Sridhar Samu
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Consumer Market Behavior and Pricing
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- Customer Service Quality and Loyalty
Papers in
- Marketing 15
- Consumer Behavior in Brand Consumption and Identification 12
- Service and Product Innovation 2
- Consumer Market Behavior and Pricing 2
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- Customer Service Quality and Loyalty 9
- Co-authors
- Walter WymerHarinarayan KrishnanRobert E. SmithAnubhav MishraMoutusy MaityNamita BhatnagarReginald A. LitzRonald E. Michaels
- Journals
- European Journal of Marketing (2 papers)Journal of International Consumer Marketing (2 papers)Journal of Consumer Marketing (2 papers)Journal of Marketing (2 papers)Journal of Business Research (2 papers)
- Partner nations
- IndiaCanadaUnited States
In The Last Decade
Sridhar Samu
22 papers receiving 954 citations
Peers
Comparison fields: 5 of 74
- Marketing 540
- Organizational Behavior and Human Resource Management 306
- Strategy and Management 310
- Business and International Management 38
- Tourism, Leisure and Hospitality Management 29
Countries citing papers authored by Sridhar Samu
This map shows the geographic impact of Sridhar Samu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Sridhar Samu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Sridhar Samu more than expected).
Fields of papers citing papers by Sridhar Samu
This network shows the impact of papers produced by Sridhar Samu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Sridhar Samu. The network helps show where Sridhar Samu may publish in the future.
Co-authors
The 12 scholars most cited alongside Sridhar Samu, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2023 | 2 | |
| 2 | 2021 | 25 | |
| 3 | 2018 | 7 | |
| 4 | 2017 | 166 | |
| 5 | 2014 | 1 | |
| 6 | 2014 | 39 | |
| 7 | 2013 | 4 | |
| 8 | 2012 | 20 | |
| 9 | 2009 | 34 | |
| 10 | 2008 | 131 | |
| 11 | 2008 | 47 | |
| 12 | 2008 | 6 | |
| 13 | 2007 | 22 | |
| 14 | Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and Other Corporate-Nonprofit Dealings | 2003 | 20 |
| 15 | 2003 | 138 | |
| 16 | 2002 | 69 | |
| 17 | 2001 | 21 | |
| 18 | 1999 | 155 | |
| 19 | 1999 | 59 | |
| 20 | 1995 | 31 |
About Sridhar Samu
Sridhar Samu is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Business and International Management and Applied Psychology, having authored 22 papers that have together received 1.0k indexed citations. Recurring topics across this work include Digital Marketing and Social Media (12 papers), Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (9 papers), Technology Adoption and User Behaviour (4 papers), Nonprofit Sector and Volunteering (3 papers), Service and Product Innovation (2 papers), Consumer Market Behavior and Pricing (2 papers) and Corporate Social Responsibility Reporting (1 paper). The work is most often cited by research in Marketing (540 citations), Organizational Behavior and Human Resource Management (306 citations), Strategy and Management (310 citations), Business and International Management (38 citations) and Tourism, Leisure and Hospitality Management (29 citations). Sridhar Samu has collaborated with scholars based in India, Canada and United States. Frequent co-authors include Walter Wymer, Harinarayan Krishnan, Robert E. Smith, Anubhav Mishra, Moutusy Maity, Namita Bhatnagar, Reginald A. Litz, Ronald E. Michaels, Anand Kumar and Sergio W. Carvalho. Their work appears in journals such as European Journal of Marketing, Journal of International Consumer Marketing, Journal of Consumer Marketing, Journal of Marketing and Journal of Business Research.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.