupeng Mou. A scholar is included among the top collaborators of Yupeng Mou based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yupeng Mou. Yupeng Mou is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Yupeng Mou

16 papers receiving 242 citations

Fields of papers citing papers by Yupeng Mou

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yupeng Mou. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yupeng Mou. The network helps show where Yupeng Mou may publish in the future.

Countries citing papers authored by Yupeng Mou

Since Specialization
Citations

This map shows the geographic impact of Yupeng Mou's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yupeng Mou with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yupeng Mou more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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