John D. Leckenby

1.0k total citations
37 papers, 756 citations indexed

About

John D. Leckenby is a scholar working on Marketing, Sociology and Political Science and Information Systems and Management. According to data from OpenAlex, John D. Leckenby has authored 37 papers receiving a total of 756 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Marketing, 11 papers in Sociology and Political Science and 6 papers in Information Systems and Management. Recurrent topics in John D. Leckenby's work include Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). John D. Leckenby is often cited by papers focused on Digital Marketing and Social Media (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Technology Adoption and User Behaviour (6 papers). John D. Leckenby collaborates with scholars based in United States, Japan and South Korea. John D. Leckenby's co-authors include Patricia A. Stout, C. H. Sandage, Hairong Li, Hugh Μ. Cannon, Dongyoung Sohn, Avery M. Abernethy, Stuart H. Surlin, Terry Daugherty, James E. Haefner and Joseph T. Plummer and has published in prestigious journals such as Journal of Marketing Research, European Journal of Marketing and Journal of Communication.

In The Last Decade

John D. Leckenby

35 papers receiving 602 citations

Peers

John D. Leckenby
Gordon E. Miracle United States
Charles W. King United States
Carolyn Costley New Zealand
Mark Brown Australia
Beatriz Casais Portugal
S. Umit Kucuk United States
Gangseog Ryu South Korea
Janice Denegri‐Knott United Kingdom
Verena Schoenmueller United States
Andrew D. Gershoff United States
Gordon E. Miracle United States
John D. Leckenby
Citations per year, relative to John D. Leckenby John D. Leckenby (= 1×) peers Gordon E. Miracle

Countries citing papers authored by John D. Leckenby

Since Specialization
Citations

This map shows the geographic impact of John D. Leckenby's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by John D. Leckenby with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites John D. Leckenby more than expected).

Fields of papers citing papers by John D. Leckenby

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by John D. Leckenby. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by John D. Leckenby. The network helps show where John D. Leckenby may publish in the future.

Co-authorship network of co-authors of John D. Leckenby

This figure shows the co-authorship network connecting the top 25 collaborators of John D. Leckenby. A scholar is included among the top collaborators of John D. Leckenby based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with John D. Leckenby. John D. Leckenby is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

20 of 20 papers shown
1.
Leckenby, John D. & Joseph T. Plummer. (2012). Advertising Stimulus Measurement and Assessment Research: A Review of Advertising Testing Methods. 2 indexed citations
2.
Leckenby, John D., et al.. (2012). An Improved Beta Binomial Reach/Frequency Model for Magazines. 1 indexed citations
3.
Sohn, Dongyoung & John D. Leckenby. (2007). A Structural Solution to Communication Dilemmas in a Virtual Community. Journal of Communication. 57(3). 435–449. 28 indexed citations
4.
Cannon, Hugh Μ., John D. Leckenby, & Avery M. Abernethy. (2002). Beyond Effective Frequency Evaluating media schedules using frequency value planning. Journal of Advertising Research. 42(6). 33–46. 41 indexed citations
5.
Leckenby, John D., et al.. (2000). The role of perceived interactivity in interactive ad processing. 46 indexed citations
6.
Leckenby, John D., et al.. (1999). Impact of Measurement Periods on Website Rankings and Traffic Estimation: A User-centric Approach. Journal of Current Issues & Research in Advertising. 21(2). 1–10. 7 indexed citations
7.
Leckenby, John D., et al.. (1998). Using Reach/Frequency for Web Media Planning. Journal of Advertising Research. 38(1). 7–20. 4 indexed citations
8.
Leckenby, John D., et al.. (1998). Factors affecting consumers’ “Webad” visits. European Journal of Marketing. 32(7/8). 737–748. 65 indexed citations
9.
Cannon, Hugh Μ., John D. Leckenby, & Avery M. Abernethy. (1996). Modeling Advertising Effectiveness. Developments in Business Simulation and Experiential Learning. 23. 2 indexed citations
10.
Leckenby, John D., et al.. (1996). Determinants of desired exposure to interactive advertising. Medical Entomology and Zoology. 17 indexed citations
11.
Leckenby, John D., et al.. (1990). Advances in Media Decision Models. 12(1-2). 311–357. 17 indexed citations
12.
Stout, Patricia A., et al.. (1990). Viewer Reactions to Music in Television Commercials. Journalism Quarterly. 67(4). 887–898. 11 indexed citations
13.
Stout, Patricia A. & John D. Leckenby. (1986). Measuring Emotional Response to Advertising. Journal of Advertising. 15(4). 35–42. 87 indexed citations
14.
Leckenby, John D., et al.. (1986). An Empirical Test of a Proprietary Television Media Model. Journal of Advertising Research. 26(4). 17–21. 3 indexed citations
15.
Leckenby, John D., et al.. (1985). Random Duplication in Reach/Frequency Estimation. 8(1). 95–114. 3 indexed citations
16.
Leckenby, John D., et al.. (1984). How Media Directors View Reach/Frequency Model Evaluation Standards. Journal of Advertising Research. 24(5). 43–52. 9 indexed citations
17.
Leckenby, John D., et al.. (1982). Advertising management : criteria, analysis, and decision making. 12 indexed citations
18.
Leckenby, John D., et al.. (1982). Performance of Four Exposure Distribution Models. Journal of Advertising Research. 22(2). 35–44. 9 indexed citations
19.
Leckenby, John D.. (1978). An Empirical Approach to the Multiple Criteria Problem in Copy testing Research. Journal of Advertising. 7(1). 19–27. 5 indexed citations
20.
Leckenby, John D.. (1976). Gordon, George N.Communications & Media: Constructing a Cross-Discipline. New York: Hastings House, 1975. 209 pp. $12.50. Journal of Advertising. 5(2). 37–38. 1 indexed citations

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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