Bruce A. Huhmann
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
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- Technology Adoption and User Behaviour
Papers in
- Marketing 28
- Consumer Behavior in Brand Consumption and Identification 23
- Consumer Market Behavior and Pricing 6
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- Behavioral Health and Interventions 6
- Co-authors
- George R. FrankeDavid L. MothersbaughYam B. LimbuShaun McQuittyJennifer ArgoNalinaksha BhattacharyyaKelley MainMalcolm Smith
- Journals
- Journal of Business Research (6 papers)International Journal of Advertising (4 papers)IEEE Transactions on Professional Communication (2 papers)Psychology and Marketing (2 papers)Journal of Current Issues & Research in Advertising (2 papers)
- Partner nations
- United StatesCanadaSouth Korea
In The Last Decade
Bruce A. Huhmann
46 papers receiving 1.2k citations
Peers
Comparison fields: 5 of 100
- Marketing 638
- Information Systems and Management 159
- Applied Psychology 114
- Literature and Literary Theory 161
- Organizational Behavior and Human Resource Management 127
Countries citing papers authored by Bruce A. Huhmann
This map shows the geographic impact of Bruce A. Huhmann's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Bruce A. Huhmann with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Bruce A. Huhmann more than expected).
Fields of papers citing papers by Bruce A. Huhmann
This network shows the impact of papers produced by Bruce A. Huhmann. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Bruce A. Huhmann. The network helps show where Bruce A. Huhmann may publish in the future.
Co-authors
The 25 scholars most cited alongside Bruce A. Huhmann, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | 2025 | 1 | |
| 2 | 2025 | 1 | |
| 3 | 2025 | 0 | |
| 4 | 2024 | 3 | |
| 5 | 2024 | 8 | |
| 6 | 2023 | 4 | |
| 7 | 2023 | 5 | |
| 8 | 2023 | 34 | |
| 9 | 2020 | 2 | |
| 10 | 2019 | 36 | |
| 11 | 2018 | 17 | |
| 12 | 2016 | 43 | |
| 13 | 2014 | 1 | |
| 14 | 2008 | 32 | |
| 15 | 2007 | 0 | |
| 16 | 2007 | 2 | |
| 17 | 2004 | 0 | |
| 18 | 2004 | 126 | |
| 19 | 2004 | 74 | |
| 20 | Following the drill: the search for a dentist. | 1995 | 13 |
About Bruce A. Huhmann
Bruce A. Huhmann is a scholar working on Marketing, Applied Psychology, Information Systems and Management, Pharmacology and Accounting, having authored 49 papers that have together received 1.3k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (10 papers), Pharmaceutical industry and healthcare (7 papers), Media Influence and Health (6 papers), Behavioral Health and Interventions (6 papers), Consumer Market Behavior and Pricing (6 papers), Creativity in Education and Neuroscience (5 papers) and Technology Adoption and User Behaviour (5 papers). The work is most often cited by research in Marketing (638 citations), Information Systems and Management (159 citations), Applied Psychology (114 citations), Literature and Literary Theory (161 citations) and Organizational Behavior and Human Resource Management (127 citations). Bruce A. Huhmann has collaborated with scholars based in United States, Canada and South Korea. Frequent co-authors include George R. Franke, David L. Mothersbaugh, Yam B. Limbu, Shaun McQuitty, Jennifer Argo, Nalinaksha Bhattacharyya, Kelley Main, Malcolm Smith, Rajesh V. Manchanda and Michael R. Hyman. Their work appears in journals such as Journal of Business Research, International Journal of Advertising, IEEE Transactions on Professional Communication, Psychology and Marketing and Journal of Current Issues & Research in Advertising.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.