Robert Jacobson
- Marketing top 0.2%
- Consumer Market Behavior and Pricing 11
- Consumer Behavior in Brand Consumption and Identification 6
- Strategy and Management top 0.5%
- Accounting top 0.5%
- Corporate Finance and Governance 16
- Auditing, Earnings Management, Governance 12
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- Financial Markets and Investment Strategies 15
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- Pain Mechanisms and Treatments 10
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- Firm Innovation and Growth 10
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- Digital Marketing and Social Media 6
- Co-authors
- David A. AakerNatalie MizikVicki R. LaneG. M. EricksonGary DonaldsonCarl ObermillerC. Richard ChapmanBarry L. Bayus
- Partner nations
- United StatesLatviaSouth Africa
In The Last Decade
Robert Jacobson
76 papers receiving 5.4k citations
Hit Papers
Peers
Comparison fields: 5 of 173
- Marketing 2.1k
- Strategy and Management 2.0k
- Accounting 1.5k
- Organizational Behavior and Human Resource Management 1.1k
- Tourism, Leisure and Hospitality Management 135
Countries citing papers authored by Robert Jacobson
This map shows the geographic impact of Robert Jacobson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Robert Jacobson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Robert Jacobson more than expected).
Fields of papers citing papers by Robert Jacobson
This network shows the impact of papers produced by Robert Jacobson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Robert Jacobson. The network helps show where Robert Jacobson may publish in the future.
Co-authorship network
The 25 scholars most cited alongside Robert Jacobson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The Validity of ROI as a Measure of Business Performance | 2016 | 28 |
| 2 | 2012 | 26 | |
| 3 | 2011 | 15 | |
| 4 | Financial Markets Research in Marketing | 2008 | 25 |
| 5 | Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context | 2007 | 9 |
| 6 | Talk About Brand Strategy | 2005 | 11 |
| 7 | 2002 | 23 | |
| 8 | 2001 | 39 | |
| 9 | 1999 | 112 | |
| 10 | 1997 | 16 | |
| 11 | 1997 | 67 | |
| 12 | 1996 | 78 | |
| 13 | 1995 | 375 | |
| 14 | 1993 | 26 | |
| 15 | 1991 | 24 | |
| 16 | The Formation of Reference Price | 1989 | 5 |
| 17 | 1988 | 95 | |
| 18 | 1987 | 241 | |
| 19 | 1985 | 178 | |
| 20 | Foretelling the future | 1981 | 1 |
About Robert Jacobson
Robert Jacobson is a scholar working on Accounting, Marketing, Finance, Anesthesiology and Pain Medicine and Strategy and Management, having authored 77 papers that have together received 6.1k indexed citations. Recurring topics across this work include Corporate Finance and Governance (16 papers), Financial Markets and Investment Strategies (15 papers), Auditing, Earnings Management, Governance (12 papers), Consumer Market Behavior and Pricing (11 papers), Pain Mechanisms and Treatments (10 papers), Firm Innovation and Growth (10 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Digital Marketing and Social Media (6 papers). The work is most often cited by research in Marketing (2.1k citations), Strategy and Management (2.0k citations), Accounting (1.5k citations), Organizational Behavior and Human Resource Management (1.1k citations) and Tourism, Leisure and Hospitality Management (135 citations). Robert Jacobson has collaborated with scholars based in United States, Latvia and South Africa. Frequent co-authors include David A. Aaker, Natalie Mizik, Vicki R. Lane, G. M. Erickson, Gary Donaldson, Carl Obermiller, C. Richard Chapman, Barry L. Bayus, David H. Bradshaw and Michael B. Heeley. Their work appears in journals such as Journal of Marketing, Marketing Science, Pain, Journal of Marketing Research and Management Science.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.