David S. Waller

3.0k total citations
110 papers, 2.0k citations indexed

About

David S. Waller is a scholar working on Marketing, Sociology and Political Science and Gender Studies. According to data from OpenAlex, David S. Waller has authored 110 papers receiving a total of 2.0k indexed citations (citations by other indexed papers that have themselves been cited), including 54 papers in Marketing, 30 papers in Sociology and Political Science and 17 papers in Gender Studies. Recurrent topics in David S. Waller's work include Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (14 papers). David S. Waller is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Digital Marketing and Social Media (20 papers) and Media, Gender, and Advertising (14 papers). David S. Waller collaborates with scholars based in Australia, New Zealand and United States. David S. Waller's co-authors include Kim‐Shyan Fam, B. Zafer Erdoğan, Michael Jay Polonsky, Roman Lanis, Jun‐Hwa Cheah, Zhilin Yang, Hiram Ting, Xin‐Jean Lim, Ling Jiang and Shaohan Cai and has published in prestigious journals such as PLoS ONE, Journal of Business Research and Journal of Business Ethics.

In The Last Decade

David S. Waller

96 papers receiving 1.8k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
David S. Waller Australia 23 1.0k 946 307 255 253 110 2.0k
François A. Carrillat Canada 23 810 0.8× 1.0k 1.1× 133 0.4× 528 2.1× 748 3.0× 50 2.1k
Rodney C. Runyan United States 22 662 0.7× 634 0.7× 232 0.8× 352 1.4× 731 2.9× 51 1.9k
Anita Zehrer Austria 24 1.7k 1.7× 603 0.6× 108 0.4× 225 0.9× 671 2.7× 88 2.5k
Francisco Guzmán United States 29 1.3k 1.2× 1.6k 1.7× 69 0.2× 520 2.0× 453 1.8× 113 2.6k
Sanjaya Singh Gaur Malaysia 24 484 0.5× 589 0.6× 353 1.1× 640 2.5× 577 2.3× 68 2.0k
Marío Fernando Australia 27 598 0.6× 309 0.3× 182 0.6× 434 1.7× 807 3.2× 78 2.2k
Ram Herstein Israel 24 609 0.6× 630 0.7× 98 0.3× 248 1.0× 368 1.5× 69 1.4k
Stacy Landreth Grau United States 18 1.0k 1.0× 1.3k 1.3× 50 0.2× 621 2.4× 415 1.6× 32 2.4k
Kristine M. Kuhn United States 19 630 0.6× 308 0.3× 91 0.3× 144 0.6× 255 1.0× 46 1.4k
Sabrina Helm United States 24 928 0.9× 953 1.0× 157 0.5× 863 3.4× 873 3.5× 44 2.4k

Countries citing papers authored by David S. Waller

Since Specialization
Citations

This map shows the geographic impact of David S. Waller's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David S. Waller with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David S. Waller more than expected).

Fields of papers citing papers by David S. Waller

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by David S. Waller. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David S. Waller. The network helps show where David S. Waller may publish in the future.

Co-authorship network of co-authors of David S. Waller

This figure shows the co-authorship network connecting the top 25 collaborators of David S. Waller. A scholar is included among the top collaborators of David S. Waller based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with David S. Waller. David S. Waller is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Jiang, Ling, et al.. (2025). From Scraps to Sweets: Perceptions of Food Healthfulness and the Acceptance of Upcycled Foods. Business Strategy and the Environment. 35(1). 264–281.
2.
Fam, Kim‐Shyan, David S. Waller, & Reinhard Grohs. (2023). Celebrity Endorsements in Liked Advertisements: A Study of Asian Countries. Journal of Asia-Pacific Business. 24(1). 39–54. 2 indexed citations
3.
Waller, David S. & Riza Casidy. (2021). Religion, Spirituality, and Advertising. Journal of Advertising. 50(4). 349–353. 12 indexed citations
4.
Waller, David S., et al.. (2020). Motivations to use social media: effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising. Journal of Marketing Management. 36(15-16). 1527–1555. 37 indexed citations
5.
Dickinson, Sonia, Kathleen Mortimer, Gayle Kerr, David S. Waller, & Alice Kendrick. (2020). Power and responsibility: Advertising self‐regulation and consumer protection in a digital world. Journal of Consumer Affairs. 54(2). 675–700. 11 indexed citations
6.
Lim, Xin‐Jean, Jun‐Hwa Cheah, David S. Waller, Hiram Ting, & Siew Imm Ng. (2019). What s-commerce implies? Repurchase intention and its antecedents. Marketing Intelligence & Planning. 38(6). 760–776. 67 indexed citations
7.
Russell, Catherine G., Paul F. Burke, David S. Waller, & Edward Wei. (2017). The impact of front-of-pack marketing attributes versus nutrition and health information on parents' food choices. Appetite. 116. 323–338. 42 indexed citations
8.
Kerr, Gayle, Kathleen Mortimer, Sonia Dickinson, & David S. Waller. (2012). Buy, boycott or blog : exploring online consumer power to share, discuss and distribute controversial advertising messages. QUT ePrints (Queensland University of Technology). 5 indexed citations
9.
Fam, Kim‐Shyan, Reinhard Grohs, & David S. Waller. (2011). Effects of disliked executional techniques in advertising: A five-country comparison. UTS ePRESS (University of Technology Sydney). 24. 69. 2 indexed citations
10.
Waller, David S. & Kim‐Shyan Fam. (2011). Reducing Offensiveness of STD Prevention Advertisements in China. Social Work in Public Health. 26(6). 621–634. 2 indexed citations
11.
Waller, David S., Alan T. Shao, & Yeqing Bao. (2010). Client influence and advertising standardization: a survey of ad agencies. Service Industries Journal. 30(13). 2151–2161. 7 indexed citations
12.
Kerr, Gayle, David S. Waller, & Charles H. Patti. (2009). Advertising education in Australia: Looking back to the future. QUT ePrints (Queensland University of Technology). 1 indexed citations
13.
Fam, Kim‐Shyan & David S. Waller. (2008). Agency–Client Relationship Factors Across Life-Cycle Stages. Journal of Relationship Marketing. 7(2). 217–236. 27 indexed citations
14.
Fam, Kim‐Shyan & David S. Waller. (2008). A Study of Liked/Disliked Television Commercials in India. Indian Journal of Marketing. 38(2). 1 indexed citations
15.
Dickinson, Sonia, et al.. (2008). Advertising agency engagement and regulatory empowerment in the world of new media. PLoS ONE. 9(1). e86377–e86377.
16.
Fam, Kim‐Shyan, et al.. (2007). Effects and Future of the Internet on the Malaysian Advertising Industry. International Journal of Business and Society. 8(2). 13. 1 indexed citations
17.
Waller, David S.. (2007). Consumer Offense towards the Advertising of Some Gender-Related Products. UTS ePRESS (University of Technology Sydney). 20. 72. 6 indexed citations
18.
Waller, David S. & Kim‐Shyan Fam. (2001). Gender Attitudes towards the Advertising of Controversial Products in China. NOVA (University of Newcastle Australia). 6(2). 83. 2 indexed citations
19.
Fam, Kim‐Shyan & David S. Waller. (2000). Attracting New Clients. Journal of Promotion Management. 5(2). 85–99. 7 indexed citations
20.
Waller, David S. & Michael Jay Polonsky. (1996). ‘Everybody Hide, An Election is Coming!’ An Examination Why Some Australian Advertising Agencies Refuse Political Accounts. International Journal of Advertising. 15(1). 61–74. 5 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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