Christopher Pich

617 total citations
33 papers, 344 citations indexed

About

Christopher Pich is a scholar working on Marketing, Sociology and Political Science and Communication. According to data from OpenAlex, Christopher Pich has authored 33 papers receiving a total of 344 indexed citations (citations by other indexed papers that have themselves been cited), including 16 papers in Marketing, 15 papers in Sociology and Political Science and 11 papers in Communication. Recurrent topics in Christopher Pich's work include Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (12 papers) and Media Studies and Communication (8 papers). Christopher Pich is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (16 papers), Digital Marketing and Social Media (12 papers) and Media Studies and Communication (8 papers). Christopher Pich collaborates with scholars based in United Kingdom, India and Mexico. Christopher Pich's co-authors include Dianne Dean, Khanyapuss Punjaisri, Varsha Jain, Bruce I. Newman, Robin Croft, Carley Foster, J. Harvey, Sheilagh Resnick, Tony Woodall and James Reardon and has published in prestigious journals such as Journal of Business Research, Journal of Vocational Behavior and European Journal of Marketing.

In The Last Decade

Christopher Pich

31 papers receiving 322 citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name h Career Trend Papers Cites
Christopher Pich United Kingdom 13 180 180 86 85 75 33 344
Agnès Rocamora United Kingdom 11 209 1.2× 147 0.8× 36 0.4× 25 0.3× 29 0.4× 23 680
Walter McDowell United States 10 191 1.1× 176 1.0× 72 0.8× 42 0.5× 25 0.3× 21 308
Yuhmiin Chang Taiwan 7 300 1.7× 321 1.8× 42 0.5× 39 0.5× 49 0.7× 9 446
José Luis Saavedra Torres United States 10 154 0.9× 187 1.0× 50 0.6× 48 0.6× 151 2.0× 45 364
Ulla Hakala Finland 10 207 1.1× 200 1.1× 17 0.2× 89 1.0× 70 0.9× 19 386
Henry A. Laskey United States 7 177 1.0× 230 1.3× 22 0.3× 53 0.6× 60 0.8× 13 341
Juan‐Carlos Molleda United States 11 135 0.8× 67 0.4× 221 2.6× 77 0.9× 53 0.7× 21 375
Alexis M. Allen United States 9 136 0.8× 146 0.8× 25 0.3× 48 0.6× 137 1.8× 18 303
Alexandra Krallman United States 6 207 1.1× 180 1.0× 41 0.5× 31 0.4× 126 1.7× 8 350
Gil McWilliam United Kingdom 10 157 0.9× 308 1.7× 14 0.2× 83 1.0× 95 1.3× 14 405

Countries citing papers authored by Christopher Pich

Since Specialization
Citations

This map shows the geographic impact of Christopher Pich's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Christopher Pich with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Christopher Pich more than expected).

Fields of papers citing papers by Christopher Pich

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Christopher Pich. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Christopher Pich. The network helps show where Christopher Pich may publish in the future.

Co-authorship network of co-authors of Christopher Pich

This figure shows the co-authorship network connecting the top 25 collaborators of Christopher Pich. A scholar is included among the top collaborators of Christopher Pich based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Christopher Pich. Christopher Pich is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Pich, Christopher, et al.. (2025). Global Political Marketing – The Future and Aspirations of Political Marketing. International Journal of Market Research. 67(2-3). 141–147.
2.
Pich, Christopher, et al.. (2024). A proposed brand architecture model for UK fashion brands. Journal of Brand Management. 31(5). 516–528. 2 indexed citations
3.
4.
Pich, Christopher, et al.. (2024). A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema. Qualitative Market Research An International Journal. 28(1). 146–177. 1 indexed citations
5.
Pich, Christopher, et al.. (2024). Political brand culture of Pakistan Tehreek-e-Insaf: An internal perspective. International Journal of Market Research. 67(2-3). 189–216. 2 indexed citations
6.
Pich, Christopher, et al.. (2023). Exploring young voter engagement and journey mapping across political events. International Journal of Market Research. 65(5). 532–565. 1 indexed citations
7.
Pich, Christopher, et al.. (2023). A framework to improve retail customer experience: a qualitative study exploring the customer journey. Qualitative Market Research An International Journal. 26(5). 663–686. 3 indexed citations
8.
Pich, Christopher, et al.. (2023). The effective nature of projective techniques in political brand image research. International Journal of Market Research. 66(1). 115–148. 2 indexed citations
9.
Woodall, Tony, et al.. (2022). To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior. 135. 103716–103716. 2 indexed citations
10.
Pich, Christopher, et al.. (2021). Political branding: more than parties, leaders and policies. Nottingham Trent University's Institutional Repository (Nottingham Trent Repository). 2 indexed citations
11.
Pich, Christopher, et al.. (2021). The strangest election in the world? The October 2020 general election in Guernsey. OAR@UM (University of Malta). 1 indexed citations
12.
Pich, Christopher, et al.. (2020). Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey. Journal of Political Marketing. 19(4). 414–434. 11 indexed citations
13.
Pich, Christopher, et al.. (2020). Enhancing data collection methods with qualitative projective techniques in the exploration of a university’s brand identity and brand image. International Journal of Market Research. 63(2). 177–200. 10 indexed citations
14.
Pich, Christopher, et al.. (2019). Exploring Personal Political Brands of Iceland’s Parliamentarians. Journal of Political Marketing. 19(1-2). 74–106. 10 indexed citations
15.
Pich, Christopher, et al.. (2019). Problematizing the presentation and reception of political brands. European Journal of Marketing. 54(1). 190–211. 13 indexed citations
16.
Pich, Christopher, et al.. (2018). An Exploratory Case Study Focusing on the Creation, Orientation, and Development of a New Political Brand: The Case of the Jury Team. Politics & Policy. 46(1). 141–181. 3 indexed citations
17.
Pich, Christopher, et al.. (2018). EXPLORING POLITICAL BRAND IDENTITY AND POLITICAL BRAND IMAGE IN NON-PARTY CONTEXTS FROM A MULTI-STAKEHOLDER PERSPECTIVE. Global Fashion Management Conference. 2018. 996–1003. 1 indexed citations
18.
Pich, Christopher, et al.. (2018). Investigating political brand reputation with qualitative projective techniques from the perspective of young adults. International Journal of Market Research. 60(2). 198–213. 14 indexed citations
19.
Jain, Varsha, et al.. (2017). Exploring the influences of political branding: a case from the youth in India. Journal of Indian Business Research. 9(3). 190–211. 13 indexed citations
20.
Pich, Christopher, Dianne Dean, & Khanyapuss Punjaisri. (2014). Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications. 22(1). 100–117. 27 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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