Amanda Spry

1.6k total citations · 2 hit papers
12 papers, 1.1k citations indexed

About

Amanda Spry is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Amanda Spry has authored 12 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 8 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Strategy and Management. Recurrent topics in Amanda Spry's work include Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Corporate Social Responsibility Reporting (3 papers). Amanda Spry is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Digital Marketing and Social Media (5 papers) and Corporate Social Responsibility Reporting (3 papers). Amanda Spry collaborates with scholars based in Australia, New Zealand and United Kingdom. Amanda Spry's co-authors include Ravi Pappu, T. Bettina Cornwell, Jessica Vredenburg, Joya A. Kemper, Sommer Kapitan, Davide C. Orazi, Bernardo Figueiredo, Zoe Lee, Yüksel Ekinci and Lauren Gurrieri and has published in prestigious journals such as Industrial Marketing Management, European Journal of Marketing and Journal of Product & Brand Management.

In The Last Decade

Amanda Spry

10 papers receiving 1.0k citations

Hit Papers

align trajectories

What are hit papers?

Hit papers significantly outperform the citation benchmark for their cohort. A paper qualifies if it has ≥500 total citations, achieves ≥1.5× the top-1% citation threshold for papers in the same subfield and year (this is the minimum needed to enter the top 1%, not the average within it), or reaches the top citation threshold in at least one of its specific research topics.

Celebrity endorsement, brand credibility and brand equity

2011 528 citations Amanda Spry, Ravi Pappu et al. European Journal of Marketing profile →
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?

2020 407 citations Jessica Vredenburg, Sommer Kapitan et al. Journal of Public Policy & Marketing profile →

Peers — A (Enhanced Table)

Peers by citation overlap · career bar shows stage (early→late) cites · hero ref

Name	h						Papers	Cites
Amanda Spry Australia	7	733	662	213	204	171	12	1.1k
Sylvia von Wallpach Austria	17	662 0.9×	577 0.9×	170 0.8×	70 0.3×	223 1.3×	34	971
Verena Schoenmueller United States	6	656 0.9×	799 1.2×	77 0.4×	79 0.4×	187 1.1×	13	1.0k
Brandi Watkins United States	10	513 0.7×	852 1.3×	86 0.4×	198 1.0×	101 0.6×	16	1.1k
Tobias Langner Germany	10	917 1.3×	717 1.1×	87 0.4×	98 0.5×	369 2.2×	31	1.1k
Carrie S Trimble United States	7	691 0.9×	491 0.7×	300 1.4×	134 0.7×	223 1.3×	8	989
Janet Borgerson United States	15	389 0.5×	268 0.4×	126 0.6×	238 1.2×	146 0.9×	47	844
Mohammadali Zolfagharian United States	17	412 0.6×	497 0.8×	114 0.5×	43 0.2×	224 1.3×	30	832
Noël Albert France	10	1.3k 1.8×	1.1k 1.7×	136 0.6×	125 0.6×	622 3.6×	19	1.6k
Angeline Close Scheinbaum United States	12	505 0.7×	465 0.7×	63 0.3×	83 0.4×	114 0.7×	33	726
W.B. Joseph United States	13	416 0.6×	395 0.6×	120 0.6×	107 0.5×	186 1.1×	27	769

Countries citing papers authored by Amanda Spry

Since Specialization

Citations

This map shows the geographic impact of Amanda Spry's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Amanda Spry with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Amanda Spry more than expected).

Fields of papers citing papers by Amanda Spry

Since Specialization

Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Amanda Spry. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Amanda Spry. The network helps show where Amanda Spry may publish in the future.

Co-authorship network of co-authors of Amanda Spry

This figure shows the co-authorship network connecting the top 25 collaborators of Amanda Spry. A scholar is included among the top collaborators of Amanda Spry based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Amanda Spry. Amanda Spry is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

All Works

Sort: Min cites: Since: Top N: Style:

12 of 12 papers shown

1.

Spry, Amanda, et al.. (2025). Digital Brand Activism and Collective Action: Mapping Challenges and Strategies. Journal of Interactive Advertising. 25(1). 85–101.

2.

France, Cassandra, et al.. (2024). Brand purpose: a literature review and BEING implementation framework. Journal of Product & Brand Management. 33(7). 929–945. 4 indexed citations

3.

Makkar, Marian & Amanda Spry. (2024). Gen Z supports sustainability – and fuels ultra-fast fashion. How does that work?.

4.

Lee, Zoe, Amanda Spry, Yüksel Ekinci, & Jessica Vredenburg. (2023). From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. Journal of Brand Management. 31(2). 193–211. 24 indexed citations

5.

Kapitan, Sommer, Joya A. Kemper, Jessica Vredenburg, & Amanda Spry. (2022). Strategic B2B brand activism: Building conscientious purpose for social impact. Industrial Marketing Management. 107. 14–28. 30 indexed citations

6.

Spry, Amanda, Bernardo Figueiredo, Lauren Gurrieri, Joya A. Kemper, & Jessica Vredenburg. (2021). Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm. Journal of Macromarketing. 41(4). 531–546. 32 indexed citations

7.

Vredenburg, Jessica, Sommer Kapitan, Amanda Spry, & Joya A. Kemper. (2020). Brands Taking a Stand: Authentic Brand Activism or Woke Washing?. Journal of Public Policy & Marketing. 39(4). 444–460. 407 indexed citations breakdown →

8.

Vredenburg, Jessica, Joya A. Kemper, Amanda Spry, & Sommer Kapitan. (2020). Athlete activism or corporate woke washing? Getting it right in the age of Black Lives Matter is a tough game. 2 indexed citations

9.

Vredenburg, Jessica, et al.. (2018). Woke washing: what happens when marketing communications don’t match corporate practice. 24 indexed citations

10.

Orazi, Davide C., et al.. (2017). A multi-stakeholder IMC framework for networked brand identity. European Journal of Marketing. 51(3). 551–571. 23 indexed citations

11.

Spry, Amanda, et al.. (2016). The role of corporate versus product brand dominance in brand overlap: a pitch. Journal of Accounting and Management Information Systems. 15(2). 434–439. 3 indexed citations

12.

Spry, Amanda, Ravi Pappu, & T. Bettina Cornwell. (2011). Celebrity endorsement, brand credibility and brand equity. European Journal of Marketing. 45(6). 882–909. 528 indexed citations breakdown →

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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