Charles H. Patti
- Marketing top 1%
- Marketing and Advertising Strategies 22
- Consumer Behavior in Brand Consumption and Identification 10
- Consumer Market Behavior and Pricing 4
- Communication top 5%
- Advertising and Communication Studies 6
- Strategy and Management top 5%
- Corporate Identity and Reputation 4
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- Management and Marketing Education 9
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- Digital Marketing and Social Media 5
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- Intellectual Property Rights and Media 3
- Co-authors
- Gayle KerrConstanza BianchiSteven PikeDon E. SchultzDavid W. StewartDaniel BaackIlchul KimSteven W. Hartley
- Journals
- Journal of Advertising (6 papers)Journal of Marketing Communications (4 papers)Industrial Marketing Management (3 papers)
- Partner nations
- United StatesAustraliaPhilippines
In The Last Decade
Charles H. Patti
40 papers receiving 824 citations
Peers
Comparison fields: 5 of 83
- Marketing 599
- Organizational Behavior and Human Resource Management 178
- Communication 118
- Information Systems and Management 84
- Strategy and Management 178
Countries citing papers authored by Charles H. Patti
This map shows the geographic impact of Charles H. Patti's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Charles H. Patti with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Charles H. Patti more than expected).
Fields of papers citing papers by Charles H. Patti
This network shows the impact of papers produced by Charles H. Patti. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Charles H. Patti. The network helps show where Charles H. Patti may publish in the future.
Co-authorship network
The 23 scholars most cited alongside Charles H. Patti, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 25 | |
| 2 | 2013 | 0 | |
| 3 | Advertising education in Australia: Looking back to the future | 2009 | 1 |
| 4 | 2009 | 36 | |
| 5 | An inside-out approach to integrated marketing communication : an international analysis | 2008 | 7 |
| 6 | IMC: A NEW DISCIPLINE WITH AN OLD LEARNING APPROACH | 2005 | 5 |
| 7 | Integrated Marketing Communication (IMC): New Discipline with an Old Learning Approach: A Syllabi Analysis | 2004 | 2 |
| 8 | Integrated Marketing Communication (IMC): Where to from here? | 2002 | 3 |
| 9 | The making of effective advertising | 1990 | 4 |
| 10 | 1989 | 116 | |
| 11 | Advertising : a decision-making approach | 1988 | 12 |
| 12 | 1984 | 32 | |
| 13 | 1982 | 13 | |
| 14 | 1979 | 9 | |
| 15 | 1979 | 5 | |
| 16 | Advertising management : cases and concepts | 1978 | 2 |
| 17 | 1977 | 14 | |
| 18 | 1977 | 1 | |
| 19 | 1977 | 5 | |
| 20 | An Appraisal of the Role of Advertising in Industrial Marketing | 1974 | 2 |
About Charles H. Patti
Charles H. Patti is a scholar working on Marketing, Management of Technology and Innovation, Communication, Organizational Behavior and Human Resource Management and Information Systems and Management, having authored 44 papers that have together received 954 indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (22 papers), Consumer Behavior in Brand Consumption and Identification (10 papers), Management and Marketing Education (9 papers), Advertising and Communication Studies (6 papers), Digital Marketing and Social Media (5 papers), Corporate Identity and Reputation (4 papers), Consumer Market Behavior and Pricing (4 papers) and Intellectual Property Rights and Media (3 papers). The work is most often cited by research in Marketing (599 citations), Organizational Behavior and Human Resource Management (178 citations), Communication (118 citations), Information Systems and Management (84 citations) and Strategy and Management (178 citations). Charles H. Patti has collaborated with scholars based in United States, Australia and Philippines. Frequent co-authors include Gayle Kerr, Constanza Bianchi, Steven Pike, Don E. Schultz, David W. Stewart, Daniel Baack, Ilchul Kim, Steven W. Hartley, Rick T. Wilson and Kim Bartel Sheehan. Their work appears in journals such as Journal of Advertising, Journal of Marketing Communications, Industrial Marketing Management, Journal of Marketing and Journal of Advertising Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.