Lawrence J. Marks

1.8k total citations
28 papers, 1.4k citations indexed

About

Lawrence J. Marks is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, Lawrence J. Marks has authored 28 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 13 papers in Marketing, 7 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in Lawrence J. Marks's work include Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Media Influence and Health (3 papers). Lawrence J. Marks is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Digital Marketing and Social Media (5 papers) and Media Influence and Health (3 papers). Lawrence J. Marks collaborates with scholars based in United States, Slovenia and China. Lawrence J. Marks's co-authors include Michael A. Kamins, Michael A. Mayo, Darryl W. Miller, Arno J. Rethans, John L. Swasy, Colin Campbell, W. L. Kraushaar, Pamela E. Grimm, Zhaoyang Li and Boštjan Antončić and has published in prestigious journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science and Journal of Advertising.

In The Last Decade

Lawrence J. Marks

28 papers receiving 1.3k citations

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Lawrence J. Marks United States	16	807	675	269	214	209	28	1.4k
Dean Μ. Krugman United States	19	366 0.5×	464 0.7×	191 0.7×	191 0.9×	108 0.5×	48	1.3k
D. Varan Australia	19	532 0.7×	660 1.0×	281 1.0×	158 0.7×	128 0.6×	62	1.0k
Gabriel Biehal United States	14	860 1.1×	490 0.7×	143 0.5×	62 0.3×	226 1.1×	21	1.3k
Bruce A. Huhmann United States	20	638 0.8×	453 0.7×	159 0.6×	161 0.8×	127 0.6×	49	1.3k
Herbert E. Krugman United States	12	1.2k 1.5×	919 1.4×	167 0.6×	267 1.2×	280 1.3×	34	2.0k
Jeff Galak United States	23	776 1.0×	811 1.2×	167 0.6×	62 0.3×	188 0.9×	50	1.8k
Michelle L. Roehm United States	18	1.0k 1.3×	646 1.0×	202 0.8×	53 0.2×	551 2.6×	30	1.5k
Laurence Ashworth Canada	13	414 0.5×	440 0.7×	144 0.5×	53 0.2×	201 1.0×	28	891
Marc G. Weinberger United States	21	987 1.2×	664 1.0×	130 0.5×	354 1.7×	225 1.1×	44	1.8k
Mariea Grubbs Hoy United States	19	786 1.0×	1.8k 2.6×	620 2.3×	156 0.7×	181 0.9×	37	2.3k

Countries citing papers authored by Lawrence J. Marks

Since Specialization

Citations

This map shows the geographic impact of Lawrence J. Marks's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Lawrence J. Marks with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Lawrence J. Marks more than expected).

Fields of papers citing papers by Lawrence J. Marks

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Lawrence J. Marks. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Lawrence J. Marks. The network helps show where Lawrence J. Marks may publish in the future.

Co-authorship network of co-authors of Lawrence J. Marks

This figure shows the co-authorship network connecting the top 25 collaborators of Lawrence J. Marks. A scholar is included among the top collaborators of Lawrence J. Marks based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Lawrence J. Marks. Lawrence J. Marks is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

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20 of 20 papers shown

Antončić, Boštjan, Jasna Auer Antončič, Robert D. Hisrich, et al.. (2016). Risk-Taking Propensity and Entrepreneurship: The Role of Power Distance in Six Countries. Academy of Management Proceedings. 2016(1). 13255–13255. 5 indexed citations

Campbell, Colin & Lawrence J. Marks. (2015). Good native advertising isn’t a secret. Business Horizons. 58(6). 599–606. 113 indexed citations

Maher, Jill K., Lawrence J. Marks, & Pamela E. Grimm. (1997). Overload, Pressure, and Convenience: Testing a Conceptual Model of Factors Influencing WomenS Attitudes Toward, and Use Of, Shopping Channels. ACR North American Advances. 24. 490–498. 18 indexed citations

Hadjimarcou, John & Lawrence J. Marks. (1994). An Examination of the Effects of Context-Induced Mood States on the Evaluation of a QFeel-GoodQ Product: the Moderating Role of Product Type and the Consistency Effects Model. ACR North American Advances. 3 indexed citations

Hadjimarcou, John & Lawrence J. Marks. (1994). An examination of the effects of context-induced mood states on the evaluation of a `feel good'. Advances in consumer research. 21(1). 509–513. 3 indexed citations

Miller, Darryl W. & Lawrence J. Marks. (1992). Mental Imagery and Sound Effects in Radio Commercials. Journal of Advertising. 21(4). 83–93. 63 indexed citations

Marks, Lawrence J. & Michael A. Mayo. (1991). An Empirical Test of a Model of Consumer Ethical Delimmas. ACR North American Advances. 6 indexed citations

Mayo, Michael A., Lawrence J. Marks, & John K. Ryans. (1991). Perceptions of Ethical Problems in International Marketing. International Marketing Review. 8(3). 5 indexed citations

Tharp, Michael D. & Lawrence J. Marks. (1990). An Examination of the Effects of Attribute Order and Product Order Biases in Conjoint Analysis. ACR North American Advances. 3 indexed citations

10.

Mayo, Michael A. & Lawrence J. Marks. (1990). An empirical investigation of a general theory of marketing ethics. Journal of the Academy of Marketing Science. 18(2). 163–171. 163 indexed citations

11.

Mayo, Michael A. & Lawrence J. Marks. (1990). An Empirical Investigation of a General Theory of Marketing Ethics. Journal of the Academy of Marketing Science. 18(2). 163–171. 14 indexed citations

12.

Marks, Lawrence J., et al.. (1988). Investigating the Experiential Dimensions of Product Evaluation. ACR North American Advances. 3 indexed citations

13.

Marks, Lawrence J. & Michael A. Kamins. (1988). The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers’ Belief Strength, Belief Confidence, and Attitudes. Journal of Marketing Research. 25(3). 266–281. 49 indexed citations

14.

Marks, Lawrence J. & Michael A. Kamins. (1988). The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes. Journal of Marketing Research. 25(3). 266–266. 174 indexed citations

15.

Kamins, Michael A. & Lawrence J. Marks. (1988). An examination into the effectiveness of two-sided comparative price appeals. Journal of the Academy of Marketing Science. 16(2). 64–71. 12 indexed citations

16.

Kamins, Michael A. & Lawrence J. Marks. (1988). An Examination into the Effectiveness of Two-Sided Comparative Price Appeals. Journal of the Academy of Marketing Science. 16(2). 64–71. 17 indexed citations

17.

Kamins, Michael A. & Lawrence J. Marks. (1987). The Effect of Framing and Advertising Sequencing on Attitude Consistency and Behavioral Intentions. ACR North American Advances. 7 indexed citations

18.

Kamins, Michael A. & Lawrence J. Marks. (1987). Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase Intention. Journal of Advertising. 16(4). 6–15. 102 indexed citations

19.

Rethans, Arno J., John L. Swasy, & Lawrence J. Marks. (1986). Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor Model. Journal of Marketing Research. 23(1). 50–61. 58 indexed citations

20.

Kraushaar, W. L. & Lawrence J. Marks. (1954). Meson Production in High-Energy Nucleon-Nucleon Collisions. Physical Review. 93(2). 326–330. 44 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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