Amanda Spry
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Environmental Sustainability in Business
- Gender Studies top 5%
- Media, Gender, and Advertising
- Gender, Feminism, and Media
Papers in
-
- Consumer Behavior in Brand Consumption and Identification 6
- Environmental Sustainability in Business 2
- Marketing and Advertising Strategies 1
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- Digital Marketing and Social Media 5
- Co-authors
- Ravi Pappu (1 shared paper)T. Bettina Cornwell (1 shared paper)Jessica Vredenburg (7 shared papers)Joya A. Kemper (4 shared papers)Sommer Kapitan (4 shared papers)Zoe Lee (1 shared paper)Yüksel Ekinci (1 shared paper)Lauren Gurrieri (2 shared papers)
- Journals
- European Journal of Marketing (2 papers)Journal of Macromarketing (1 paper)Industrial Marketing Management (1 paper)Journal of Interactive Advertising (1 paper)Journal of Product & Brand Management (1 paper)
- Partner nations
- AustraliaNew ZealandUnited Kingdom
In The Last Decade
Amanda Spry
10 papers receiving 1.0k citations
Amanda Spry's Hit Papers
Peers
Comparison fields: 5 of 68
- Marketing 733
- Gender Studies 204
- Organizational Behavior and Human Resource Management 171
- Sociology and Political Science 662
- Strategy and Management 213
Countries citing papers authored by Amanda Spry
This map shows the geographic impact of Amanda Spry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amanda Spry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amanda Spry more than expected).
Fields of papers citing papers by Amanda Spry
This network shows the impact of papers produced by Amanda Spry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amanda Spry. The network helps show where Amanda Spry may publish in the future.
Co-authors
The 12 scholars most cited alongside Amanda Spry, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | Celebrity endorsement, brand credibility and brand equity Hit paper breakdown → | 2011 | 528 |
| 2 | Brands Taking a Stand: Authentic Brand Activism or Woke Washing? Hit paper breakdown → | 2020 | 407 |
| 3 | 2021 | 32 | |
| 4 | 2022 | 30 | |
| 5 | 2023 | 24 | |
| 6 | 2018 | 24 | |
| 7 | 2017 | 23 | |
| 8 | 2024 | 4 | |
| 9 | The role of corporate versus product brand dominance in brand overlap: a pitch | 2016 | 3 |
| 10 | 2020 | 2 | |
| 11 | 2025 | 0 | |
| 12 | 2024 | 0 |
About Amanda Spry
Amanda Spry is a scholar working on Marketing, Sociology and Political Science, Strategy and Management, Information Systems and Management and Gender Studies, having authored 12 papers that have together received 1.1k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers), Corporate Social Responsibility Reporting (3 papers), Environmental Sustainability in Business (2 papers), Gender, Feminism, and Media (1 paper), Customer Service Quality and Loyalty (1 paper), Management and Organizational Studies (1 paper) and Marketing and Advertising Strategies (1 paper). The work is most often cited by research in Marketing (733 citations), Gender Studies (204 citations), Organizational Behavior and Human Resource Management (171 citations), Sociology and Political Science (662 citations) and Strategy and Management (213 citations). Amanda Spry has collaborated with scholars based in Australia, New Zealand and United Kingdom. Frequent co-authors include Ravi Pappu, T. Bettina Cornwell, Jessica Vredenburg, Joya A. Kemper, Sommer Kapitan, Zoe Lee, Yüksel Ekinci, Lauren Gurrieri, Davide C. Orazi and Bernardo Figueiredo. Their work appears in journals such as European Journal of Marketing, Journal of Macromarketing, Industrial Marketing Management, Journal of Interactive Advertising and Journal of Product & Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.