Sandra E. Moriarty

3.2k total citations · 1 hit paper
58 papers, 2.0k citations indexed

About

Sandra E. Moriarty is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Sandra E. Moriarty has authored 58 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 8 papers in Sociology and Political Science and 6 papers in Communication. Recurrent topics in Sandra E. Moriarty's work include Marketing and Advertising Strategies (6 papers), Media, Gender, and Advertising (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Sandra E. Moriarty is often cited by papers focused on Marketing and Advertising Strategies (6 papers), Media, Gender, and Advertising (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Sandra E. Moriarty collaborates with scholars based in United States and Ireland. Sandra E. Moriarty's co-authors include Tom Duncan, William D. Wells, John Burnett, J. Feely, Gina M. Garramone, Nancy Mitchell, Thomas Duncan, Paul Messaris, D. John Shaw and Leonard N. Reid and has published in prestigious journals such as Journal of Marketing, Journal of Applied Psychology and Journal of Advertising.

In The Last Decade

Sandra E. Moriarty

51 papers receiving 1.7k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

A Communication-Based Marketing Model for Managing Relationships

1998 725 citations Tom Duncan, Sandra E. Moriarty Journal of Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Sandra E. Moriarty United States	20	1.0k	760	526	460	290	58	2.0k
Dwane H. Dean United States	16	1.8k 1.7×	1.2k 1.6×	777 1.5×	549 1.2×	191 0.7×	29	2.7k
Stephen J. Newell United States	16	1.7k 1.7×	1.4k 1.9×	604 1.1×	537 1.2×	227 0.8×	36	2.7k
Betsy D. Gelb United States	23	1.1k 1.1×	854 1.1×	549 1.0×	246 0.5×	158 0.5×	90	2.2k
Carl Obermiller United States	17	1.7k 1.7×	1.1k 1.5×	357 0.7×	309 0.7×	102 0.4×	43	2.6k
Michael S. Minor United States	19	850 0.8×	721 0.9×	430 0.8×	212 0.5×	121 0.4×	61	2.0k
William K. Darley United States	21	1.1k 1.0×	822 1.1×	419 0.8×	182 0.4×	91 0.3×	48	1.9k
Leon G. Schiffman United States	22	1.1k 1.1×	819 1.1×	523 1.0×	138 0.3×	146 0.5×	59	2.3k
Wei‐Na Lee United States	25	1.1k 1.1×	1.1k 1.4×	322 0.6×	181 0.4×	158 0.5×	56	1.9k
Michael A. Belch United States	17	1.6k 1.5×	1.2k 1.6×	337 0.6×	181 0.4×	143 0.5×	31	2.4k
Michael J. Etzel United States	20	1.6k 1.5×	1.5k 2.0×	793 1.5×	259 0.6×	141 0.5×	37	3.0k

Countries citing papers authored by Sandra E. Moriarty

Since Specialization

Citations

This map shows the geographic impact of Sandra E. Moriarty's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sandra E. Moriarty with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sandra E. Moriarty more than expected).

Fields of papers citing papers by Sandra E. Moriarty

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Sandra E. Moriarty. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sandra E. Moriarty. The network helps show where Sandra E. Moriarty may publish in the future.

Co-authorship network of co-authors of Sandra E. Moriarty

This figure shows the co-authorship network connecting the top 25 collaborators of Sandra E. Moriarty. A scholar is included among the top collaborators of Sandra E. Moriarty based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Sandra E. Moriarty. Sandra E. Moriarty is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

1.

Moriarty, Sandra E., Nancy Mitchell, & William D. Wells. (2015). Advertising & IMC : principles & practice. 19 indexed citations

2.

Moriarty, Sandra E.. (2012). Beyond the Hierarchy of Effects: A Conceptual Framework. 6(1). 45–55. 7 indexed citations

3.

Wells, W. C., et al.. (2008). Australian Advertising Principles and Practice. OPUS - Open Publications of UTS Scholars (University of Technology Sydney). 4 indexed citations

4.

Trager, Robert, Sandra E. Moriarty, & Tom Duncan. (2005). Selling Influence: Using Advertising to Prejudice the Jury Pool. Nebraska law review. 83(3). 3.

5.

Duncan, Tom & Sandra E. Moriarty. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing. 62(2). 1–13. 725 indexed citations breakdown →

6.

Duncan, Tom & Sandra E. Moriarty. (1998). A Communication-Based Marketing Model for Managing Relationships. Journal of Marketing. 62(2). 1–1. 284 indexed citations

7.

Duncan, Tom & Sandra E. Moriarty. (1997). Driving brand value : using integrated marketing to manage profitable stakeholder relationships. McGraw-Hill eBooks. 130 indexed citations

8.

Moriarty, Sandra E., et al.. (1997). A Philosophical Discussion of Representation.. 4 indexed citations

9.

Moriarty, Sandra E.. (1996). The ABC's of typography. Medical Entomology and Zoology. 1 indexed citations

10.

Moriarty, Sandra E.. (1996). Effectiveness, Objectives, and the EFFIE Awards. Journal of Advertising Research. 36(4). 54–63. 2 indexed citations

11.

Moriarty, Sandra E.. (1994). Visual Communication As A Primary System. Journal of Visual Literacy. 14(2). 11–21. 26 indexed citations

12.

Moriarty, Sandra E., et al.. (1991). Newsmagazine Visuals and the 1988 Presidential Election. Journalism Quarterly. 68(3). 371–380. 46 indexed citations

13.

Patti, Charles H. & Sandra E. Moriarty. (1990). The making of effective advertising. Prentice Hall eBooks. 4 indexed citations

14.

Feely, J., et al.. (1990). Stimulating reporting of adverse drug reactions by using a fee.. BMJ. 300(6716). 22–23. 75 indexed citations

15.

Moriarty, Sandra E.. (1986). Line Lengths and Starch Scores.. Visible Language. 20(4).

16.

Moriarty, Sandra E.. (1985). Visual Communication in Print Advertising. 5(2). 37–41. 1 indexed citations

17.

Reid, Leonard N. & Sandra E. Moriarty. (1983). Ideation: A Review of Research. 6(2). 119–134. 6 indexed citations

18.

Moriarty, Sandra E., et al.. (1983). Nostalgia and Consumer Sentiment. Journalism Quarterly. 60(1). 81–86. 2 indexed citations

19.

Moriarty, Sandra E.. (1982). Trends in Advertising Typography. Journalism Quarterly. 59(2). 290–294.

20.

Moriarty, Sandra E.. (1982). A Retrospective Analysis of Nostalgia.. 2 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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