Andreas Mild

1.5k total citations
30 papers, 1.0k citations indexed

About

Andreas Mild is a scholar working on Strategy and Management, Marketing and Management Science and Operations Research. According to data from OpenAlex, Andreas Mild has authored 30 papers receiving a total of 1.0k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Strategy and Management, 11 papers in Marketing and 11 papers in Management Science and Operations Research. Recurrent topics in Andreas Mild's work include Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (8 papers) and Digital Platforms and Economics (6 papers). Andreas Mild is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Innovation Diffusion and Forecasting (8 papers) and Digital Platforms and Economics (6 papers). Andreas Mild collaborates with scholars based in Austria, Germany and United States. Andreas Mild's co-authors include Alfred Taudes, Markus Feurstein, Martin Natter, Thomas Reutterer, Andreas Weber, Christian Fikar, Abhijit Chakravarty, Georg Dorffner, Udo Wagner and David Meyer and has published in prestigious journals such as Management Science, European Journal of Operational Research and MIS Quarterly.

In The Last Decade

Andreas Mild

30 papers receiving 899 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Andreas Mild Austria 14 357 255 231 220 165 30 1.0k
Alfred Taudes Austria 13 271 0.8× 243 1.0× 178 0.8× 236 1.1× 221 1.3× 44 842
Andreas C. Soteriou Cyprus 16 379 1.1× 384 1.5× 201 0.9× 264 1.2× 158 1.0× 26 1.2k
Ram L. Kumar United States 21 438 1.2× 91 0.4× 136 0.6× 560 2.5× 185 1.1× 52 1.4k
Tunay I. Tunca United States 16 468 1.3× 323 1.3× 163 0.7× 566 2.6× 90 0.5× 28 1.1k
Stanko Dimitrov Canada 15 415 1.2× 277 1.1× 241 1.0× 187 0.8× 45 0.3× 60 1.1k
Yuanjun Zhao China 16 204 0.6× 80 0.3× 209 0.9× 174 0.8× 59 0.4× 33 844
Shi Chen United States 12 366 1.0× 376 1.5× 927 4.0× 231 1.1× 212 1.3× 52 1.6k
Cheryl Gaimon United States 20 496 1.4× 119 0.5× 181 0.8× 441 2.0× 113 0.7× 52 1.1k
D. J. Wu United States 16 817 2.3× 471 1.8× 184 0.8× 521 2.4× 67 0.4× 34 1.4k
Zelong Yi China 17 365 1.0× 275 1.1× 121 0.5× 366 1.7× 36 0.2× 43 759

Countries citing papers authored by Andreas Mild

Since Specialization
Citations

This map shows the geographic impact of Andreas Mild's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Andreas Mild with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Andreas Mild more than expected).

Fields of papers citing papers by Andreas Mild

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Andreas Mild. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Andreas Mild. The network helps show where Andreas Mild may publish in the future.

Co-authorship network of co-authors of Andreas Mild

This figure shows the co-authorship network connecting the top 25 collaborators of Andreas Mild. A scholar is included among the top collaborators of Andreas Mild based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Andreas Mild. Andreas Mild is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Fikar, Christian, et al.. (2019). Facilitating consumer preferences and product shelf life data in the design of e-grocery deliveries. European Journal of Operational Research. 294(3). 976–986. 30 indexed citations
2.
Mild, Andreas, et al.. (2018). A Decision Support System for Efficient Last-Mile Distribution of Fresh Fruits and Vegetables as Part of E-Grocery Operations. Proceedings of the ... Annual Hawaii International Conference on System Sciences. 18 indexed citations
3.
Sudharshan, Devanathan & Andreas Mild. (2017). Changes in customer preference heterogeneity patterns: a simulation study. Journal of Modelling in Management. 12(2). 303–319. 2 indexed citations
4.
Mild, Andreas, et al.. (2015). How low can you go? — Overcoming the inability of lenders to set proper interest rates on unsecured peer-to-peer lending markets. Journal of Business Research. 68(6). 1291–1305. 73 indexed citations
5.
Mild, Andreas, et al.. (2013). Corporate prediction markets: a tool for predicting market shares. Journal of Business Economics. 83(3). 193–212. 3 indexed citations
6.
Chakravarty, Abhijit, Andreas Mild, & Alfred Taudes. (2013). Bundling decisions in supply chains. European Journal of Operational Research. 231(3). 617–630. 29 indexed citations
7.
Mild, Andreas, et al.. (2012). A critical review of empirical research on open innovation adoption. 62(2). 85–118. 72 indexed citations
8.
Mild, Andreas, et al.. (2011). Open innovation modes and the role of internal R&D. European Journal of Innovation Management. 14(4). 475–495. 114 indexed citations
9.
Natter, Martin, Thomas Reutterer, & Andreas Mild. (2009). Dynamic Pricing Support Systems for DIY Retailers – a Case Study from Austria. Zurich Open Repository and Archive (University of Zurich). 1(1). 46–53. 5 indexed citations
10.
Natter, Martin, Thomas Reutterer, Andreas Mild, & Alfred Taudes. (2007). Practice Prize Report—An Assortmentwide Decision-Support System for Dynamic Pricing and Promotion Planning in DIY Retailing. Marketing Science. 26(4). 576–583. 49 indexed citations
11.
Reutterer, Thomas, Andreas Mild, Martin Natter, & Alfred Taudes. (2006). A dynamic segmentation approach for targeting and customizing direct marketing campaigns. Journal of Interactive Marketing. 20(3-4). 43–57. 65 indexed citations
12.
Natter, Martin, Thomas Reutterer, Andreas Mild, & Alfred Taudes. (2006). Ein sortimentsübergreifendes Entscheidungsunterstützungssystem für dynamische Preis- und Werbeplanung im DIY-Handel. Marketing ZFP. 28(4). 260–270. 2 indexed citations
13.
Natter, Martin, et al.. (2004). Web-based knowledge management in product concept development: the DELI approach. International Journal of Electronic Business. 2(5). 471–471. 2 indexed citations
14.
Buchta, Christian, et al.. (2003). Technological Efficiency and Organizational Inertia: A Model of the Emergence of Disruption. Computational and Mathematical Organization Theory. 9(2). 127–146. 7 indexed citations
15.
Natter, Martin & Andreas Mild. (2003). DELI: an interactive new product development and targeting tool. 34. 7 pp.–7 pp.. 1 indexed citations
16.
Mild, Andreas & Thomas Reutterer. (2003). An improved collaborative filtering approach for predicting cross-category purchases based on binary market basket data. Journal of Retailing and Consumer Services. 10(3). 123–133. 92 indexed citations
17.
Mild, Andreas & Martin Natter. (2002). Collaborative filtering or regression models for Internet recommendation systems?. Journal of Targeting Measurement and Analysis for Marketing. 10(4). 304–313. 22 indexed citations
18.
Mild, Andreas & Martin Natter. (2001). A critical view on recommendation systems. ePubWU Institutional Repository (Wirtschaftsuniversität Wien). 8 indexed citations
19.
Natter, Martin, Andreas Mild, Markus Feurstein, Georg Dorffner, & Alfred Taudes. (2001). The Effect of Incentive Schemes and Organizational Arrangements on the New Product Development Process. Management Science. 47(8). 1029–1045. 46 indexed citations
20.
Taudes, Alfred, Markus Feurstein, & Andreas Mild. (2000). Options Analysis of Software Platform Decisions: A Case Study1. MIS Quarterly. 24(2). 227–243. 224 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

Explore authors with similar magnitude of impact

Rankless by CCL
2026