Yam B. Limbu

2.5k total citations · 2 hit papers
71 papers, 1.6k citations indexed

About

Yam B. Limbu is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Yam B. Limbu has authored 71 papers receiving a total of 1.6k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Marketing, 23 papers in Sociology and Political Science and 17 papers in Information Systems and Management. Recurrent topics in Yam B. Limbu's work include Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Technology Adoption and User Behaviour (12 papers). Yam B. Limbu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (18 papers), Digital Marketing and Social Media (14 papers) and Technology Adoption and User Behaviour (12 papers). Yam B. Limbu collaborates with scholars based in United States, Sweden and India. Yam B. Limbu's co-authors include Bruce A. Huhmann, Long Pham, Rajesh K. Gautam, Marco Wolf, Hien Thi Nguyen, Huong Thi Pham, Robin T. Peterson, Barry J. Babin, Shintaro Sato and Christopher J. McKinley and has published in prestigious journals such as Social Science & Medicine, International Journal of Environmental Research and Public Health and Sustainability.

In The Last Decade

Yam B. Limbu

67 papers receiving 1.5k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam

2019 323 citations Long Pham, Yam B. Limbu et al. profile →
The Health Belief Model Applied to COVID-19 Vaccine Hesitancy: A Systematic Review

2022 133 citations Yam B. Limbu, Rajesh K. Gautam et al. Vaccines profile →

Peers

Yam B. Limbu

SPS

MARKE

ISM

OBHRM

HEALT

Jisu Huh United States

Soojung Kim United States

Fon Sim Ong Malaysia

Richard C. Hanna United States

Suzan Burton Australia

Bernad Batinic Austria

Benjamin Chan Yin-Fah Malaysia

Elisabeth Brüggen Netherlands

Chuanyi Tang United States

Jeong‐Nam Kim United States

Jisu Huh United States

Yam B. Limbu

889 ×1.8

SPS

560 ×1.3

MARKE

238 ×0.6

ISM

85 ×0.3

OBHRM

196 ×0.9

HEALT

Citations per year, relative to Yam B. Limbu Yam B. Limbu (= 1×) peers Jisu Huh

Countries citing papers authored by Yam B. Limbu

Since Specialization

Citations

This map shows the geographic impact of Yam B. Limbu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Yam B. Limbu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Yam B. Limbu more than expected).

Fields of papers citing papers by Yam B. Limbu

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Yam B. Limbu. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Yam B. Limbu. The network helps show where Yam B. Limbu may publish in the future.

Co-authorship network of co-authors of Yam B. Limbu

This figure shows the co-authorship network connecting the top 25 collaborators of Yam B. Limbu. A scholar is included among the top collaborators of Yam B. Limbu based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Yam B. Limbu. Yam B. Limbu is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

20 of 20 papers shown

Limbu, Yam B.. (2025). Factors Associated with Student Engagement in Online Learning During COVID-19 Pandemic: A Systematic Review. Online Learning. 29(1). 1 indexed citations

Limbu, Yam B., et al.. (2024). Retirement Planning: A Moderated Mediation Model of Cognitive Beliefs, Retirement Planning Attitude, and Money Availability. Financial Services Review. 32(2). 77–93.

Limbu, Yam B. & Christopher J. McKinley. (2024). Communication Strategies to Promote COVID-19 Vaccination Intention: How Effective are Source, Appeal, Framing, and Evidence Type Approaches?. Health Communication. 40(3). 429–444. 1 indexed citations

Limbu, Yam B. & Bruce A. Huhmann. (2024). Message Effectiveness of Fear Appeals in Vaccination Communication Campaigns: A Systematic Review. Vaccines. 12(6). 653–653. 3 indexed citations

Limbu, Yam B., et al.. (2024). Financial anxiety: a systematic review. International Journal of Bank Marketing. 42(7). 1666–1694. 7 indexed citations

Limbu, Yam B. & Bruce A. Huhmann. (2023). Online but unlawful sales of unapproved and misbranded prescription drugs: Internet pharmacy compliance with Food and Drug Administration warning letters. Journal of Consumer Affairs. 57(3). 1015–1038. 4 indexed citations

Limbu, Yam B. & Rajesh K. Gautam. (2023). The determinants of COVID-19 vaccination intention: a meta-review. Frontiers in Public Health. 11. 1162861–1162861. 11 indexed citations

Limbu, Yam B., et al.. (2023). What Influences Green Cosmetics Purchase Intention and Behavior? A Systematic Review and Future Research Agenda. Sustainability. 15(15). 11881–11881. 15 indexed citations

Pham, Long, et al.. (2023). E-government service quality, perceived value, satisfaction, and loyalty: evidence from a newly emerging country. Journal of Public Policy. 43(4). 812–833. 8 indexed citations

10.

Limbu, Yam B. & Bruce A. Huhmann. (2023). Illicit Online Pharmacies: A Scoping Review. International Journal of Environmental Research and Public Health. 20(9). 5748–5748. 5 indexed citations

11.

Limbu, Yam B., et al.. (2023). Impact of e-learning service quality on student satisfaction during the Covid-19 pandemic: A systematic review. Knowledge Management & E-Learning An International Journal. 523–538. 2 indexed citations

12.

McKinley, Christopher J. & Yam B. Limbu. (2023). Promoter or barrier? Assessing how social media predicts Covid-19 vaccine acceptance and hesitancy: A systematic review of primary series and booster vaccine investigations. Social Science & Medicine. 340. 116378–116378. 6 indexed citations

13.

Limbu, Yam B. & Bruce A. Huhmann. (2023). Why Some People Are Hesitant to Receive COVID-19 Boosters: A Systematic Review. Tropical Medicine and Infectious Disease. 8(3). 159–159. 34 indexed citations

14.

Johnson, D. S., et al.. (2019). Climbing the down escalator. European Journal of Marketing. 53(11). 2348–2372. 9 indexed citations

15.

McKinley, Christopher J., et al.. (2017). Message-Framing Effects on Indian Females’ Mammography-Screening Intentions: Examining Moderating and Mediating Relationships. International journal of communication. 11. 25. 6 indexed citations

16.

Huhmann, Bruce A. & Yam B. Limbu. (2016). Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general. International Journal of Advertising. 35(5). 846–863. 43 indexed citations

17.

Limbu, Yam B., et al.. (2016). How Does The Stadium Atmosphere At A College Football Game Affect Behavioral Intentions Across Gender Lines? The Mediating Role Of Spectator Satisfaction. SSRN Electronic Journal. 9(2). 41–58. 2 indexed citations

18.

Limbu, Yam B., et al.. (2014). Asymmetric Relationship Between Reference Group Influence on Pro-Health and Deviant Behaviors of Base of Pyramid Consumers. ACR North American Advances. 1 indexed citations

19.

Limbu, Yam B., et al.. (2014). Free and Open Source Tools (FOSTs): An Empirical Investigation of Pre-Service Teachers' Competencies, Attitudes, and Pedagogical Intentions. International journal on teaching and learning in higher education. 26(1). 66–77. 8 indexed citations

20.

Limbu, Yam B., et al.. (2011). Consumers' perceptions of online ethics and its effects on satisfaction and loyalty. Journal of Research in Interactive Marketing. 5(1). 71–89. 100 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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